"Russian" "pinterest" "conquers" Russia. Yandex launched a new search and the Russian equivalent of Pinterest
Recently I went to look at the site of the Russian brothers Samver, that is, on Fast Lane Ventures, I saw
Russian "Pinterest" conquers Russia
There are many amazing things in this wonderful text. Some I would like to elaborate on:
Social network Pinme.ru< ... >increased its average monthly audience to 4.5 million unique visitors in just five months of existence.
According to the creators of the service, which opened in December 2011 according to the well-known model "copy everything from the western successful analogue, right down to the color of the panels and the location of the icons", 4.5 "unique" people visit the site per month. Naturally, there are no open counters on the site, but according to indirect and open statistics of sites with a similar Alexa rank, it can be assumed that from 10 to 25 thousand people go to the site a day. Of course, Alexa disgustingly shortchanges small, and even Russian sites, so the likelihood that real traffic is not 100-250 thousand (our guess), but 20 times more, of course, is.
This site has a very good Pagernk(4/10), it has 11,970 visitors and 39,501 pageviews per day.
Over the past two months, the audience of the site and the number of registrations has increased almost 20 times. A mobile version is also available to users of the resource (500,000 users). The launch of the mobile application is scheduled for mid-June.
Explosive growth by 20 times in two months causes admiration for the well-coordinated work of the team. mobile version, which is actively used by half a million people looks like this:
The most important thing for a startup is to constantly monitor (here the guys already used Alexa Rank) their positions and often report who and when they have already overtaken (as mentioned, Alexa has a strange way of working with Russian sites and the same footubra, not to mention pinspire traffic maybe ten times more) and who are going to overtake:
According to Alexa.com, www.pinme.ru has surpassed both Russian and Western competitors (futubra.com, pinspire.com), as well as the popular social network professionali.ru, in traffic. Sasha Danilov, CEO www.pinme.ru intends to maintain its growth rates and in the very near future outstrip such resources as gidepark.ru, moikrug.ru, vkrugudruzei.ru.
Great plans. 90% recognition is like Pinme.ru should become the same famous brand as Coca-Cola, AvtoVAZ or Putin? OK.
According to Sasha Danilov, General Director of Pinme.ru: “When launching the project, we set ourselves an ambitious goal - by 2013 to achieve 90% recognition among the Russian population. We wanted to make a real explosion in Runet, create a new trend, provide all network users with a unique source of inspiration for finding and creating new ideas! The growth rate of the company, its popularity among users confirms the feasibility of these ideas by 100%.
In general, given all of the above, Pinme.ru, of course, does not look like a site with 4.5 million users. 4,000 people in the VKontakte group and 800 on Facebook indirectly confirm this once again.
It is interesting that in the press release there is a phrase about the fact that "The invite system ensures the absence of "spammers" and "bots" in the network" - a rather controversial statement, if only due to the fact that after clicking on "Get an invite", a letter with an invite in a second lies in a box, sparkling with a scattering of exclamation marks, which should - what? - to arouse enthusiasm in a person who made a conscious decision to work for the capitalization of a company that clumsily copied a Western service?
Joyful statements about company values: $1.3M investment received, $8M total, and all this, in some magical way, based on the fact that Pinterest was worth $200M in a year, will give Pinme.ru some reason to grow to 100 million?
Venture investors has already invested $1.3 million with total investment planned to be around $6.7 million. Lada Sherbakova co-investor from Fast Lane Ventures believes the capitalization of the new social network “will grow to $100 million” while its American prototype pinterest.com was valued at $200m after 1 year online.
So far, the main activity to promote the resource has been buying paid posts from top bloggers: Sukhumi, Radulova, Tema, and dozens of others. The total audience of these bloggers is hundreds of thousands of people and LJ readers, and when, after such a powerful campaign, you see 252 sad followers
Introduced an updated search algorithm "Andromeda". Thanks to it, it will be easier to get relevant information – including directly from the search results page. At the same time, they announced the .Collections service - something like Pinterest, but with computer vision and artificial intelligence of their own design.
Quick Answers
Recently, developers search engines actively working to ensure that you get answers to questions without clicking on the links. So, for example, to questions like “what is the height of the geostationary orbit” or “where do they speak Yoruba”, Yandex has previously answered directly on the search page. Now the range of quick answers has expanded, and with their help you can solve a number of everyday tasks.
For example, you can quickly find out what's on at the movies, where to dine nearby, and which hotel is the best to stay. On the answer cards, you'll see schedules, prices, photos, and user reviews. It has also become more convenient to follow sports events. If you search for “Spanish Football Championship”, you will see the standings, a selection of news, records of past matches and a calendar of upcoming games. You can even set yourself a reminder - and then Yandex will send you a notification a few minutes before the start of the match.
Yandex.Connoisseurs
Earlier this year, they announced the Yandex.Znatoki service, an analogue of The Question and [email protected]. This is a community of experts answering user questions. Now this service has also been integrated into quick answers, and you will see the most useful ones right in the search results.
Ranking algorithm
Thanks to the new ranking algorithm, the search engine can analyze the usefulness of sites and display only the best and proven resources on the first pages. The quality of the site, from the point of view of the new algorithm, is affected by three parameters:
- Its usefulness in solving the current user task;
- Long-term usefulness of the resource and the size of the audience loyal to it;
- Balance of useful and promotional content (compared to other search results for the same query).
All analysis happens behind closed doors, however you may see one of these icons next to some of the search results:
From right to left:
- "Users' choice" - indicates that the site solves user problems well and has a permanent loyal audience. Even useful, but niche resources with little traffic can get it.
- "Popular site" - resources with high traffic and a regular audience (for example, "Wikipedia" or YouTube).
- "Proven resource" - official websites of organizations according to Yandex.Directory, official websites of banks according to the Central Bank of the Russian Federation, as well as government websites.
Yandex.Collections
This service is similar to Pinterest and allows you to save the found articles, photos, videos, movies, places in one place and sort them into collections. Thanks to computer vision and artificial intelligence, Yandex will recommend materials that can complement your collections. Recommendations are made on the basis of the findings of people with similar interests.
Pinterest or PINTEREST- a social network that uses pictures and images instead of texts, which can be added to an account where they are securely stored, if interested, they are viewed by other users. The service also allows you to bookmark various images found on the web and organize them into thematic collections, a kind of interactive albums that you can share with others.
“Pinterest is something like a collage of personal happiness.. It is a reflection of my inner world” , says Dr. Christopher Long, a professor at Baptist University.
Pinterest for business
Pinterest not only captivates and engages, but also addictive. Isn't that what people need today?
Pinterest is a great way to attract visitors to the site for all companies that have something to show. It can be especially useful for companies that cannot compete in search results with large brands that invest a lot of money in website promotion and keywords. This "visual" service helps people find new products and brands that they might not find just by typing in a keyword search on Yandex or Google. Every time someone posts an image from your site to Pinterest, the service pulls up not only the image itself, but also a link to it. In addition, if the image is really interesting, there is a possibility a large number“repins”, which will lead to an increase in backlinks to the site.
Chelsea Smith, SMM specialist Oreck says an executive asked her to create a corporate Pinterest account for the company after returning from a trip to Mexico with his family. It was there that he noticed that all the women who vacationed with them were more passionate about the pictures on Pinterest than the sea, tanning, and even Margarita. “Something big is happening there. We simply have to register on this site,” he said after returning from the trip.
Today, many advanced companies have also turned their attention away from Pinterest. Why? Pinterest has come to the fore in driving traffic to the site. It is visualization, pictures and videos that are able to quickly and accurately guess a person’s interest, convey to him the information that he needs. I think that most of the readers of this article should think about the presence in this social network today.
Pinterest Target Audience
Despite its attractiveness for women, it cannot be said that the site is focused only on the beautiful half of humanity, since quite interesting functionality can also attract men. Statistics on Pinterest visitors vary considerably, but many researchers agree that approximately 60% of Pinterest users in the US are women aged 25-34. I think that we will not be mistaken if we say that the majority of users who have turned their attention to this social network in Russia are also representatives of the weaker sex. However, judging by the trends in the west, this situation may change slightly in the near future. The researchers note that if at the beginning of the journey, Pinterest attracted only girls, and quite young ones, today in its open spaces you can meet more and more men who are gradually changing the content, making it more “masculine”, which allows Pinterest to attract an increasingly serious audience. . Interestingly, in some countries, the majority of Pinterest users and visitors are men. Yes, in the UK 56% of unique users are male.
What Pinterest allows you to do
The service allows you to collect and store in one place, in online access, everything that pleases or attracts the user: he can both post his own images and “attach” to the board (a kind of page on which the illustrations he likes are displayed) everything that he considers worthy of the attention of others. It’s also convenient that Pinterest allows you to organize photos by direction: each board (there can be an infinite number of them) has a certain name and can only store thematic illustrations on itself.
How Pinterest Works
-Pin("Pin"): This is the name of any image you post on Pinterest. You can link to an image online or download an image from local computer. Pins can contain a short description.
- Repin(“Repin”): This is analogous to retweeting on twitter. That is, after you publish an image, one of your friends can repost it and thus the content will spread like a virus.
- Board("Board"): This is where your Pins are stored on Pinterest. You can have many albums with different themes, such as weddings, apartments, vacations, etc.
Why Pinterest?
1) Pinterest can become a core element of a content management marketing strategy. Content is still a defining factor on the web, and visual content posted on Pinterest will help fine-tune your online strategy. Posting on blogs, social media, and image sharing sites helps you attract new customers and build good relationships with existing ones. If the content is interesting, your consumers and followers will definitely tell their friends about your brand concept. Isn't that what businesses dream of?
2) The second important factor is that people make buying decisions based on what they see on social media.
3) Thirdly, the platform gives the brand a "human appearance". The visual capabilities of the social network allow you to tell consumers and potential customers about the essence, character of the brand, its mission and values better than any text. The brighter the boards reflect the character, the more “human” the company will appear.
Who needs the social network Pinterest
B2С - companies
The first person to take a closer look at Pinterest is self-employed entrepreneurs who are in service industries that can be displayed beautifully.
One woman who is fond of wood carving, posting her work on Pinterest, could not only make money on it, but also attract more than 6,000 people to her site every day. unique visitors. Today, the needlewoman's blog is viewed by more than 3 million people, the main merit is Pinterest. By posting unique photos and illustrations, telling interesting stories about technologies, techniques and tips on how to use wood in the interior, the author was able to position herself as an expert in this direction.
Of course, if you are the owner of a fashion store, a wedding dress salon or a flower shop, then Pinterest is your resource. I don't think it's necessary to tell you how it can work for you.
B2B - segment
Do not rush to close this article if you are developing a construction business or working in a manufacturing company. Pinterest is great for helping B2B companies as well. The main thing is to skillfully master the skill of preparing competent visual materials that reflect the value of your company. And then - post materials, create a community around your brand, an expert group, or even unite opinion leaders among your subscribers. Top up your account regularly. Add the keywords you want.
So, Pinterest is a multi-purpose, convenient and simple service that can bring tremendous benefits to various companies and their customers.
Pinterest registration
In August 2012, Pinterest opened free registration for everyone. Users were able to register on the Pinterest website using account or service Facebook microblogging Twitter, as well as using an email address.
Pinterest site - recognition
On August 16, 2011, the Times magazine included the service in the list of "The 50 Best Websites of 2011", since then the number of users of the site has grown exponentially. According to the results of 2011, the site was included in the top ten according to Hitwise Social Networking Forums. In early April 2012, the service overtook LinkedIn in terms of traffic and became the third social network in the United States, behind only Facebook and Twitter. We found such data on the statistics of the social network Pinterest in the world encyclopedia Wikipedia.
Pinterest analogs
Flickr- a service designed for the storage and further use of digital photos and videos by the user. It is one of the first web 2.0 services. One of the most popular sites among bloggers for posting photos. Also, according to data for August 2011, 51 million people were registered on the service, and the total attendance was 80 million unique users.
Instagram- free mobile app for sharing photos and videos, allowing users to take photos and videos, apply filters to them, and also distribute them through their service and a number of others social networks. Minus - bad reputation after the announcement that all uploaded photos become the property of the company, as well as statements about the possible use of the user's personal information for advertising purposes. Instagram can hardly be called an analogue, since the main difference from Pinterest is the format of the application to mobile devices. Pinterest can be used stationary, with a PC.
Tumblr(Russian Tumblr, Tumblr) - at first glance, also a "picture" service. In fact, it is a microblogging service that allows users to post text messages, images, videos, links, quotes and audio recordings in their tumblelog (English tumblelog). Also known as a "short format blog". The user can follow the blogs of other users, after which their posts will appear on his -dashboard page. The creators of the service characterize it as " The simplest way keep a blog." At the moment, the service is used mainly for the exchange of visual materials.
ZIPPPI- the first visual marketing and PR platform. Also, it can hardly be attributed to competitors or direct analogues of Pinterest, as it is aimed at introducing the public to companies. It is essentially the first social network for business. Focused primarily on B2B segment companies that have difficulty communicating directly with consumers or describing their products and services. The service is built on revealing and showing the main value of the company, its face, character using all available visual formats - it can be a 3D visualization of an office or production, infographics, an interactive map, a presentation, a video clip or a photo session.
surfbird- can hardly be attributed to analogues or competitors, but this social service today is actively spreading through pictures. It is a recommender system for web pages. The purpose of "Internet surfing" - that's what its creators call it - is to find interesting content for each person personally. To use it, you need to register, indicate your interests and click on the "Surf" button! The service will select the most interesting photos, videos and illustrations and show it to the user. Unlike other services, there is a “dislike” button here, which also allows you to make a further selection of materials for more accurate, fully consistent with the user’s taste. 
Everyone loves Pinterest, and there are two reasons for this: here you can find photos and pictures on any topic, and those that you like can be virtually pinned to the board and sorted into neat folders (buttons are generally a separate pleasure). Everything you need for inspiration is organized with the help of boards - before you have time to look around, you are already sucked into the abyss of image search.
Pinterest speaks to us in a universal language: it's all about images. " Visual bookmarks For many of us, it has already become a habit. We've rounded up 10 different Pinterest alternatives to help you get creative, or just find and organize. nice pictures(there is even an analogue of Pinterest for real men).
1.Juxtapost
Of all the platforms presented here Juxtapost is probably Pinterest's biggest competitor. It is the largest platform and has a lot in common with Pinterest. You can create categories and share them with specific people, collaborate on categories with other users, and generally do everything you can do on Pinterest.
But there is something that Juxtapost can do and Pinterest can't. There is a dedicated More Like This tab that allows you to see posts that similar topics what you are viewing in this moment. You can do this without leaving the page you are on. Another feature of this site is that you can save your chosen content - your bookmarks - in the form of tables. How do you know if it might come in handy?
2. We Heart It
At first glance, We Heart It targets a completely different demographic as its target audience. Unlike Pinterest, this site presents a more streamlined approach to picking photos you like and finding new users. The cool thing is that here you can mark pictures with a heart. And although there is not enough “buttons” option and there are no boards either, you still have the opportunity to collect all the ideas that inspire you in one place. In addition, here you can install the "Heart" plugin, with which you can add images that you find on other sites to your feed.
3.Design inspiration
At first glance, it might seem that VisualizeUS similar to Pinterest in many ways, but the focus here is on sharing photos and videos. The site has an extension that makes it easy to add images from the web and share them on the platform. There's another cool feature here, Shuffle, which lets you refresh the page at any time to get fresh ideas to suit your mood. This is a more simplistic website that is really fun to share photos with.
8. Dudepins
Yes, on Dudepins you literally "discover the most masculine". Dudepins is one of the most popular Pinterest counterparts for men. Unlike other "male" Pinterest alternatives, it's more sophisticated and elegant. It doesn't have mountains of guns, girls, and memes, it's more of a community of like-minded people who think Pinterest is, well... not masculine enough.
9. Gentlemint
And so that men have more choice, we have added Gentlemint to the list. This site has a funny feature: instead of buttons with likes or pins, it has a mustache. Gentlemint is a community with a more "masculine" aesthetic, spiced up with a pinch of good old-fashioned humor. Thanks to the choice of target audience, the site has become very popular with gentlemen, so if you are looking for another creative platform, this is your chance.
10. Depositphotos
If Pinterest allows you to "pin" different images, then Depositphotos has its own special "Favorites" feature. Each image in our database has an asterisk that allows you to add files to your folders. You can browse through our library and add pictures to different folders to save different inspirations for yourself. it good way keep your photos organized and take full advantage of our 60 million file library. Another cool feature that Depositphotos has is that you can share these folders with other people and, if necessary, buy images for your projects.
In the end, it's not so much about choosing a platform, but rather about finding ideas for inspiration. Pinterest will never get old, but the alternatives presented above are also interesting and give you the opportunity to try something new. You can also go to other sites for inspiration, and create new creative ideas in other ways. What do you think, could you replace Pinterest with something? Stay inspired and share your thoughts with us.
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There is no denying the ever-growing popularity of Pinterest. With over 2.5 million beta users, Pinterest is bringing a new and unique way introduce yourself on the internet. Its growing popularity has, of course, spawned many sites that use various Pinterest elements and ideas.
If someone feels like Pinterest doesn't quite meet their expectations, they can try one of the many alternatives. It can be an alternative “clone”, like Gentlemint, or a narrow-profile technology-oriented Curisma service. We present to you the top ten best alternatives for Pinterest.
Pinterest doesn’t look masculine from its first page”, therefore, it is not surprising that alternative projects appear, focused mainly on the strong half of humanity. One of the most popular of these is definitely Gentlemint, the invite-only twin of Pinterest that focuses on content for men. Gentlemint.com bills itself as a "menswear artel" with a Pinterest-style design (white background with boxes around images and links). The service offers features similar to those of Pinterest, allowing users to "mint it" images by saving them to their accounts on the service.
While Pinterest is popular with a variety of age groups, teens aren't really its target audience. We Heart It is a Pinterest alternative aimed at teenage and college-aged female users, as evidenced by the presence of celebrities and models on home page. We Heart It uses a Pinterest-like design, is user-friendly, and has a button to save images while browsing.
Pinterest places a lot of emphasis on image sharing. However, the images on the service are not always top quality. Jux is a creative-focused site, providing a space for them to share high-quality images that are usually focused on a single creative area. Jux doesn't have a button to share images, it focuses on sharing your own creations, be it audio, video, photos, or text.
Even though Pinterest allows you to share videos, the main focus of the service is certainly on “static” images and texts. If you're looking for a Pinterest-like site that's more video-centric, Chill is worth a try. The Chill service has features almost identical to Pinterest, and gives users the ability to save, classify and share videos from the Internet in one convenient place. The look and share button is similar to Pinterest, making it a familiar medium.
Some of the Pinterest alternatives allow you to share images of anything, but there are some services that focus on specific types of items. Curisma is a site focused on modern technology products, giving its users the opportunity to share, discover and purchase new and unique gadgets and technology products. Users can personalize their pages and “like” items they like, after which the items in this category will be displayed on their home page.
If there are sites that are centered around a specific group of products, then why not create a service designed for a specific group of people. Recognizing the power and potential of any form of social networking, Lady Gaga set about developing littlemonsters.com, a Pinterest-like service that allows her fans, whom she refers to as “little monsters,” to share images, videos, and more from the network with fellow fans. pop divas.
If Pinterest's publicity is what keeps you from participating in the service, then you should check out more “private” alternatives. The Clipboard service allows members to clip, organize and share information ranging from images, maps, to recipes and more. However, unlike Pinterest, all of the service's boards are private by default. This guarantees at least some semblance of privacy, and the fact that a variety of information can be clipped makes Clipboard a tempting choice, especially for private projects.
Image Spark is another site that caters to creative people of all needs. Image Spark allows users to save and share images in the same way as other similar sites, images are more organized into customizable sections, making the service more project-oriented.
These are just a few of the more than fifty Pinterest alternatives that can be found on the web, so chances are they will be able to meet the needs of any user.
