Yota is a subsidiary. What is Yota? Internet will be unlimited

A new player has arrived Yota company. For a long time this corporation was known as a provider of wireless Internet access. The range of services of the new operator includes all those services that are in demand today, that is, voice communication, SMS, as well as access to the network. The latter is characterized by unlimitedness, and in absolutely real terms. If the tariffs of other cellular operators apply a restriction on traffic in excess of the prepaid volume, then Yota does not use this approach, at least now. What are the chances of gaining a foothold on Russian market has as young as Yota, mobile operator? What kind of reviews prevail? How is using Yota services especially beneficial for subscribers?

Access to the market

The new mobile operator Yota actually entered the market in August 2014. Issuance of SIM-cards under this brand began in Moscow, St. Petersburg, Vladimir, Tula and Far Eastern cities: Vladivostok and Khabarovsk. Interestingly, users could apply for SIM cards in advance through a mobile application. At the same time, Yota has its new status ("operator mobile communications") announced back in April. Prior to that, for many years this organization primarily engaged in the provision of wireless Internet access services. Activities in this direction are still being carried out by the company: it sells branded modems of the appropriate type. Therefore, in order to accurately distinguish between the two main types of services provided by the organization (mobile Internet and cellular communications), we will refer to the company in our article as "Yota-mobile operator". In turn, if we are talking only about the mobile Internet, we will call the company "Yota-provider".

The company plans to ensure the presence of the brand as a service provider cellular communication in all regions of Russia. which was determined by Yota, a mobile operator, by iPad, iPhone and Android enthusiasts. That is, those people who are accustomed to using it We also note that Yota can be conditionally considered an independent player in the cellular communications market. The fact is that this organization is a subsidiary of MegaFon. At the same time, as some analysts believe, the Yota-mobile operator can still "recapture" the Yota-mobile operator from other major corporations in the segment ("MTS" and "Beeline").

Basic rates

The tariff policy of the new cellular communication provider is rather young. For example, at the time of entering the market, the company made it possible to use only one tariff, including 300 minutes of calls, unlimited Internet and any number of SMS for 750 rubles per month. Those offered by Yota-mobile operator, the tariffs today mainly differ in the number of just calls to phones. That is, there is a "basic" monthly payment of 300 rubles, it guarantees unlimited Internet. In turn, you can pay extra and get to use unlimited quantity SMS. The minimum surcharge for voice calls is 140 rubles (100 minutes), the maximum is 990 (1200 minutes).

Restrictions

Note that the SIM card from the new mobile operator is only suitable for smartphones, tablets and cell phones. You cannot connect it to a PC; you can use a modem from a Yota provider to access the Internet.

Devices in which the SIM card released by the Yota mobile operator, w3bsit3-dns.com type, will be fully functional. Also using mobile devices With a SIM card from Yota, you cannot "distribute" the Internet in Wi-Fi mode. Some experts note that if the provider detects violations in the use of the SIM card, then the speed of access to the network can be reduced to 32 kbps. However, it is not entirely clear how this will be done in practice.

However, the company will impose a similar restriction if it is discovered that the owner mobile device uses, for example, "torrents", or large files are downloaded. In contrast to the definition of a fact WiFi sharing, Yota should not have problems with fixing requests for trackers. If there are no violations on the part of the user, then access to the network is guaranteed at a decent speed through the 4G standard and, moreover, unlimited.

Connection

How to connect to the services offered by Yota-mobile operator? There are two main ways. A SIM card from this communication service provider can be ordered through the company's website or you can use mobile application. The ordered SIM-card will be delivered by a courier. You can also pick it up at the points of issue, the address of which will be displayed in the application. If customers encounter difficulties in using the services, the Yota-mobile operator will send the settings through its support service, they are necessary for the correct operation of SIM cards. At the same time, the emphasis is on the interaction of the relevant structure of the supplier with customers through online channels, for example, via chat.

Reviews

Yota-mobile operator reviews of experts and users are very different. They can be conditionally classified into three categories. The first characterize the quality of communication services. The second is the pricing policy of the company. Third, the market prospects of the new operator. Regarding the reviews of the first type, we can say that in general they are positive. And this is not surprising, since Yota largely uses MegaFon's infrastructure, which is probably not inferior in terms of manufacturability to that used by other operators. Regarding prices, the opinions of users and experts are different.

Premium product

Yota-mobile operator offers tariffs mainly for customers in the premium segment. Since, with a simple comparison of them, even with those that Megafon has, their benefit is not so obvious. Moreover, there are marked restrictions in using the Internet. There is another point of view, according to which the tariffs from Yota are quite fair. The fact is that not every operator can get truly unlimited Internet for a monthly fee of 300 rubles per month (if you do not violate the rules for its use, it has no restrictions on traffic, speed, etc.).

Many users, by the way, are impressed by the sales channel organized by Yota-mobile operator. Customer reviews say that courier delivery is convenient. You can order a SIM card anywhere in the city, at home, at work.

Coating

How effectively is the new operator ready to serve subscribers in terms of coverage area? It all depends, first of all, on the communication technology used. Of course, Yota-mobile operator provides 2G and 3G coverage almost everywhere, if we talk about the cities where the company operates.

It's another matter when it comes to the latest technologies based on 4G. In this case, the one that the Yota-mobile operator guarantees, the coverage area is distributed, even if we talk about Moscow, not always evenly. At the same time, to meet the basic needs of using the Internet, there are enough resources that the 3G standard includes. Considering that it is undesirable for Yota customers to download large files, the practical need for speeds of more than 3-4 Mbps, which gives 3G, may not be high.

Marketing

Actually, the reviews that characterize the market prospects of a new provider of cellular services can be discussed separately. There is an opinion that Yota, in particular, is not quite effective in terms of engaging sales channels. As we have already said, distribution of SIM cards is carried out by ordering through the website and delivery by courier or using points of issue. This is not the most optimal path chosen by the Yota-mobile operator, the reviews of the employees of some analytical agencies are sustained in this tone. The fact is that in order to win a significant market share, a company needs to win a target group of customers of 10 million people, this requires larger distribution channels, such as, for example, retail brand networks.

Sales innovation

There are also experts who believe that the resources chosen by Yota for the distribution of SIM-cards, in fact, are revolutionary in their own way. The fact is that when using standard channels, in particular, networks of retail brands, the cost of attracting a client is about 500-700 rubles, and this is usually the minimum. If you use the services of a courier, then the figure is reduced by about half. Another thing is that the dynamics of distribution in this case is lower. However, it is reasonable to assume that Yota will use innovative distribution methods only at the very beginning of the business, using standard, albeit more expensive channels, if necessary.

Will the internet be unlimited?

There is an opinion that over time, Yota, which announces its readiness to provide Internet access services in a completely unlimited format, will move to a model that may include restrictions. Now this mobile operator, due to a rather small number of users (when compared with the number of subscribers of the same Megafon and other companies " big three") can provide unlimited online access without any nuances (except for restrictions on downloading "torrents"). There are experts who believe that there are no objective prerequisites for this. At least for the reason that the average Russian user mobile internet downloads files and data at about 3-5 gigabytes per month.

The user doesn't need much.

This volume is generally guaranteed in "standard" tariff plans other mobile operators, but within the framework of prepaid traffic and for the same 300 rubles per month. Probably, experts believe that, firstly, Yota has no particular reason to expect that in the segment where the company will provide services, the average monthly traffic volume will increase significantly relative to 3-5 gigabytes (especially given the restrictions on "torrents" and files large size), and secondly, technology is still developing. And therefore, the potential load on the server may not be so critical as to deviate from the policy of providing unlimited access to the Internet.

Market segments

We said above that Yota is likely to focus on premium customers. That is, those who may be willing to overpay for Additional services connection provided you use unlimited internet. At the same time, there is a version that the range of clients of the new operator will also be replenished with those who are used to average-priced tariffs. This can be facilitated, for example, by Yota's favorable roaming policy.

All calls between subscribers of this operator are now free throughout Russia. In addition, according to some experts, unlimited SMS for 50 rubles is quite a competitive price even against the background of "standard" tariffs from other operators. SMS has not yet gone out of fashion, despite the fact that online messengers are gaining more and more popularity. True, experts find it difficult to say, analyzing the prospects for the business model offered by Yota-mobile operator, when exactly the company will master new target groups of customers.

Yota - a competitor of "MegaFon"?

Can Yota be considered a direct competitor of MegaFon, despite the fact that it is a subsidiary of one of the leading Russian operators? Experts believe that this is not the case. There are completely radical versions on this score. According to one of them, MegaFon is not interested in the success of the new business implemented by Yota. The mobile operator (reviews of some analysts, at least, contain such assumptions) did not appear on the market in order to select a part of the holding's customers, integral part which is. Most likely, experts believe, this is due to the desire of the management of the innovative company to get used to niches that are fundamentally new for the Russian cellular market.

There is a version that Yota was forced to develop unusual distribution channels for SIM-cards to a certain extent because Megafon did not provide the company with a resource in the form of its own dealer network.

Yota and retail chains

There is also an opinion that this possibility mobile operator may be used in the future. But for now, as testified by the reviews and reviews left by experts regarding the activities carried out by the Yota-mobile operator, reviews on thematic portals, the company is trying to negotiate with dealers of the level of Euroset and Svyaznoy. Therefore, even if the holding does not give the go-ahead to launch the dealer network, Yota will have a spare resource. Although the resource possessed by the Yota mobile operator allows you to connect fairly quickly, and it is not at all necessary for a potential client to look for other options, such as going to the office of a retail brand.

In short, Iota is a brand under which communication services (a telecom operator) are provided and equipment is produced. However, in order to understand what Iota is, you will need to analyze the structure, history and prospects of the company, find out its advantages and disadvantages.

How it all began

(it is called Skartel LLC) was in 2007, and a year later the Internet was launched using WiMAX technology. In 2009, sales of a modem released under its own brand started, work was underway to create LTE networks.
In 2012, the merger of 100% of the assets of Scartell and 50% of PJSC Megafon was completed. 2 years later in the spring federal channels started advertising campaign a new mobile operator, and by the end of the summer, the first SIM cards were issued. Then the question began to sound, what is Yota, and why is it called a virtual operator.

Iota: what is it and how does it work?

It is called a virtual operator because it operates on the basis of several networks. LTE communication (the same cherished 4G Internet) is provided by the equipment of Scartel LLC, and GSM is provided by MegaFon.
The coverage area began with 6 large Russian cities in August 2014, grew rapidly and by the end of 2017 the operator provided coverage for the entire country, except for the Crimean Peninsula and the Chukotka Autonomous District.
To the question of what Eta is and how it works, there is one more answer - it is a full-fledged mobile operator with large communication and Internet coverage, excellent technical support and competitive rates.

What are the advantages of the Yota operator?

Everyone learned about this telecom company thanks to unlimited 4G tariffs with an affordable price tag; this allowed to quickly attract a significant number of subscribers. By the beginning of 2017, tariffs for a smartphone with unlimited were closed for connection, however, since 2019, you can use this option on a tablet or in a modem, and SIM cards for smartphones please with an affordable price tag.

Peculiarities:

1. A clear separation of SIM cards depending on the devices for which they are intended. For example, a SIM card designed for a tablet will work in a smartphone, but the billing will change a lot.
2. A small number of own service offices. Ordered SIM cards in most regions are delivered by a courier.
3. Technical support can be obtained not only in the application or personal account on the website, anyone can ask a question on the official website in the chat and get advice.
4. One price for calls to subscribers in the home region and within Russia.
5. At least 30 days without roaming when traveling around the country. The cost of services at this time remains the same as in the home region.
6. Unlimited internet plans are still available on tablets and modems.

prospects

Iota continues to increase the coverage of the 4G (LTE) network, the operator plans to provide the entire country with high-speed Internet. The company is interested in such data transfer technologies as 5G and 6G, but there were no official statements on plans for their implementation.

Yota company appeared back in 2007. But the mobile operator gained real popularity only 7 years later, when it started selling SIM cards in Russia. It was then that many people had a question, what kind of dark horse is this, Yota belongs to whom?

History of company owners

Initially, the owner of the brand was Scartel LLC. In 2012, the owner of Yota announced that there would be a merger of the company's assets with OJSC MegaFon. Then the holding corporation Garsdale was created.
When selling Yota, the owner lost the rights to a controlling stake. The assets of the new holding were divided among three companies. AF Telecom received 82% of the shares, the remaining shares were owned by Telconet Capital and Russian Technologies State Corporation.

The association had several goals:

• acceleration of the process of development of new communication technologies in the country;
• providing high-quality communication to all residents of Russia;
• integration and obtaining new solutions in the field of telecommunication services;
• cost reduction in the construction of the LTE network;
• occupying a leading position in the global market.

Present day

In September 2015, MegaFon is the sole owner of all Yota assets.
The corporation is successfully developing, in July of this year sales of SIM-cards started in 52 regions of the country. For customers, the company offers unlimited tariff plans with an affordable cost, high connection speed and a large coverage area in Russia.

Yota was not only the first in the world to launch the latest LTE-Advanced mobile connection, but also allowed subscribers to communicate for free, pay for long-distance calls in the same way as if a person is in their home region.

Greek iota. Greek letter. Used in a figurative sense, to refer to the smallest amount. Explanation of 25,000 foreign words that have come into use in the Russian language, with the meaning of their roots. Michelson A.D., 1865. iota 1) (Skt. ... ... Dictionary of foreign words of the Russian language

Not one iota, not one iota .. Dictionary of Russian synonyms and expressions similar in meaning. under. ed. N. Abramova, M .: Russian dictionaries, 1999. iota noun, number of synonyms: 5 letter (103) ... Synonym dictionary

Female the name of the Greek letter; | * the smallest dash, a particle of something. Didn't change one iota. Yotate, iotated vowel, i.e. preceded by an iota, gram. (Shane). Dahl's Explanatory Dictionary. IN AND. Dal. 1863 1866 ... Dahl's Explanatory Dictionary

- [Yod (Hebrew letter), yod]] (name: iota, obsolete iota, Greek ιώτα) Phoenician yodh.svg Greek alphabet letter. In the system of Greek alphabetic notation of numbers, the Latin letters I have a numerical value. It comes from ... ... Wikipedia

iota- iot and iota. In the meaning “a consonant sound depicted in Russian by the letter “y” at the end of a syllable (boy, boycott), as well as opening a syllable that begins with the letters “e”, “yo”, “yu”, “ya” (spruce, tree, south, pit). Pronounced [et] yot. In the meaning "letter ... ... Dictionary of pronunciation and stress difficulties in modern Russian

iota…- jota… statusas T sritis Standartizacija ir metrologija apibrėžtis Kartotinio matavimo vieneto, lygaus 10²⁴ sisteminių matavimo vienetų, sudurtinio pavadinimo pirmoji dalis. Zymima Y. atitikmenys: engl. yotta…vok. Yotta…rus. iota…pranc. yotta… … Penkiakalbis aiskinamasis metrologijos terminų žodynas

G. 1. The name of the smallest letter of the Greek alphabet; iota. 2. trans. Something very small (in size, quantity, manifestation, etc.). Explanatory Dictionary of Efremova. T. F. Efremova. 2000... Modern dictionary Russian language Efremova

Iota, iota, iota, iot, iota, iota, iotu, iota, iota, iota, iota, iota, iota (Source: “Full accentuated paradigm according to A. A. Zaliznyak”) ... Forms of words

Iota to iota. Book. About scrupulous reproduction of the text. Mokienko 1986, 101. Not one iota. Book. Absolutely not, without any deviation from anything. /i> Goes back to the gospel saying. BMS 1998, 238; FSRYA, 187. Not an iota. Book. At all… … Big dictionary of Russian sayings

The letter of the Greek alphabet, denoting the sound (s) ... Dictionary of linguistic terms

Books

• Song of Songs of King Solomon (Deluxe Edition), . Stylishly designed and beautifully illustrated deluxe edition. The Song of Songs is the most poetic part of the Bible. She is poetry itself, because the subject of her story is love. Love…
• Moths Fly to the Light, T. Iota. Do you like fantasy films and books? Similar stories no longer cling? And what will it be like for you to know that we are all participants in the legendary fantasy reality show. And everyone here plays his own ...

Yota(Russian Yota or Yota) - a brand of companies included in WIMAX Holding Ltd.(in Russia - Scartel LLC(English) scartel)). Iota works in Russia, Belarus and Nicaragua.

As of the summer period of the year, networks were put into commercial operation in Moscow, St. Petersburg, Ufa, Krasnodar, Sochi, and also partially in the Capital Region and the Leningrad Region.

Abroad, the network operates in Managua (Nicaragua). By August, the subscriber base has achieved subscribers.

Scartel develops and provides mobile services using Mobile WiMAX technology (IEEE e standard). With all this, in order to attract customers, it exploits the delusion that the services provided by the company belong to the 4G model. In autumn, Scartel was the first in Russia to deploy Mobile WiMAX networks in Moscow and St. Petersburg in the 2.7 GHz band. The company owns its base stations and trunk lines.

The company plans to transition to the ideal 3GPP Long Term Evolution.

Skartel is positioned not as an operator, but as a service provider for which the Mobile WiMAX network is only a transport.

Methods for connecting to Yota

There are few ways to connect to Iota.

This is a USB modem, ExpressCard modem, or built-in WiMAX support for a laptop, netbook or communicator. Also, the client can use a shared access device - a router. Specifically, Iota gives slightly similar devices - "Mobile WiMAX / Wi-Fi Center" from Asus with WiFi support and VoIP, wifi ZyXEL router MAXM2 and self-powered WiFi hotspot Yota Egg (created by South Korean company interbro).

Connection speed and volumes of consumed trafficYota

• The volume of average traffic consumption per 1 user in Moscow is 12.7 Gb/month
• The total monthly traffic consumption in Moscow is 5.3+ Pb/month
• WiMAX - up to 10 Mb/s
• LTE tests in test mode - 62 Mbps

Meanings of the word yota.

What is iota?

This article is about the letter of the Greek alphabet. For a company that provides access to the Internet, see the article Iota. Ι, ι (name: iota, obsolete iota, Greek ιώτα) - the 9th letter of the Greek alphabet.

Iota Hours

Iota Hours (lat. Iota Horologii) is a star located in the constellation Hours at a distance of approximately 56 light years from us. It is a class G yellow dwarf of the main sequence.

Iota Pump

ι Pump (Iota Pump, lat.

Iota Antliae is a star located in the constellation Pump, about light years away from us. ι Pump is an orange giant - a star much larger and brighter than our Sun.

Iota Pegasus

Iota Pegasus (lat. Iota Pegasi) is a double star located in the constellation Pegasus at a distance of about 38.4 light years from us. According to the Ninth catalog of visual orbits of binary stars

Iota Perseus

Iota Perseus (ι Perseus, lat.

Iota Persei is a star located in the constellation Perseus at a distance of about 34 light-years from us. The star belongs to the class of yellow-orange main sequence dwarfs.

Dragon Iota

Iota Draconis (lat. Iota Draconis), Edasich (Edasich) is a star that is located in the constellation Draco at a distance of about light years from us. At least one planet revolves around a star.

Iota Andromedae

Iota Andromedae (ι And, ι Andromedae) is a blue-white dwarf star in the constellation Andromeda.

It has magnitude + and is light years away from Earth.

Iota Aurigae

Iota Aurigae (ι Aur, ι Aurigae) is an orange flashy giant in the constellation Auriga. It has the historical name Al Kab, abbreviated from Kabdilinan (sometimes Kadhilinan) comes from the Arabic الكعب ذي العنان - Charioteer's ankle.

Iota Southern Fish

Iota Southern Fish (Iota PsA, ι Piscis Austrini, ι PsA) is a star in the constellation Southern Fish.

Apparent magnitude + (visible to the naked eye). It is located at a distance of light years from the Sun.

Iota of the Southern Cross

Iota of the Southern Cross (ι Cru / ι Crucis) is a star in the constellation of the Southern Cross. Apparent magnitude m (visible to the naked eye). According to the classification, the star belongs to orange giants (spectral class K1 III).

For a long time, this company was known as a provider of wireless access to the Internet. The range of services of the newest operator includes all those services that are needed now, that is, voice communication, SMS, as well as access to the network. The extreme is characterized by unlimitedness, while in a completely real expression. If the tariffs of other cellular operators apply a restriction on traffic in excess of the prepaid amount, then Iota does not use such an approach, at least for this moment. What chances does a mobile operator as young as Iota have to gain a foothold in the Russian market? What kind of reviews prevail? How is the use of Iota services especially beneficial for subscribers?

Access to the market

The newest mobile operator Iota actually entered the market in August of the year.

Issuance of SIM-cards under this brand began in Moscow, St. Petersburg, Vladimir, Tula and Far Eastern cities: Vladivostok and Khabarovsk. It is curious that users could submit preparatory applications for SIM cards in advance through a mobile application. At the same time, Iota (“mobile operator”) announced its own newest status back in April. Prior to that, for almost all the years, this organization was mainly engaged in the provision of services for wireless access to the Internet. Activities in this direction are still being carried out by the company: it sells branded modems of the corresponding type.

Therefore, for an unmistakable distinction between the 2 main types of services provided by the organization (mobile Internet and cellular communications), we will refer to the company as “Yota-mobile operator” in our article. In turn, if we are talking only about the mobile Internet, we will call the company “Yota-provider”.

The company plans to ensure the presence of the brand as a provider of cellular services in all regions of Russia. The motivated audience identified by Yota-mobile operator is iPad-, iPhone- and Android-enthusiasts.

That is, those people who are used to using the mobile Internet. We also note that Iota can be rather conditionally considered an independent player in the cellular communications market. The fact is that this organization is a subsidiary of MegaFon. At the same time, according to some analysts, the Yota-mobile operator can still “win back” a certain market share from the other large companies in the sector (MTS and Beeline).

Basic rates

The tariff policy of the newest cellular communication provider is quite young. For example, at the time of entering the market, the company made it possible to use only one plan, including minutes of calls, unlimited Internet and any number of SMS for rubles per month.

Those that Yota-mobile operator gives, the tariffs now mainly differ in the number of just calls to phones. That is, there is a “basic” monthly payment in rubles, it guarantees an unlimited Internet. In turn, you can pay 50 rubles and get an unlimited number of SMS for use. Small surcharge for voice calls - rubles (minutes), the largest - (minutes).

Restrictions

Note that a SIM card from the latest mobile operator is suitable only for phones, tablets and cell phones.

You cannot connect it to a PC, you can use a modem from a Yota provider to access the Internet.

Devices in which the SIM card released by the Yota mobile operator, w3bsit3-dns.com type, will be quite functional. Also, using mobile gadgets with a SIM card from Iota, you cannot “distribute” the Internet in Wi-Fi mode. Some experts note that if the supplier sees violations in the use of a SIM card, then the speed of access to the network can be reduced to 32 kbps. However, it is not entirely clear how this will be implemented in practice.

However, the company will introduce a similar restriction if it is found that the owner of the mobile device uses file-sharing networks, such as “torrents”, or huge files are downloaded.

Unlike determining the fact of distribution of Wi-Fi, Iota should not have problems with fixing requests for trackers. If there are no violations on the part of the user, then access to the network is guaranteed at a solid speed through the 4G standard and, moreover, unlimited.

Connection

How to connect to the services provided by Yota-mobile operator? There are two main methods.

You can order a SIM card from this carrier through the company's website or use the mobile app. The ordered SIM-card will be delivered by a courier. You can also pick it up at the point of issue, the address of which will be displayed in the application. If customers encounter difficulties in using the services, the Yota-mobile operator will send options through its support service, they are needed for the correct operation of SIM cards. In doing so, the emphasis is on facilitating the respective structure of the supplier with customers specifically through online channels, for example via chat.

Reviews

Yota-mobile operator reviews of professionals and users are very different.

They can be conditionally classified into three categories. The first characterize the quality of communication services. 2nd - the pricing policy of the company. Third, the market prospects of the newest operator. Regarding the reviews of the first type, we can say that they are generally positive. And this is logical, since Iota largely uses the infrastructure of MegaFon, which, perhaps, is not inferior in terms of manufacturability to that used by other operators. Regarding prices, the views of users and professionals are different.

Premium product

Yota-mobile operator gives tariffs mainly for customers in the premium sector. Since with a simple comparison of them, even with those that Megafon has, their benefit is not so obvious.

Moreover, there are marked limitations in using the Internet. There is another point of view, according to which the tariffs from Iota are completely fair. The fact is that you can get really unlimited Internet for a monthly fee in rubles per month (if you do not violate the rules for its use, it has no restrictions on traffic, speed, etc.) far from every operator.

Many users, by the way, are impressed by the sales channel that was organized by the Yota mobile operator. Customer reviews say that courier delivery is comfortable.

You can order a SIM-card to any point of the city, home, work.

Coating

How well is the newest operator ready to serve customers in the nuance of the coverage area? It all depends, above all, on the communication technology used. Naturally, Yota-mobile operator provides coverage according to 2G and 3G standards virtually everywhere, if we talk about the towns of the company's presence.

Another thing, if we are talking about the latest developments based on 4G. In this case, the one that the Yota-mobile operator guarantees, the coverage area is distributed, even if we talk about Moscow, not always moderately. At the same time, to satisfy the main needs of using the Internet, the resources that the 3G standard includes are enough.

Given that Iota clients do not need to download huge files, the practical need for speeds of the most Mbps, which gives 3G, may not be high.

Marketing

Actually, the reviews that characterize the market prospects of the newest provider of cellular services can be discussed separately. There is a worldview that Iota, in particular, is not completely effective in the nuance of engaging sales channels.

As we have already said, the distribution of SIM-cards is carried out by ordering through the website and delivery by courier or with the introduction of a point of issue. It's not the best the best way, who chose Yota-mobile operator, the reviews of employees of some analytical agencies are sustained in this tone. The fact is that in order to conquer a significant share of the market, a company needs to capture a motivated group of customers of 10 million people, this requires the largest distribution channels, such as, for example, retail brand networks.

Sales innovation

There are also those who believe that Iota's selected resources for distributing SIM cards are, in fact, revolutionary in their own way.

The fact is that when conventional channels are involved, in particular, networks of retail brands, the cost of recruiting a client is about rubles, and this is usually a minimum. If you use courier services, then the indicator drops by about half. Another thing is that the dynamics of distribution in this case is lower. But it is entirely possible to imagine that Iota will use innovative methods of distribution only at the very beginning of the business, if necessary, using the usual, albeit the most expensive channels.

Will the internet be unlimited?

There is a worldview that over time, the Yota company, which announces its readiness to provide services for accessing the Internet in a completely unlimited format, will move to a model in which, perhaps, restrictions will be provided.

At the moment, this mobile operator, due to a rather small number of users (if associated with the number of clients of the same Megafon and the rest of the Big Three companies), can provide unlimited online access without any aspects (except for restrictions on downloading “torrents”). ”).

There are experts who believe that there are no objective prerequisites for this. At least for the reason that the average Russian mobile Internet user downloads files and data for about GB per month.

The user doesn't need much.

This amount is generally guaranteed in the "standard" tariff plans of other mobile operators, but within the framework of prepaid traffic and for the same rubles per month.

Perhaps, experts believe that, firstly, Iota has no particular reason to expect that in the sector where the company will provide services, the average monthly amount of traffic will increase significantly relative to GB (especially given the restrictions on “torrents” and huge files). size), and secondly, technology is still developing. And therefore, the possible overload on the server may not be so critical as to deviate from the policy of providing unlimited access to the Internet.

Market segments

Above, we said that Iota may be focusing on Premium-level customers.

That is, those who may be willing to overpay for additional communication services, subject to the use of an unlimited Internet. At the same time, there is an editorial that the range of clients of the newest operator will also be replenished by those who are used to average-priced tariffs. This can be facilitated, for example, by Yota's successful roaming policy.

All calls between clients of this operator are currently free throughout Russia. In addition, according to some experts, unlimited SMS for 50 rubles is a completely competitive price even against the background of “standard” tariffs from other operators. SMS has not yet gone out of fashion, despite the fact that online messengers are gaining immense popularity.

True, experts find it difficult to announce, analyzing the prospects for the business model that Yota-mobile operator gives, when exactly the company will master the newest motivated customer groups.

Yota - Megafon's rival?

Can Iota be considered a direct rival of MegaFon, despite the fact that it is a subsidiary of one of the leading Russian operators? Experts believe that this is not so. There are quite constructive versions on this score. According to one of them, MegaFon, in principle, is not interested in the success of the latest business implemented by Iota.

The mobile operator (reviews of some analysts, at least, contain such assumptions) did not appear on the market in order to select some of the clients of the holding, of which it is an integral part. Most likely, experts believe, this is due to the desire of the management of the innovative company to get used to the fundamentally new niches for the Russian cellular market.

There is an editorial that Iota was obliged to develop extraordinary distribution channels for SIM cards to a certain extent because Megafon did not provide the company with a resource in the form of its dealer network.

Yota and retail chains

There is also an outlook that the cellular operator can use this opportunity in the future.

But for now, as testified by the reviews and reviews left by professionals regarding the activities carried out by the Yota-mobile operator, the company is trying to negotiate with dealers of the level of Euroset and Svyaznoy. Therefore, even if the holding does not give the green light to the involvement of the dealer network, Iota will have a spare resource. Although the resource owned by the Yota mobile operator allows you to connect fairly quickly, it is not at all necessary for a potential client to find other options, such as going to a retail brand's office.