Connect the service to Sberbank business online. Connect the service to Sberbank business online Beeline for wholesale trade

Our material will help you work more efficiently with the “sales funnel”, increase the number of clients and sales volume, and as a result, the company’s profit.

Step 1. Understanding definitions and terms

Selling is a process that consists of several stages: capturing the client’s attention, arousing interest, the desire to buy a product, and the actual purchase action. The goal of any entrepreneur is to get attention more customers were transformed into real transactions.

Sales funnel conversion is an indicator of the effectiveness of each sales stage (it is calculated at each stage - and ultimately cumulatively, as the ratio of potential customers to those who actually move on to the next stage). This mathematical model, which allows you to understand at what stages/stages customers drop out, and also makes it possible to eliminate these “gaps” and not allow customers to “leak away” in the future.

Step 2. Working with the proposal

Once you understand the metrics you have to work with, develop a unique selling proposition (USP) for your product. USP is a certain formulated set of characteristics inherent specifically to your product/service. Moreover, the USP should not be abstract like “the best”, “the cheapest”, it should bring to your client a certain consumer value that is really important for the buyer.

The USP should be clear, specific, with numbers showing how much and what your client will benefit/receive by purchasing your product.

For example:

• breakfast to go - 25% cheaper;
• delivery of hot lunch within 30 minutes within the Central Administrative District;
• If you wait for a taxi longer than 5 minutes, we get a 10% discount.

Step 3. Make cold calls

Cold contacts is a sales term that delineates the widest possible range of potential clients. In the case of a banner, this is everyone who saw it. In the case of calls based on yellow pages listings, this is everyone who picks up the phone. And so on.

Step 5. Convince you to buy

Persuading someone to buy, in other words, is called “working with objections” - these are answers to all possible questions and doubts the buyer has regarding the purchase. The salesperson should be prepared to comment on all of them, emphasizing the valuable features of the product.

Step 6. Making a deal

Concluding a deal - the purchase itself, in fact, is not the final stage, although it would seem that this is success!

Step 7. Analyze the results

You shouldn't always focus only on the number of sales; sometimes quality becomes more important. What is more interesting - to sell 10 products with a margin of 1,000 rubles or one product with a margin of 100,000 rubles?

You need to make a selection of what is more profitable to sell. If you are located in Ust-Ilimsk and produce really excellent fishing rods of your own design, then the probability large quantity Sales in my hometown are extremely low. Enter new markets. Thanks to the Internet, you can sell your product throughout the Russian Federation and not limit yourself. Make an online store, create a page in in social networks. Recently, they have integrated the ability to create a catalog with prices, configurations and descriptions. The client’s procedure is very simple: see the picture, read the description, agree to the price, click “buy” and complete the delivery documents. And this is on such a fashionable service as Instagram. Send your product to more affluent regions - Moscow, St. Petersburg, Kazan, where the level of interest and income is many times higher. In addition, in addition to interest, there is the criterion “I can afford it.” The demand for expensive goods in Ust-Ilimsk will be small.

There are quite a few ways to increase funnel conversion, and they depend on your business model, product, etc. For example, the following tools are suitable for an online store:

• online assistant;
• a convenient visual basket with a proposal to add certain products;
• free delivery and fitting;
• order a call back.

With these tools we can increase the conversion rate of the “order formation – order completion” stage. You can also work with the “cold contacts - arousing interest in the product” stage; for this, the contacts themselves need to be “made” with a more targeted audience. For example, luxury goods should not be advertised in publications that students read, or snacks should not be offered by calling corporations.

Comfortable rooms

Number 8800 from Beeline will allow you to comfortably expand your presence in the regional market, and Direct City Number will mobile numbers will give respectability to a small company.

An important rule is to be available to potential and actual clients through all channels convenient for them. If your client is exclusively online, you can only be there, but, as a rule, omnichannel works much better - a model when you are available everywhere and can continue to place an order, starting online and finishing by phone. Moreover, for modern company, whether her field of activity is commodity trading or consulting, it is better to have a direct multi-channel number for all cities where there are potential clients.

Step 10. Increasing sales using bots and messengers

Regardless of the business model, today not only online assistants, but also various bots in instant messengers (Facebook, Telegram, etc.) can increase sales. They can answer customer questions (increasing the conversion rate of the “persuasion” stage), help create an order, and much more. Besides, making a bot in messenger is not that difficult. Step by step instructions you can find, for example, .

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Who uses the company's services

Beeline is a Russian mobile enterprise serving individuals, legal entities. For each category, a tariff line has been developed, depending on the intensity of communication use (telephone, Internet), customer needs and expectations. The company does not stand still, constantly developing and offering new offers, providing promotions, bonuses, and loyalty programs.

Beeline corporate tariffs were liked by local and all-Russian people:

• Financial institutions: banks, consumer cooperatives, insurance companies;
• Travel agencies;
• Hotels, hotels;
• Transport and logistics enterprises;
• Car showrooms, repair shops;
• Stores, bases engaged in large wholesale retail trade;
• Construction and real estate companies;
• Medical institutions, beauty salons, healthy lifestyle centers, sports complexes, halls.

Attractiveness of operator tariff plans

Beeline tariffs for business are inexpensive, High Quality, at attractive, flexible prices with additional benefits, bonuses mobile connection and fast, modern Internet. Consultants quickly and efficiently resolve issues and problems with clients, customers, partners, and present themselves as companies working in the interests of the consumer.

“Everything for Business” tariff line of four offers: features, conditions, advantages

Individuals - Beeline subscribers communicate with each other for free, call, send MMS/SMS to corporate phone numbers to all corners of the region and country. These conditions apply to subscribers of other operators. Free internet package available. Offers vary in price, number of minutes for calls, SMS, MMS, and the amount of Internet traffic. Offer users high price V unlimited quantity use the fourth generation high-speed network.

1. Beeline for business for 250 rubles subscription fee(formerly “bronze”) – six hundred minutes of calls, six hundred SMS, five gigabytes of Internet for mobile phones;
2. Beeline for business for 450 rubles (“silver”) – nine hundred minutes for communication, nine hundred SMS, eight gigabytes of Internet connection;
3. Beeline business for 900 rubles (“gold”) – one and a half thousand minutes of calls to numbers of any operators in Russia, one and a half thousand messages, fifteen GB of Internet traffic;
4. Beeline business tariff for 1500 rubles. (“platinum”) – five thousand minutes, three thousand SMS messages, Internet traffic – twenty gigabytes.

Which additional features does the Beeline operator offer to business subscribers?

1. Free line number 8-800 (the combination of numbers is simple and easy to remember) for landlines and cell phones. The service is available throughout the territory Russian Federation. What opportunities does it provide? Conducting marketing research, promotions, campaigns; Receiving calls around the clock via a multi-channel line; organization of customer and consumer support services; accepting orders in online stores; taxi dispatch services, provision of household and repair services. Find out about the conditions for connecting a number in communication shops, on the operator’s official website;
2. Cloud storage – stores call recordings, mail messages, documents;
3. A task manager is an assistant program that distributes instructions to subordinates on behalf of the manager, monitoring the timeliness and quality of execution of tasks. It records time, tracks the progress of work, collects and stores employee personal data, organizes internal correspondence, and sends a copy of messages by email;
4. Participating in the Business Operator Program? Each of your employees is given a free Internet SIM card for gadgets;
5. A call widget service that allows managers to contact a client/customer within a few seconds;
6. Simple, convenient, prompt communication between employees in the messenger.

Important: how to connect

• In the company office, salons cellular communication by purchasing the appropriate SIM card;
• By dialing the phone number indicated on the card packaging;
• By going to " Personal Area» on the official website (you can use the mobile application).

VimpelCom company, operating under the brand "Beeline", supported by "1C-Rarus" completed the implementation of a distribution network management system based on "1C: Trade Management 8". The new system has been deployed at 3,500 workplaces in 1,500 showrooms of the mono-brand sales network. Ensured prompt exchange of information between back and front offices. Accurate accounting of goods was organized at the central warehouse and at points of sale, control over the movement of goods was strengthened, and work with defective equipment and replacement stock was simplified. The time required to register trade transactions was reduced by 30%, and customer service was accelerated. The operation of online services for managing SIM cards, connecting and paying for services has been optimized. To process an order from an online store in accounting system it only takes 1 minute. The efficiency of the marketing service has increased: it now takes only a few days to centrally launch loyalty programs throughout the network. All this helps Beeline increase the attractiveness of the brand for customers and maintain its leading position in the market. Russian market telecommunications.

Beeline has been a leader among Russian companies for 25 years mobile operators, providing cellular communications, Internet and digital services. Constant technological development and improvement of service makes the Beeline brand attractive to 58.3 million subscribers in Russia.

For the effective operation of Beeline's own stores, it is necessary to register thousands of trade transactions daily, monitor and adjust the work of employees at points of sale, warehouses, purchasing departments and logistics services. It is required to quickly consolidate data on all trading operations and financial results of stores in the central office, accurately forecast sales and rationally manage the logistics of product distribution even in the most remote regions of the country.

Previously the company used Information system, which did not allow for the rapid collection and analysis of data on the work of remote units. This made it difficult to plan and control the operation of sales points. A lot of time was spent on launching marketing campaigns. To increase the speed and quality of customer service, sales offices needed an information system that would allow “in one window” to take into account and control all key processes - retail operations, connection of services, promotions and discounts for customers. It was necessary to establish operational accounting of target stocks of the central warehouse and point-of-sale warehouses, improve planning of purchase volumes taking into account the demand for goods, organize competent and controlled distribution of goods throughout the network, avoiding overstocking in some stores and shortages in others.

The solution "1C: Trade Management 8" was chosen as the basis for creating a new system. The implementation partner was the company 1C-Rarus.

In 7 months, jointly by the project teams of Beeline and 1C-Rarus, the system was deployed at 3,500 workplaces in 1,500 stores of the network. Integration with the billing system and WMS system of the 3PL operator was completed, customer service functionality was implemented - managing the client base, tariffs and services, issuing invoices and accepting payments. It is possible to scale up to 4000 users; registering a new store in 1C takes no more than 5 minutes.

Dmitry Larionov, head of the distribution systems development department of VimpelCom PJSC, explains: “An agile approach was used to implement the project. Collaboration between the customer and the contractor on one site, close interaction between several expert groups - business analysts, developers and testers - all this made it possible to solve emerging problems “on the spot”. As a result, we met the planned deadlines."

Key results of the project:

• A unified standard of customer service has been introduced in sales offices. A single window for all retail transactions has reduced the time spent on routine operations: processing sales, accepting payments and managing services. For example, registering new subscribers takes only 3 minutes, and replenishing a client’s balance takes 15 seconds. An intuitive interface facilitates quick learning and onboarding of new employees.
• Organized operational control of product distribution. Planning of purchases and controlled distribution of goods throughout the network allows us to provide 1,500 stores with a sufficient number of phones, tablets and accessories. Integration with the 3PL operator’s WMS system helped optimize logistics management. Information about all movements of goods is processed in 1C: Trade Management online, warehouse space is used rationally, and the accuracy and speed of shipments has increased.
• Automated warehouse accounting. Serial recording of equipment using IMEI numbers has been organized, inventory has been accelerated, and the indicator of product sufficiency has increased. The store manager can now quickly check the availability of goods and, if necessary, offer the client interchangeable equipment, which helps prevent the buyer from leaving for competitors. Instant receipt of data on product balances in each sales office allows the client to quickly determine the point of delivery of the order when making a purchase through the online store.
• Work with defective devices has been structured. The ability to promptly accept customer equipment for repair has been provided, which was not the case before: now the program stores detailed information about each device, registers the issuance of replacement goods, and uses a classification of used devices. Control over the movement of defective equipment is organized: all intra-warehouse movements, reception and return from service center. The processes of categorization and markdown of defects have been introduced.
• The implementation of loyalty programs has been simplified. Time for a centralized launch of promotions throughout the network in new system reduced from a week to several days. Implemented complex promotional mechanisms with automatic connection necessary services. There are discounts and bonuses and attractive package offers for buyers. Each sales office can conduct its own marketing activities. An active marketing policy strengthens relationships with existing clients and attracts new ones.
• The operation of online services and the online store has been optimized. The strengthening of partnerships with clients was also influenced by the transfer of services online: SIM card management, connection and payment for services. Processing orders in the online store now takes about one minute - many times faster than before. For the convenience of customers, the ability to reserve goods at the nearest sales showroom has been implemented.
• The preparation of documents on the operation of the network has accelerated. The activities of each sales office are monitored in real time, collecting primary documentation throughout the network takes 3 minutes, and consolidating reports on product distribution and financial transactions takes 15 minutes. Rapid preparation of accurate management reporting helps in forecasting and setting feasible sales plans.

Reducing manual operations has reduced the load on sales offices, accounting and logistics services. As a result, staff labor costs for servicing customers, registering transactions and preparing reports decreased by a third.

Dmitry Larionov notes: “Automation of the Beeline monobrand is a unique project on the 1C:Enterprise 8 platform. In an extensive network of 1,500 offices, we managed to obtain business data “here and now.” We do not duplicate information, we do not invent ways to deliver information from stores to the central office - "1C: Trade Management 8" handles this independently. Collecting data for management reporting takes less than 15 minutes - a colossal result for a retailer of such a large scale. I can safely say that the resulting effect is the highest positive result for a business of this scale."

Alexander Zarzhetsky, head of the automation department for non-food retail enterprises at 1C-Rarus, adds: “The success of Beeline and 1C-Rarus was recognized by IT experts. In May 2017, Beeline became the winner of the 1C: Project of the Year competition in the category “Best Geographically Distributed Project.” The unique experience gained will be used in more one joint project for the Beeline franchisee network, the implementation of which is planned in the near future."

PJSC "VimpelCom" (brand "Beeline") is part of the VEON Ltd group of companies. VEON Ltd. (VEON Ltd. is listed on NASDAQ and Euronext Amsterdam) is a global communications provider with a vision to be the leader in personal Internet services for the more than 235 million customers it serves across this moment, and for many more in the coming years.

"1C-Rarus"- a joint venture between 1C and Rarus, created in 1994. Today 1C-Rarus is a holding company whose branches operate in 17 cities in Russia and abroad.
Over 23 years of work in the market, more than 150,000 enterprises in Russia and the CIS countries, as well as divisions of the world's largest companies, have become 1C-Rarus clients. 1C-Rarus specialists have developed over 90 standard solutions for 17 business sectors.
"1C-Rarus" is a leading partner of the company "1C", Certified Partner of Microsoft, Google, Gold Partner of Beeline and 1C-Bitrix, member of the Association of Non-Profit Partnership of Suppliers Software Products(NP PPP).

As a rule, Beeline tariff plans are transparent, simple and up-to-date. The popular mobile operator regularly updates its collection: some offers become obsolete over time and become history, while others, naturally the most popular, remain available to subscribers. Today, the most popular Beeline tariffs are “Business 1300”, “Business 1000” + “Business 600”, “Convenient”, etc.

Unlimited Beeline tariffs in Russia: convenient, practical, economical!

Unlimited tariff plans today are offered by the vast majority of mobile operators and mobile Internet providers. This is not surprising, because for an ordinary subscriber who regularly uses wireless telephony, it is much more convenient, cheaper and easier to pay with a communication service provider using the prepaid method. Even taking into account the fact that Beeline postpaid tariffs are designed very competently and are focused on the benefit of subscribers, per-second billing (especially in the case of active telephone communication and intensive use of Internet devices) is not always the optimal choice. While unlimited tariffs Beeline with a fixed fee, providing its owners with unlimited freedom of mobile communication, looks more than attractive compared to its postpaid counterparts.

The leader in its field is the Beeline tariff “Business 600”, as well as its VIP version “Business 1300”. Moreover, both service packages were created for subscribers making calls primarily within the Russian Federation. The more expensive premium tariff plan differs only in the number of included minutes of outgoing calls to phones of other operators. In addition, tariffs from Beeline include free high-speed access to Mobile Internet via 3G/GPRS/EDGE. Any incoming calls are, of course, free!

No less in demand tariff plan“Business 1000”, which offers its users all the advantages unlimited communication across Russia.

When choosing a Beeline tariff, do not forget to look at our exclusive collection of gold numbers; perhaps one of the beautiful and rare combinations will suit your taste!