What a great channel. Gazprom-Media launches a new TV channel
"Super" is an entertainment TV channel for family viewing, which includes humorous shows, romantic comedies, sketch comedies, music videos, children's programs, and culinary fun. on the channel and popular programs and, of course, premieres of new shows.
View direct ad placement estimates for a 10 second video:
Direct advertising on Super channel
(placement of commercials in the Russian Federation and in Moscow)
Conditions for advertising in federal and Moscow advertising blocks on the SUPER TV channel
Valid from 01.01.2020
The cost of placement in Moscow is calculated in Russian rubles, based on the cost of 1 minute of advertising time (CPM) and the total amount of time.
Placement in the Russian Federation is carried out according to the predictive ratings of advertising units (TVR). Ratings calculation is based on data from people-meter panel TNS Russia. The basic target audience of the TV channel in Russia is Vse, 11-34, Russia (ratings are calculated for the whole of Russia).
The calculation is made automatically using the NRA COUNTER conditions calculation program, based on the average monthly budget or the average GRP of 20 seconds / minutes, the ratio of off-time and prime-time, and also depending on the type of placement: super-fixed, fixed or floating. The calculation made in the program "NRA COUNTER" is preliminary and requires final approval from the media seller.
For federal placement with simultaneous placement on NRA TV channels (First, Russia 1, NTV, TNT, STS, Channel Five, Ren TV, Home, TV3, Friday, Che, Yu, TVC, Karusel, Zvezda, Russia24, Match TV, Disney, STS Love, TNT 4, Muz TV, 2x2, Super, Mir, Spas) are provided with a discount for the total (consolidated) budget, which is automatically taken into account when calculating the cost.
For placement in Moscow with simultaneous placement on NRA TV channels (First, Russia 1, NTV, TNT, STS, Channel Five, Ren TV, Home, TV3, Friday, Che, Yu, TVC, Zvezda, Russia24, Match TV, TNT 4, 2x2, RU.TV, TV1000, TV1000 Russian Cinema, Mir, RBC, Disney, Super, Muz TV, Moscow 24, Trust) are provided with a discount for the total (consolidated) budget, which is taken into account when calculating the cost.
When calculating the cost, a seasonal coefficient is applied (the entire air day) depending on the month of placement, which is taken into account when calculating the cost automatically using the NRA CUTTER program.
Extra charges apply for the duration of the video when placed in Moscow and throughout the Russian Federation:
Markups are applied to the positioning of the video, depending on the position in the ad unit. The positioning markup is calculated based on the cost of a 20-second video, regardless of the actual duration of the video.
Additional discounts are provided for a new client, for the volume and distribution of the budget, for split channels, for a product category and others. Provided individually.
An additional discount from the Ministar advertising agency is provided - from 5%. Provided individually.
TVR - ad block rating, which is the percentage of the target audience who saw any on-air event (transmission, spot, etc.) in this moment time in relation to the entire target audience that had the opportunity to see it. GRP 20 seconds is the sum of the ratings for all commercials within this advertising campaign for a video, 20 seconds, expressed as a % of the channel's base target audience, which is calculated depending on the ratings of ad units. Thus, the placement cost is calculated according to the following formula: Placement cost = CPP x GRP 20 sec. Cost of 1 minute of advertising time (CPM) - the cost of 1 minute of advertising time depending on the placement time during the day. The total amount of time is the total amount of time purchased, expressed in minutes. Thus, the placement cost is calculated according to the following formula: Placement cost = CPM x Total amount of time. Average monthly budget - the budget of the transaction divided by the number of calendar months in which there is an accommodation. Average GRP 20 seconds/minutes is the total number of GRPs/minutes divided by the number of calendar months in which there is a placement. Prime time for federal blocks is the entire broadcast day from 00:00 to 24:00.
Superfixed type of placement - manual placement of spots in the blocks selected by the client, with increased priority and the ability to beat out a fixed type of placement when placing in the Russian Federation. Available when placed in the Russian Federation.
Fixed type of placement - manual placement of spots in the blocks selected by the client, in specific programs, on specific dates. This type placement is knocked out by a superfixed placement type when placing in the Russian Federation. Available when placed in Moscow and when placed in the Russian Federation. Floating type of placement - automatic placement of spots in arbitrary blocks, taking into account the specified placement conditions. Available when placed on Moscow and when placed on orbital channels in the Russian Federation.
Sponsorship andPR- advertising on the Super channel
Gazprom-Media Holding reported: the new entertainment TV channel Super will be launched on January 1.
The content for the Super channel will be created by Yellow, Black&White
This became known after today's presentation in Moscow. TV channel will differ in content, where the predominant number will be romantic comedies for family audiences, whose age is from 14 to 44 years. It should be noted that it is in this range of the target audience that the “engine” works Gazprom Media- channel TNT.
Who will make the channel "Super"
The studio is engaged in the production of premiere content for the Super channel "TCT Production”, which is also part of the Gazprom-Media holding. The producers of this studio are co-owners of a large production company Yellow, Black&White - Eduard Iloyan, Alexey Trotsyuk, Denis Zhalinsky and Vitaly Shlyappo. Gazprom-Media signed an exclusive contract with Yellow, Black&White, reports Vedomosti . It is not known whether the producers will become employees of the new TV channel.
It should be noted that Yellow, Black&White are known primarily for the production of content for the STS channel. Therefore, after the conclusion of a production contract for Super, longtime competitors - TNT and STS - found a reason to quarrel again - now because of the launch of the Super channel. The fact is that for some time there were rumors in the professional community that, perhaps, the content of Yellow, Black & White, which had been shown before on STS, would be shown on Super. However, this idea was abandoned.
What will show the channel "Super"
At the Moscow presentation, several trailers of new series and shows were shown that viewers of the new Super channel will see. It's interesting that "Super" will go over two youth series that were previously shown on TNT - "Filfak" and "Deffchons". And premiere comedies - series "Fitness", "IP Pirogov", "Psychotype", "Creators", "Outside the game"- will be created exclusively for the "Super". Premiere dates for the new projects have yet to be announced.
On the air of "Super" viewers will see already familiar projects
TV series "Fitness" will tell about the heroine "with a difficult female 90-kilogram fate", which the groom throws at the wedding and she comes to the fitness room. She is an ordinary seller in a store, not thinking about the problems of excess weight. Life is good without it - that's the wedding on the nose. Only at the wedding, the groom decides to completely cancel the marriage until the betrothed "loses fifteen kilograms." Such an unexpected turn of life leads Asya to a sports club, where a demanding and ambitious coach, as well as the entire staff of employees, will not only help you lose weight and gain confidence, but also prove to yourself, your friends and your ex-boyfriend that “impossible is possible”, “you just need to do it." The series starred Marianne Schulz.
"Creators"- a series about screenwriters who write stories for television projects on domestic TV. Vadik is a young inexperienced KVN worker from Vladivostok, completely dependent in everyday life and very partial to the female sex. Zhenya is a modest bore who does not like parties and doubts all the time. Fate brings these two completely different guys together in Moscow - now they are a team that writes a new show for a major TV channel. The capital meets the heroes unkindly, however, like the producer Anton, a hypocrite who is rude and unceremonious with his subordinates and almost never keeps his word. The impression of Moscow and the new life of the heroes is brightened up by the fact that Anton's assistant Nastya is on their side, as well as another tenant of the Creators' rented apartment that suddenly appeared - the beautiful photographer Alina.
The main roles of "Creators" were played by Alexander Molochnikov, Ravshana Kurkova, Evgeny Smorigin, Pavel Derevyanko, Valentina Koshkina. The series was filmed in 2015 Victor Shamirov, but its premiere is expected only next year, on the Super channel.
Little is known about other series: for example, the project "Out of the game" talks about football school, and "Psychotype" basically has a similar idea to the idea of the cartoon "Inside Out", when several of his roles-masks coexist in the head of a man, among which there are girls. BUT " IP Pirogov"- series about cooking. It is interesting that in the title role is an actress who is familiar from the TV series “ Kitchen". The heroine is cheated on by her husband, after which she kicks him out and starts her own business - she makes money by baking cakes. The details of the project will be known later.
"Gazprom-Media" will soon officially announce the launch of a new entertainment channel "Super", employees of television companies and two sources in the holding itself told Vedomosti. This is a federal on-air channel that will start operating on January 1, 2018. A representative of Gazprom-Media confirmed to Vedomosti that the holding will have an on-air entertainment channel Super. He did not disclose investments in the creation of the project.
Now Gazprom-Media has five entertainment broadcast channels- TNT, TV 3, TNT4, Pyatnitsa and 2x2, all merged into Gazprom Media Entertainment Television (GPM RTV) sub-holding. The holding also has an on-air socio-political channel NTV and an on-air sports channel Match TV.
"Super" will also be included in the GPM RTV, the team of the production company Yellow, Black and White (YBW) will directly create and manage the channel, sources told Vedomosti. According to them, someone from the YBW team will become the CEO of Super, someone will become the general producer, someone will become the marketing director, etc. The representative of Gazprom-Media insists that the Super channel will be managed by GPM RTV. No one from YBW's core team will become the channel's CEO or CEO, he assures.
The basis of the program grid of the new channel will be YBW content, the interlocutors of Vedomosti explain: over the years, the company has accumulated a large library of content, primarily series. Most of these projects were filmed for the channel STS(included in the competing with Gazprom-media holding " STS Media”) - “Kitchen”, “The Last of the Magikyans”, “Hotel Eleon”, “Mommies”, “Give Youth”, “Six Frames”, etc.
A spokesperson for YBW declined to comment. The representative of Gazprom-Media says that the details of filling Super will appear later: “In the holding a large number of creative producers who are already working on content for the new channel.”
YBW was founded in 2008 by Denis Zhalinsky, Eduard Iloyan, Vitaly Shlyappo and Alexey Trotsyuk. It is one of the largest producers of TV content in Russia, in addition to STS the company created projects for Russia 1 (part of the All-Russian State Television and Radio Broadcasting Company), Channel One and NTV. In recent years, the company has also been making films - its joint film with Disney, The Last Knight, will be released in October. YBW also has a digital project called Start, aimed at foreign audiences. It will launch in the coming days.
YBW employees have previously told Vedomosti that they dream of launching their own TV channel: this will allow them to create within one company a full cycle from content production to its distribution on the air and on the Internet.
YBW will not become a shareholder of Super, Vedomosti sources say, its sole owner is Gazprom Media. They do not know the details of the commercial agreement between the holding and YBW.
"Super" will start with repetitions of projects that have already aired on other Gazprom-Media channels, and those that were created by YBW are known to Vedomosti's interlocutors. Premieres on the channel will appear later - when it gathers the base audience, one of them specified.
All these years, YBW has been selling to channels, including STS, not all the rights to its series and shows, but only the rights to the premiere show and from one to several reruns, Vedomosti sources indicate. Accordingly, this production company can independently manage a large part of the content filmed by it and, accordingly, agree with Gazprom-Media on sharing this library on the air "Super". The rights for more projects will return to YBW in the coming years, Vedomosti's interlocutors say.
According to a similar scheme, Gazprom-Media launched the TNT4 channel in the fall of 2015: it was created entirely on the basis of the holding's library, and replays of TNT projects are broadcast on its air. Employees of Gazprom-Media say that TNT4 is a very profitable business, but do not disclose details on financial results.
A similar scheme was used and " STS media”, when a few years ago he launched the off-air channel CTC Love for young women - on this channel there were primarily repetitions of projects.
The holding found the on-air frequencies for launching "Super" from its other channels, the interlocutors of Vedomosti know. Similarly, Gazprom-Media collected frequencies for the distribution of the 2x2 channel, after this channel ceded its own federal frequency to the TNT4 channel in 2015.
Top managers of Gazprom-Media have long been talking about the inevitable increase in the fragmentation of the TV audience - more and more viewers will watch niche channels, and the largest channels will inevitably lose their audience. That is why it is so important to create and develop niche channels, they argue: even if the ratings of the largest channels decrease, the holding will collectively win and control an increasing part of the audience.
Two interlocutors of Vedomosti say that the company Solaris Promotion Production (controlled by businessman Alexander Karmanov) takes part in the creation of Super. Karmanov's structures have long been closely connected with the Gazprom-Media TV business - in particular, they produce the Dom-2 show for TNT. Karmanov's structures control 25% of the shares of Comedy Club Production, 75% of the shares are Gazprom Media itself.
Two other Vedomosti sources, on the contrary, insist that Solaris will not be related to Super. A representative of Solaris has not yet responded to a request.
Russian TV channels act differently when buying content rights, the head of a large television company argues: many of them, like STS, do not buy all rights from producers, but only a few shows. This strategy has its own logic, he points out: the channel pays only as long as the content collects ratings and its risks - a growing competitor can show your content in a few years. So, the channel "Friday" at some point showed one of the most famous STS series - "My Fair Nanny", he recalls: "But in general there are few such situations, the channels are jealous of the content that they consider their own." So, recently VGTRK sued Channel One, which bought from the manufacturer the rights to re-show the series Secrets of the Investigation.
CEO " STS media" Vyacheslav Murugov declined any comments on the launch of "Super" and the possible appearance of the series there, which previously aired on STS.
Another source close to " STS media”, indicates that the holding and YBW have been partners for many years, the holding has paid the company billions of rubles for content and spent hundreds of millions of rubles to promote YBW content: “If Gazprom-Media launches a channel based on more than one project, but immediately a number of series and shows that previously aired on STS For us, of course, this is a completely unprecedented situation.”
