How to organize consultations using the Internet. Earnings on online consultations
Good afternoon! Surely each of us is able to help others with his advice. Someone is well versed in technology, someone is better able to help young mothers, some are well aware of this or that field of science.
Many give advice absolutely free of charge, without even suspecting that you can earn money on it. Is it possible to create from this permanent source income? I assure you, yes! That's why how to make money consulting- the main topic of my today's story. Read on!
How to make money on consultations. What do you need to know for all this?
First of all, determine for yourself in which area the advice will be given. When you realize where exactly you can be considered an expert, start looking for sites where paid consultations are a common thing (more on that below).
To make money on online consultations, needs to be constantly improved. In addition, it is worth giving yourself up to work with maximum efficiency, in otherwise customers will quickly feel it.
I want to note that many of your knowledge is unique, although you are not aware of it. It will also take some time to find your target audience. I decided to save your time and recommend visiting the two most popular sites on the Web for organizing paid consultations:
1. Telefacer
The site is looking for a way out of difficult situations. Moreover, the audience of the resource is increasing every day, which gives you more chances to earn.
The creators of the portal do not hide the fact that sometimes they charge a high price for their services as an intermediary, but this does not scare people away. Rather, on the contrary, users immediately know how much they will spend.
Such transparency extends to experts: if his advice does not help you in any way, you can give him a negative assessment, which will warn the rest of the participants in a kind of forum.
Still, Telefacer is not quite suitable, since many moments are not very convenient and it is clear that beginners will especially not like it.
2. LiveExpert
For me, the most promising site in this area is liveexpert.ru. All the people here were visited by the thought, how to make money online consulting. But it is worth recognizing that in most cases they take less money than the above site. What is the reason?
Firstly, the resource is aimed at the Russian audience, and therefore the creators of the portal are familiar with the distrust and suspiciousness of our people.
Secondly, not everyone will have a desire to give a lot of money for something that can even be found on the Internet for free, but free does not mean high quality.
Thirdly, the site did not spend too much on design and interface, which allowed to reduce costs and commission. In a word, a very successful project in which everyone can take part!
Conclusion
In conclusion, I would like to say that helping people is great. Even if suddenly advice does not help another, you will be able to identify gaps in knowledge and supplement them.
In turn, this is an excellent incentive to develop, which will lead to your improvement and more earnings from consultations. Therefore, feel free to start your expert career - it does not require financial investments!
Thank you for your attention!
Now Pravoved.ru has more than 4.5 thousand registered experts. To obtain permission to work with users, a lawyer must send a digital copy of his diploma of legal education, and if he claims to have additional regalia in his profile (for example, the title of “Honorary Lawyer of Russia” or “more than 20 years of experience in the legal business”), supporting documents will be required. The Pravoved.ru team checks their authenticity and admits a lawyer to free consultations, the answers in which show the level of his competence. “Lawyers, in the good sense of the word, are literalists,” says Meshkov's partner Sergei Andreev. - They cannot get past the mistakes of their colleagues - they will correct them, make a remark. Therefore, on average, a lawyer gives 200-300 free answers before he starts getting paid.”
From the very beginning of the site, there has been a division of payments: 70% of the check from the client is received by a lawyer, 30% is the commission of Pravoved.ru.
“It has never been a problem for us to involve lawyers,” says Meshkov. - Now we do not promote the service in the expert community, lawyers come by themselves. Someone registers to expand their practice and gain experience in dealing with cases in non-core areas, someone honestly admits that this is a way for him to help people, someone consults in order to get good positions in our internal rankings. But, of course, for the majority, the possibility of earning money is the main factor.
How Pravoved.ru works
The user registers on the site, accepting the user agreement, receives a login or password, or enters the portal using a social network. After that, the client gets access to the database of questions and answers, and can also ask his own free question. To ask a paid question (it is fixed on home page and implies a better and faster consultation), the user must replenish the account - bank card or through the transfer of funds from an electronic wallet. Then the client himself determines the cost of the issue, depending on its complexity, and also indicates its urgency. A response to a paid request comes within half an hour, and three or four lawyers will answer it - this is how the creators of the project want to eliminate the risk of expert errors.
Lawyer from Belarus
While still studying at the Belarusian State University, Meshkov was fond of programming, so he understood how a service for interaction between lawyers and clients on the Web could be arranged. In 2008, his Lexburg provided legal services in St. Petersburg. Meshkov suggested that up to 70% of legal services on the market could be provided online. The business consistently brought about 450 thousand rubles. revenue per month, which was not bad for a small company of 5-7 people, Meshkov believed. He hesitated for a long time to start new service and was limited to experiments on the Lexburgh website.
In 2010, Meshkov returned to the idea of a web platform for remote interaction between lawyers and clients, realizing that Lexburg's classic business was growing extremely slowly. At that time, several similar services were already successfully operating in the United States: the largest of them, LegalZoom, worked on the market for 12 years before it was bought by the private fund Permira Advisers, based on the value of the entire business of $425 million.
“I understood that the classic legal business is difficult to scale, the expansion of the number of clients must always be supported by the growth of the number of employees in the company, and online you can increase turnover many times faster,” explains Meshkov.
He handed over the management of the well-established legal business to his wife, invited his school friend Andreev, an economist by education, to the new project, and assembled a development team.
The first version of Pravoved.ru launched in December 2011. It was possible to get a free consultation on the site: leave a request and receive a written answer no later than 3-4 hours later. Paid consultations, involving the solution of more complex problems, cost 100 rubles. At the start, Pravoved.ru managed to gather about 20 lawyers who helped Internet users in their blogs and forums - Meshkov and Andreev contacted them and offered to test the new service.
In the first days after the launch, only 30-40 people visited Pravoved.ru daily, but thanks to a good search engine optimization site and significant costs for contextual advertising (now they amount to about 400 thousand rubles per month), the audience grew monthly by 10-15%.
The vast majority of customers of the service - individuals(90%) from Moscow (85%), the rest are business representatives.
Pravoved.ru in numbers
380 thousand . of users registered on the Pravoved.ru website as of mid-October
10-15% - the number of users of the service is growing monthly
14 people - Pravoved.ru team
1200 consultations are received daily by users of the service
19 out of 20 consultations on the site are free
20% Pravoved.ru clients are asked questions repeatedly
4500 lawyers cooperate with Pravoved.ru
800 rub . - average service check
Source: company data
Convinced "freebies"
The bet on a mass audience allowed Pravoved.ru to quickly increase its client base (there are currently about 380,000 registered users on the site), but it also played a cruel joke on the creators of the portal. It turned out that the need for legal advice from the average Russian occurs infrequently, and the demand for such a service cannot actually be stimulated. According to the site's statistics, only 15-20% of Pravoved.ru users ask questions repeatedly. In addition, only one visitor out of 20-30 was willing to pay for a consultation - the rest were limited to reading standard answers. At the beginning, Meshkov and Andreev were happy about this too - the conversion of free users to paid users was about 2-3%, but then they decided that revenues were not growing fast enough.
They experimented with tariffs for services and achieved an increase in the average bill to 680 rubles. On the site, it became possible to order a legal consultation by phone (from 400 to 1.2 thousand rubles per conversation), chat rooms for real-time communication and a service for preparing documents were launched.
“We understand that people go online not because of cheapness, because for 600-700 rubles. it is quite possible to get advice at the office of a law firm, but because of the convenience and speed of online consultations. But we are faced with the fact that this is the peculiarity of the Runet: people are not ready to pay for content, services and services on the Web, Meshkov says. - Now for every thousand free questions there are only 50 paid consultations. And we do not expect that the situation will change in the next two or three years.”
According to Meshkov, the company was in talks with a German firm to buy a franchise - the platform was supposed to be adapted for the Russian-speaking diaspora in Germany, but the partnership did not materialize. German colleagues were ready to pay about 500 thousand rubles for a brand and a set of IT solutions. and deduct about 50 thousand rubles a month. royalties, but insisted that Pravoved.ru be turned off free services: a resident of Europe simply would not understand how a lawyer can work "for free", and the German firm was afraid of the comparison not in its favor.
How much does it cost to open a legal consultation online
RUB 20.6 million - total investment
1.3 million rubles - monthly expenses
RUB 1.4 million. - monthly income
100 thousand rubles . - monthly profit
3 years - payback period
5 years - investment return period*
*While maintaining current revenue and profit growth rates
Source: RBC calculations
New turn
Due to the unwillingness of private users to pay, the creators of Pravoved.ru seriously thought about changing the concept of business. In mid-2013, they noticed that a client who received confirmation of his case as an online service often faced with the need to find a lawyer to protect his interests in court. And representatives of many law firms were ready to work with such a person, but already in one of the rooms of their office.
"Pravoved.ru" began to select lawyers to resolve issues of citizens in the courts. For individuals, this service is provided free of charge, and a law firm pays from 70 to 2 thousand rubles for the “delivery” of a client. Now Pravoved forms about 200 cases per day, which can become the basis for the work of a client and a lawyer already in the real world, and cooperates with seven law firms in Moscow.
Thanks to this approach, Pravoved.ru now earns in a week as much as clients transferred to it for the whole of 2012. The service passed the break-even point in July 2014, Meshkov notes. “We realized that the two models do not contradict each other,” he says. “In fact, from thousands of free consultations, we get “leads” [in Internet marketing - the target action of the user] and sell them to law firms.”
“Through Pravoved.ru we receive up to 500 online applications every month, and about 100 more people come to our office,” Sergey Karpov, director of the law firm Justice, shares his experience with the portal. - Of course, "Pravoved" does important work: increases the level of legal literacy of the population. But it is impossible to say that online consultations can be a universal tool, people prefer to consult with a lawyer in person.”
In the next two years, Pravoved.ru intends to focus on the development of b2b-direction. The portal will launch an opportunity for start-up companies to subscribe to the services of the service: depending on the set of options, the fee per month will be from 3 thousand to 15 thousand rubles. According to Meshkov and Andreev, representatives of small and medium-sized businesses will most actively connect, due to which by the end of 2015 the share of business representatives among active users will double, to 20%.
To enter this market, Pravoved.ru is looking for investments of $1 million (about 40 million rubles). According to Meshkov, the company is discussing the possibility of raising this amount when valuing the entire business from $2.5 million (about 100 million rubles), the names of potential investors have not yet been disclosed.
By the end of 2015, the entrepreneurs plan to double the number of users accessing Pravoved.ru, to 2.9 million per month, and triple the number of consultants.
“Online legal support will help start-up companies reduce the cost of lawyers to a minimum,” says Arkady Khokhlov, Executive Director of Fast & Shine. “A very trusting relationship often develops over time between a business client and a lawyer, and I am not yet sure that the client will want to share his “secrets and secrets” with an unknown lawyer online,” Anton Inshutin, managing partner of the venture fund InVenture Partners, doubts .
Competitors
Website: 9111.ru
Year of foundation: 2000
Base of lawyers: 13.5 thousand
Attendance: 300 thousand people per day
Consultations: 8-9 thousand per day.
Average check: 400 rubles.
The oldest and most popular online legal consulting service in Runet is www.9111.ru, which has been operating since 2000. According to Kirill Iskrenko, head of the Legal Social Network, about 300,000 people visit the site every day, mostly individuals receive consultations. The most popular topics on which users turn to lawyers are housing, work, and loans. Every day, lawyers give about 8-9 thousand consultations, of which about a thousand are paid. Portal commission - 20% of all paid consultations that lawyers give through the website and multi-channel telephone of the Unified Telephone Legal Service, which is advertised by the portal. Another source of income is direct and contextual advertising on the site. The business went into profit three years ago, when the average daily traffic to the site reached 50,000 people, the Legal Social Network assures. The company does not disclose financial indicators, but indicates that over the past month, the company's lawyers have earned more than 1 million rubles. Unlike Pravoved.ru, Legal social network» released mobile applications for iOS and Android, which were downloaded by more than 130 thousand people in 2014.
LiveExpert
Website: www.liveexpert.ru
Year of foundation: 2008
Base of lawyers: 1.6 thousand
Attendance (section "Jurisprudence"): 120 thousand people per month
Consultations: 6.5 thousand per month
Average check: 1000 rubles.
The LiveExpert site offers users "docking" with experts in various fields - including in the legal field. The user can view the profiles of experts and start chatting with them online. According to Oleg Oks, the author of the project, 120 thousand people visit the Jurisprudence section every month, and 6.5 thousand questions appear in it over the same period. The cost of the question depends on the complexity, speed and quality of the answer and varies from 200 to 1000 rubles, there are also free consultations. “Experts answer 70% of free questions and 98% of paid questions within three hours,” Oks tells RBC. - The cost of the consultation varies greatly depending on the complexity of the work and the price list of the expert. LiveExpert keeps about 30% of the client's check. Oaks does not disclose revenue figures.
I decided to make a decision to give only paid consultations, I will explain why:
- Every day I get 2-3 questions, what to do, how to make money, and why it doesn’t work. I try to answer everyone, sometimes the correspondence is already too long. And, as often happens, no thanks, no please. And no one told me anything about the results. It starts to seem like everything questions were just to ask.In the case of paid consultations, a person will feel some kind of responsibility to himself, since he has spent money and will want to use the information received. Beneficial for both.
- I don’t have much free time anyway, and it takes a lot of time to chew on “empty” questions. I need only interested people.
- I gave consultations not because of the referral percentage, I often indicated direct links to affiliate sites in letters. Yes, I can tell 20 people and they will give me my 1000 per day, but there will be no place for all of them in this niche. It’s not profitable for me to just tell everything to everyone. Paid consultations will be beneficial to those who order them. There will no longer be freeloaders and nothing will be fired right and left.
The cost of an hour of consultation is $50
The method of consultation is icq, e-mail, jabber. We agree in advance on the time of the meeting, if you wish, you can prepare a list of questions.
I provide consultations on the topics of making money online, on working with affiliate programs, traffic, increase conversion. I also work with well-known exchanges Sape, GGL, Miralinks, teaser networks LadyCash, PayClick, BodyClick. And much more…
Sign up you can write to [email protected] In the letter, indicate on what issues you need advice and a convenient time for you.
I will continue to give information to the blog for free, share my experience and advice, but for more details, please contact the e-mail above.
All the best, %)
Good afternoon! Surely each of us is able to help others with his advice. Someone is well versed in technology, someone is better able to help young mothers, some are well aware of this or that field of science.
Many give advice absolutely free of charge, without even suspecting that you can earn money on it. Is it really possible to create a permanent source of income from this? I assure you, yes! That's whyhow to make money consulting - the main topic of my today's story. Read on!
How to make money on consultations. What do you need to know for all this?
First of all, determine for yourself in which area the advice will be given. When you realize where exactly you can be considered an expert, start looking for sites where paid consultations are a common thing (more on that below).
To make money on online consultations,needs to be constantly improved. In addition, it is worth giving yourself to work with maximum efficiency, otherwise customers will quickly feel it.
I want to note that many of your knowledge is unique, although you are not aware of it. It will also take some time to find your target audience. I decided to save your time and recommend visiting the two most popular sites on the Web for organizing paid consultations:
1. Telefacer
The site is looking for a way out of difficult situations. Moreover, the audience of the resource is increasing every day, which gives you more chances to earn.
The creators of the portal do not hide the fact that sometimes they charge a high price for their services as an intermediary, but this does not scare people away. Rather, on the contrary, users immediately know how much they will spend.
Such transparency extends to experts: if his advice does not help you in any way, you can give him a negative assessment, which will warn the rest of the participants in a kind of forum.
Still, Telefacer is not quite suitable, since many moments are not very convenient and it is clear that beginners will especially not like it.
2. LiveExpert
For me, the most promising site in this area is liveexpert.ru. All the people here were visited by the thought,how to make money online consulting.But it is worth recognizing that in most cases they charge less money than on the above site. What is the reason?
Firstly, the resource is aimed at the Russian audience, and therefore the creators of the portal are familiar with the distrust and suspiciousness of our people.
Secondly, not everyone will have a desire to give a lot of money for something that can even be found on the Internet for free, but free does not mean high quality.
Thirdly, the site did not spend too much on design and interface, which allowed to reduce costs and commission. In a word, a very successful project in which everyone can take part!
How to make money on paid consultations on the Internet? Recommendations of experienced people on the right approach to running a consulting business.
Earnings on consultations
Paid online consulting
Today it is very popular to call paid consultations consulting.
This type of earnings is suitable for those people who have achieved significant results in any field of activity and are now able to objectively advise.
You can consult both individuals and entire companies.
It is important to work with full dedication. If you advise, hiding the main points, then the person will no longer contact you. You need to know the measure and subtly feel human psychology. It is necessary to consult in such a way that a person receives everything required and each time something new.
Advice for money
However, it is not enough to be just a professional. Most people are capable of consulting on a specialized topic, but they can't market themselves. However, those who are mature enough to advise people for money know perfectly well how and what.
Rates
Prices here depend on what level you are and what topic you advise on. From that. how the consultation takes place in a communicative way (meeting, by phone, icq, etc.). And of course, from whom you advise.
Different prices. For example, for an hour of consultations on icq ~ $ 40-50 - this is not much. Naturally, in the case of a personal meeting, it will be much more expensive.
