NXT is a new generation cryptocurrency. Prospects for the NXT cryptocurrency exchange rate

AdEx (ADX) is a decentralized advertising exchange based on the Ethereum blockchain and smart contracts. The AdEx platform is designed to replace traditional online advertising models by providing a transparent, focused solution for advertisers to partner with ad publishers and generate better leads. The exchange has its own token.

Course on 06/19/2019

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How does Adex work?

AdEx's main strength will be the so-called AdEx User Profile, a personalized page that allows each end user to understand and control the ads that are presented to them. Giving the user more control is extremely beneficial for advertisers, as users voluntarily share more information about their preferences, consumer behavior and shopping habits. This means that with the help of the AdEx profile, advertisers reach their target audience with surgical precision and get a high return on advertising spend.

AdEx technology uses blockchain and smart contracts, thus eliminating the confusion and complexity associated with existing ad networks. The network is user-led and user-only, addressing the most common problems advertisers face today: lack of transparency and incorrect/ambiguous reporting of ad campaign results.

Competitive environment

AdEx Token

The AdEx Token (ADX) will be used within the AdEx ecosystem to buy or sell advertising space and time.

Advertisers will be able to create ads and then bid for them in AdEx. Advertisers will be able to bid for a certain number of impressions, clicks, and conversions (such as subscriptions, purchases, etc.). Once the publisher accepts the offer, the token is frozen until the publisher proves that it has completed the task. After that, the token is transferred to the balance of the publisher.

Certain actions on the network will be rewarded through the creation of additional tokens that will be transferred to those who have taken these actions. This will allow the token to slowly inflate based on demand and keep enough of it in circulation to keep the network healthy and usable.

AdEx core architecture

• ADX Token (ADXToken): ERC20 token is used to trade ad space;
• ADX Publisher Registry (ADXPublisherRegistry): handles information about publishers such as accounts and individual websites/apps;
• ADX Advertiser Registry (ADXAdvertiserRegistry): handles information about advertisers such as accounts and individual campaigns;
• ADX User Registry (ADXUserRegistry): handles information about end users and their legitimacy;
• ADX Exchange (ADXExchange): handles the creation, acceptance/execution of offers, payment processes; once the offer is accepted, it locks the ADX tokens until the publisher and advertiser confirm the successful execution of the offer, after which it unlocks the ADX tokens and transfers them to the publisher.

For stable operation, the Adex cryptographic platform needs miners. But in comparison with other similar projects, for example, with Bitcoin, its whole essence has many fundamentally important differences.

Adex is an advertising service that greatly facilitates the interaction between customers and advertisers. "Electronic coins" here serve to make smart contacts. By the way, Adex is not an independent cryptocurrency, it functions on the Ethereum platform, which is vital for its existence. But, nevertheless, the project is of great interest to investors and "ordinary" network users.

Adex - project history

The Adex project was able to raise about $10,000,000 in just the first day of its existence. The amount of investment funds is rather big, and this indicates that specialists in the cryptographic segment believe in the success of the advertising service. It is already clear today that the startup is indeed one of the most promising and exciting in recent years.

In just a couple of days, the cost of the Adex cryptocurrency has increased several dozen times. Today, one "coin" is estimated at approximately 0.8 US rubles. Naturally, tokens are not the usual financial means. This is a special payment instrument, with the help of which project participants (advertisers and their clients) successfully interact with each other. For Adex miners, token quotes are of key importance, since they receive profit through the sale of “electronic coins”.

Today, there are no factors that could provoke a depreciation of the Adex cryptocurrency. On the contrary, according to experts, the cost of tokens of this advertising platform will soon increase significantly. This conclusion can be drawn based on the statements of the developers that the core of the system will be transferred from Ethereum to NEO. The NEO blockchain is more suitable for the advertising segment and its efficient operation. The load on the networks of miners will be reduced, and the extraction of cryptocurrency will be even more profitable and easier. The huge computing power required now for mining “coins” will no longer be needed.

Cryptocurrency storage Adex

In order to work with Adex, you need a web wallet. However, we remind you that you will not be able to pay with the tokens of this platform. Vaults of funds are required for efficient trading on the exchanges. Startup tokens have exclusively supporting functions. Money will be transferred to and debited from the web wallet. If you want to turn the Adex cryptocurrency into finance that can be used to pay for anything (goods, services), then you can do this only on the exchange.

All this seems difficult. But if you understand the essence of the project and its technologies, and start using the capabilities of the platform, the system will become really convenient and easy to understand for you.

Buying "electronic coins"

Acquiring a good cryptocurrency is not an easy process. Experienced investors who invest huge amounts of money in this segment have to expend a lot of effort. A similar situation is with Adex tokens - now their direct sales are no longer being conducted. Buying at the original cost is impossible, and the current price is an order of magnitude higher and continues to grow.

But you can still become the owner of Adex. To do this, you just need to visit specialized exchanges. On these virtual platforms, sales and purchases of any cryptographic funds are carried out. Please note that you will not be able to purchase Adex for rubles or dollars here.

First of all, you will need to buy another cryptocurrency available for ordinary money, such as Bitcoins or Ethers. The latter is already feasible in exchange web points. By going to the exchanger, you can exchange money from WebMoney, Qiwi or Sberbank cards to any popular cryptocurrency.

Important! The number of exchange offices in the global network is growing every day. As well as the number of scammers. Therefore, choose only that specialized service that has a good reputation. Otherwise, the purchase of "electronic coins" may result in financial losses.

We recommend that you visit bestchange.ru. This resource is not an exchange office, but will offer you a list of trusted and respectable exchangers with favorable cryptocurrency rates.

Summing up

The ADEX is not considered a cryptographic system in the traditional sense. We are talking, rather, about a convenient advertising tool. Despite the youth of the startup, its reputation is impeccable, and the number of investors is growing every day. There is every reason to believe that the cost of promising tokens will go up at a unique rate.

With the growing popularity of cryptocurrencies and blockchain, there are more and more new startups that aim to simplify the exchange of information and transactions by bringing together users, customers and customers. Most of them are developed on the Ethereum blockchain, and one of these startups is the AdEx advertising exchange. It will be discussed further in the review.

AdEx: all about the cryptocurrency project and its potential

Cryptocurrency is an electronic unit that acts as a means of payment for a specific project, which can be conditionally called a startup. Startups can be developed both separately and in a decentralized environment. For example, Bitcoin is developed on the basis of a separate blockchain. On the basis of a separate blockchain, a platform for decentralized Ethereum online services has also been developed, one of which is the AdEx project with the same currency, the ADX token.

AdEx is a decentralized ad exchange powered by the Ethereum platform. The purpose of cryptocurrency projects is, thanks to blockchain technology, to simplify and reduce the cost of performing any task, ensuring transparency and reliability of the process of its implementation. Adex is no exception.

Tasks of AdEx:

• replacement of the traditional digital advertising model (YandexDirect, Google Adsense). The new model will allow advertisers to directly find advertisers and vice versa. The technology of the platform will ensure absolute transparency of transactions;
• reducing the cost of various kinds of commissions, including by excluding intermediaries from the chain;
• providing the ability to control whether the end user receives advertising.

The developers of the platform suggest that the AdEx advertising exchange will help minimize fraud in the marketing and Internet marketing market, where customers' money is often used for other purposes. The immediate task of the cryptocurrency (ADX tokens) within the framework of the project is the purchase and sale of advertising content, space and time, and attraction of investments.

The launch of the project lasted 1 month (June 1 - July 1). The total number of tokens is 100 million, of which 80 million were available to investors. The remaining 20 million tokens were distributed as follows:

• 10% transferred to the development team and frozen for 12 months (guarantee that developers are interested in their project and will not merge tokens at their peak value, as happens with most HYIPs);
• 6% transferred to project consultants and also frozen for 12 months;
• 2% donated as support and marketing fees to the Wings DAO platform;
• 2% is left in the reserve fund for bonus payments.

It was possible to buy cryptocurrency only for ether at a price of 1 ETH = 900 ADX.

Benefits of the AdEx platform:

• AdEx is based on "smart" contracts - blockchain-based software that will automatically check the contract between counterparties and the conditions specified in it;
• "smart" contracts will ensure full transparency of the terms of the transaction: from the choice of advertising content to financial settlements;
• prototypes are in the process of development, including solutions of the second level. They will allow partners in the transaction to exchange information and transactions among themselves, avoiding delays.

The chart of cryptocurrency quotes is very complicated and shows a strong dependence on fundamental factors in combination with speculative capital. Since the launch, AdEx has risen in price by more than 50% in a week (from 0.2 to 0.325 USD). But the enthusiasm of investors quickly dried up: by July 15, the cryptocurrency had fallen in price by almost 2 times compared to the price at the start and for almost a month was in a narrow range of “0.12–0.16”.

On August 16, the media reported that AdEx plans to merge with the NEO Smart Contracts system, which would mean another step in development for the cryptocurrency. That is, switch to the NEO platform. According to the project representatives, moving the core of AdEx to the NEO ecosystem would allow pushing the smart economy even further, and the cooperation of both projects would be a great start. For NEO, this is a chance to continue to develop the development direction of the DApps space based on its platform.

• NEO is a blockchain platform launched in the fall of 2016, designed to create decentralized applications. NEO is called the Chinese Ethereum for the almost similar essence of the project. Unlike Ethereum, the NEO platform supports the main programming languages ​​- Java, Python, etc. Now the cryptocurrency is in 9th place with a capitalization of just over $1.7 billion. USA;
• DApps are decentralized applications that have common features with Ethereum smart contracts. The fundamental difference from contracts is that DApps can be used not only for financial purposes (that is, the transfer of information on financial transactions).

Against the backdrop of the news, AdEx quotes jumped to a record high in the history of cryptocurrency at $ 2.22. USA. NEO quotes reacted no less violently, rising almost 5 times to 47.5 dollars. USA. AdEx was supposed to be the first decentralized application on NEO, which would increase the effectiveness of the ad network. But then, almost immediately, the price of tokens returned to its previous level and now fluctuates in a fairly wide range of 0.8–1.2 dollars. USA. Cryptocurrency capitalization - about 30 million dollars. USA.

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AdEx outlook and growth potential

The volatility of AdEx in September-November, compared to an almost flat price line until mid-August, is a positive signal that the cryptocurrency is in the zone of investor interest. It takes time to promote any cryptocurrency project, so the peak of AdEx popularity is yet to come.

In accordance with the developers' plans, the first prototype of the advertising platform (that is, the pilot launch of AdEx as a full-fledged advertising exchange) is expected in February 2018. The pilot project of the exchange will include the main functionality of the platform, an interface for all participants in transactions, and a pricing system for advertising. The platform code will be open, before the launch of the cryptocurrency, an independent audit is expected.

After the launch of the full-fledged work of the AdEx exchange, the developers suggest its improvement in accordance with the needs of the market and public feedback. In January 2019, the release of the second version of the AdEx platform is expected, which will be designed to increase the number of customers.

Prospects for AdEx:

• the project is unique in its own way and, unlike crypto-currency hypes, it has a completely logical justification. The fact that developer tokens are frozen for 12 months is proof that AdEx is not a pyramid scheme;
• AdEx is a project whose goal is to change the world of advertising, to take the relationship between market participants to a new level, supported by blockchain technology. If the functionality of the platform really turns out to be interesting, will not have failures and can become an alternative to modern advertising tools, then ADX expects significant growth in February 2018.

It is difficult to say how promising the idea is. It all depends on the success of its implementation, because just an idea is not enough to make the cryptocurrency interesting for investors. So far, it remains only to observe the development of the project and follow the next news.

How to invest in AdEx cryptocurrency

At the time of launch, AdEx tokens could only be bought on the Ethereum network for ether. Now there is no such possibility and the only option is exchanges. But there is a problem here too. Among cryptocurrency exchanges, only Bittrex works with AdEx, where tokens are sold for bitcoin. We are not talking about mining either: AdEx is one of those cryptocurrencies that issue once at the start of the project. This is partly a plus - it confirms the honesty of the developers who will not manipulate the value of the cryptocurrency through emission. On the other hand, the complexity of buying cryptocurrency is not in favor of the project.

Conclusion

AdEx is an interesting cryptocurrency, in terms of the idea itself. Recently, there have been many similar projects, but in other sectors that aim to ensure the security and transparency of information exchange (transactions), and reduce costs. In this regard, the example of Kolionovo Ecosystem (agriculture, KLN), which started on April 1, 2017 and now has a capitalization of just over $ 2 million, is indicative. USA. As for AdEx: the prospects for the cryptocurrency rate depend on how successful the project will be. If the launch of a full-fledged platform is delayed, this will lead to a decline in the exchange rate. If the project starts successfully and will be constantly optimized, then AdEx has good growth prospects. It will be interesting to know the opinion of customers on whether it is worth buying this cryptocurrency now.