Zhorik Revazov latest releases. Zhorik Revazov aka TheWikihow - a successful model for making money on youtube

The genre of amateur car reviews has conquered the vastness of the Russian-speaking Internet. One of its brightest representatives is Zhorik Revazov. The biography and history of his success are of interest to everyone who is not indifferent to cars.

Car video blogging in RuNet

Video blogging is a kind of broadcasting on the Internet, when the user is essentially "his own director." It is a tape of videos structured in reverse chronological order. Although technologically the ability to shoot video yourself appeared relatively long ago, only now, thanks to the enormous reduction in the cost of video recording equipment and the spread of broadband Internet connections, each person can make himself known to the whole world.

Among the most famous automotive video bloggers of the Russian-speaking segment of the Internet:

• Anton Vorotnikov - tries to make his reviews, first of all, informative and visual. The "beautiful picture" is not given much attention. Issues with premium brands are not uncommon;
• Sergey Stillavin and Rustam Vakhidov - run a channel called "Big Test Drive". Professional journalists themselves, Sergey and Rustam, do everything to make the content of high quality and interesting. However, their program often suffers from excessive subjectivity of the presenters;
• Zhorik Revazov is a columnist from the North Caucasus who conquered Runet in just a year and a half of broadcasting thanks to a very unusual show format.

History of success

Zhorik Revazov (real name Georgy Borisovich Revazov) was born in 1984 in the northern suburbs of the capital of North Ossetia, Vladikavkaz. Father, Boris Revazov, director of Rosset OJSC. George is the only son in the family.

He did not serve on conscription (there were rumors that allegedly his father had to pay a considerable bribe for that time). He entered the North Caucasian Mining and Metallurgical Institute, but did not finish his studies.

Zhorik Revazov recorded his first auto review in 2011. He called the project TheWikihow, which he translated into Russian as “learn how”: an obvious mistranslation of the word wiki, which actually should be translated as “fast, smart”. He began to work in tandem with the cameraman Zhan Narimanovich Kasparov, who put a lot of effort into making the reviews conquer the Runet.

Initially, Zhorik did reviews of mainly domestic cars, as focused on ordinary people. Subsequently, he began to pay attention to foreign cars.

The Wikihow project has two channels:

• Tuning-Time - a review of cars modified to the state of a racing car;
• AntiTestDrive - uncensored car reviews (there is a limit of 18+).

The number of views of his blog reaches one hundred thousand per day. Given the attendance data, the video blog could not help but become a source of serious income for Zhorik. Related products also bring money (T-shirts, caps, stickers, etc.)

The manner of presenting the material

Zhorik makes his videos in a deliberately simple manner, trying to pass for "his own" and blur the line between the journalist and the viewer. This makes it easier to get feedback from subscribers of the video channel.

There is a lot of obscene language in the vocabulary, screwed in place and out of place, which, however, is to the liking of the specific audience of the channel. The style of presentation is expressive and emotional, with a characteristic North Caucasian flavor. At the forefront, Revazov erects his own opinion about the car, not stinting on pretentious expressions.

Not uncommon digressions in the form of conversations "for life": non-fictional stories from Zhorik's own life experience, to one degree or another related to cars. For example, a story about how a man traded his "iron horse" for ice cream or how one guy threw away his entire salary.

This style finds both devoted supporters and ardent haters. However, his releases definitely do not leave indifferent.

The obvious disadvantages include the low quality of sound and editing.

Where does Zhorik Revazov live?

Unlike many popular video bloggers who moved to Moscow on the wave of popularity (as, for example, EeOneGuy did), Zhorik Revazov did not leave his small homeland.

The village of Mikhailovskoye, where he now lives, is a tiny (population of only about ten thousand people) northern satellite of Vladikavkaz. Zhorik lives a stone's throw from his parents' house.

Despite the fact that Zhorik actually lives in the wilderness, the possibilities of the Internet give him the opportunity to do what he loves wherever his soul desires.

Thanks to his work, he traveled literally all over Russia. In particular, he visited the following cities:

• Moscow;
• St. Petersburg;
• Ryazan;
• Stavropol;
• Orenburg.

What car does Zhorik Revazov have?

Zhorik positions himself as a simple guy who is unlikely to ever be lucky enough to buy an expensive foreign car. That's why for a long time he was the owner of cars manufactured by the Volga Automobile Plant, although he was not wildly delighted with their quality.

The following cars passed through the hands of Zhorik Revazov:

1. Coupe VAZ 2112, which was seriously modified (power increased by 5 times). In 2015, Zhorik gave it to a guy suffering from cerebral palsy;
2. VAZ 2113 (nicknamed "Silva");
3. Vaz 21123 ("Chernysh");
4. VAZ-2101 "penny";
5. VAZ-2114 ("Sleeper");
6. VAZ-1111 "Oka";
7. BMW E34 (nicknamed "Wolf") in a two-door version, which he bought from his hands in the summer of 2014. After buying Zhorik turbocharged car engine;
8. Lada Vesta white. Bought in 2015 in a complete set for 609 thousand rubles. He also intended to modify it, but subsequently sold it;
9. BMW E335i coupe;
10. Mercedes-Benz W220, bought for 180 thousand rubles;

Each purchase is accompanied by detailed coverage in the video blog and on the personal page of VKontakte. And from the purchase of "Lada Vesta" Zhorik staged a whole performance.

Where is Zhorik Revazov now?

At the beginning of 2015, Zhorik announced that from now on all videos under the heading "Antitestdrive" will be available on a subscription model: 33 rubles for access to content. This practice is quite popular in the West, where it has already proven its effectiveness. The YouTube service even has a whole subsection of YouTube Red, where exclusive content is provided for a fee.

However, the Russian-speaking audience took the innovation with hostility. A hail of criticism rained down on Zhorik, the popularity of the channel began to fall sharply. As a result, he was forced to reduce the fee for his video to 11 rubles, but even this step did not find anything but criticism.

Currently, Zhorik continues to develop his channel JoRick Revazov. In June 2016, he announced the launch of a new show "Auto-Challenge", in which the audience will send him any challenges regarding his new car, the Daewoo Matiz (purchased to replace the Mercedes-Benz W220). Examples of challenges are to accelerate this car to 100 km / h in 5 seconds, drive 10 km on sunflower oil instead of gasoline, etc. The show promises to be interesting, but we'll see if the implementation will be as interesting as his idea.

If you try to name people who made themselves, one of them will be a man named Zhorik Revazov. His biography is an example to follow for a huge number of people. A native of a small Caucasian village, who made a name for himself on car reviews, will definitely go down in the history of the Runet.

Video about Zhorik's new show

In this video, Zhora Revazov himself will tell a little about himself and how exactly he plans to hold a new show called "Auto-Challenge":

Zhorik Revazov aka TheWikihow - successful model earn money on youtube

Hi all! This post will be slightly unusual, but it will once again show one interesting fact- that if you shout the loudest 100 times in a row that you are successful and the best, sooner or later the rest will also believe in it. Today we will take a closer look at the channel of Zhorik Revazov, known under the nickname “TheWikihow” and positioning himself as the best car reviewer in Runet.

So that you immediately understand what is at stake - I will give a link to this channel:

http://www.youtube.com/user/TheWikiHowVlog

In fact, there were originally 2 of them, since the second was the main one, but by coincidence it became secondary. Here is a link to it -

http://www.youtube.com/user/TheWikihow

But first things first.

Like many car enthusiasts in my free time, I like to watch car reviews, test drives, etc., but since one of my main activities is making money online, everywhere I already see a catch and a hidden desire to make money on us. It's like paranoia :)

From the very first issues, it became clear to me that the main goal of the author was to receive money, and for her sake he was ready to adapt to the public mood in Russia.

Business model concept.

1. Zhorik Revazov positions himself as a seasoned TAZovoda. It is enough to look out the window of your yard (unless, of course, you live on Rublyovka) to understand that the VAZ is the most common car in Russia, and whatever one may say, the majority of the population drives our death capsules, therefore the target audience is huge.

2. We figured out the target audience. Now it is necessary to catch the "public sentiment". For the most part, everyone who rides TAZs can be divided into several categories:

• Hopelessness. A person understands that he cannot earn money for a foreign car and therefore drives on the products of the Volga Automobile Plant. He has long resigned himself to the idea that he will not have another car except for the 7-ki and he loves her in his own way. He treats foreign cars with envy, but quite adequately.
• People with TASophilia syndrome. They are ready to prove with foam at the mouth that the VAZ is a great car, that with straight arms it can really be turned into a sports car. But again, these “people” do not understand that when tuning a VAZ, only a nameplate and a body remain in the car from the original car. Especially for this category of people, videos are produced with an overview of the “charged” priors and 14s.
• And of course, those who moved to a foreign car and from whom now you can only hear the phrase: “Taz is shit. I will never sit on it."
• Later, when all the TAZs were filmed, like the drom.ru portal in the past, TheWikihow changed the concept and began to do reviews of foreign cars.

3. Personality. Although Zhorik Revazov can be classified as an “actor who does not have an Oscar”, but compared to other reviewers, he is distinguished by charisma and a pronounced work “for the brand”. Again, it's all about the details. First it's a hat, second a large number of mata, and thirdly, it’s some kind of acting game, and it’s much more interesting to look at a dynamic picture than at a banal review of a car in the “interior, exterior” style.

4. Viral content. Remember how many likes and reposts the article “TOP - so TOP ...” got, here the story is similar. The ability to crap is also a kind of talent. You didn’t think about how many artists tried to swear from the stage, but for some reason everyone only heard Sergey Shnurov and the Leningrad group. Here is a similar principle. It is enough to read the review of the car on the Lurkomorye + add a little of your own and make a high-quality video, and then everything will go like a snowball. Again, “stuffing” into social networks will work well. And so it happened with Zhorik Revazov. His first anti-test drives with the help of hired people on advego or WMMAIL were literally in every VK group and classmates and it turned out to be a habreffect ...

5. Professionalism. From the first issues, Zhorik positions himself as a professional, although he often makes mistakes in details or simply says what he read on the forums, but does not understand in principle. But since most motorists are repaired in services, and they only change the water in the washer barrel on their own, they take everything at face value, especially if they are told about this by the “best reviewer of the Runet” - then it means it is. For clarity, watch this video -

6. Srach in the comments. Who doesn't like to defend their point of view on the Internet? This is where the competent presentation of the material comes in. What could be easier to pit a fan of right-hand drive Japanese cars with haters of “proules” or say the magic phrase “Tazy are knocking down” - after which the Internet battle starts everywhere :).

7. Cheat. Nowhere without her. What a popular channel without hundreds of thousands of subscribers, tens of thousands of likes and millions of views.

8. Stories from life. Separately, it is worth mentioning the so-called “life stories”. I will ask a question for those who have never watched his channel. Do you believe that a person without money in his pocket will throw away his salary? Or what will trade the car for ice cream? I don’t presume to say, but I have to remove the noodles from the ears quite often ...

What do we end up with. The main character is LKN, riding a TAZ, always crying that our cars are shit and that we don’t have money, but at the same time, he is distinguished by his cunning mind and ingenuity and understands that you can put together an audience and earn money.

That's all. Willy-nilly, a typical Russian is imbued with confidence in him. They say that in front of him is the same as he is - an ordinary guy, that he has a 12-shka car, and not a Maserati, and that he openly and simply expresses their thoughts on the video. That's all… Ideal Model leading for Russia. Plus, no “cool” video processing, etc. The main motto is “Be simple and people will reach out to you”.

Well, now the most interesting. Earning money. The main profit comes from YouTube affiliate program. Those. all those ads that you see while watching a video are youtube software. For good earnings millions of views are needed, but since the content is viral, they are typed very quickly + cheating most likely took place, at least in the early videos.

The second point is “pressure on sympathizers” and a change of opinion. Who follows the channel knows that at first Zhorik told everyone that he was not going to tune his VAZ 2112 and that he did not accept handouts from the outside, but then a whole series of videos came out where he “cried” that he was thrown with the payment of money and that there was nothing to shoot a video on, as a result, quite a lot of offers came to chip in and a good moment turned up. Suddenly, a PR manager Ruslan appeared, who began selling stickers on AUTO for 300 rubles apiece, but of course the money goes to a good cause - previously unplanned tuning of the car ...

According to Zhorik himself, in the fall, when a large amount of advertising for winter tires was spinning, earnings on his channel were about 100,000 rubles, plus we add the sale of stickers to this, well, in the future, I think other symbols will be used - mugs, caps, t-shirts, etc. . And of course, direct advertising. Given the formed audience for 1 commercial, you can safely ask from $ 1k.

I'm not saying that it's all that simple. Finding an operator, a car, negotiating with the owner, shooting and editing a video - all this also costs money, time and effort. But, you see, in such a short period of time, reaching an income of over 100k rubles is very good, plus in the future the situation will become 100% better.

So if you are creative, maybe you should consider creating your own channel and promoting it.

Have a nice day, everyone!

Today we will talk about who Zhorik Revazov is, what he is known for on VKontakte, and why he has so many subscribers in the most popular Russian-language social network. But we will not only tell you who he is, but also give a link to his real page, which is searched for by so many people all over the Internet.

Why is this person popular?

Zhorik in the social network

Young and advanced Zhorik, just like you and me, of course, is registered on the VKontakte social network. And as we have already said, it enjoys quite good popularity. “Where can we find his page?”, the curious reader will ask. Link to the page is attached!

Real Zhorik Revazov - https://vk.com/id1456214

Now that you have a link to the real Zhorik, you can become a subscriber to his page and always be aware of the latest news on YouTube. Of course, he is unlikely to transfer you to friends, since he has them on this moment maximum allowable amount. However, Zhorik's wall for commenting on his posts is open to everyone, so you can leave your comment or even a question, hoping to get an answer.

Community VKontakte

Here in this community: https://vk.com/official_public_thewikihow

You can find fans of Zhorik Revazov's work, who communicate on a variety of topics. Although Zhorik himself is not among the admins, which is strange, nevertheless, this is the largest VKontakte group that is dedicated to him. There is even an album in which people upload photos of their "iron horses" with the show's branded stickers.

So, friends, now you not only know that the real Zhorik Revazov is personally registered in Contact, but you also know how to find him, his official community, and also where his channel with many videos is located on YouTube.

By the way, many fans of Zhorik complain that he has practically ceased to conduct an anti test drive column. And indeed, it was thanks to such non-standard car reviews that Zhorik became popular. If he does not release anti test drives, I'm afraid his popularity will decrease. So, we wish Zhorik to listen to the opinion of his fans.