home > Internet > Proper optimization of behavioral factors in Rookee. How does optimization of behavioral factors work in the Rookee service?

Proper optimization of behavioral factors in Rookee. How does optimization of behavioral factors work in the Rookee service?

Hello, dear readers of the blog site. What are behavioral factors (BP)? The term has recently been used everywhere and its concept has become somewhat blurred. Essentially, these factors allow search engines to assess the attitude of visitors to the site, i.e. use “public opinion” in ranking. If we talk about ways to measure this very opinion, there are only two of them:

Spy on the user in order to measure the CTR for sites for different search queries, and see which of them will be clicked last and will not return to the search results (the so-called LastClick), having found a completely comprehensive answer on the pages of this site.
Spy on the user directly on the site. The measurement of “public opinion” in this case occurs according to indirect parameters: “”, “Repeated visits”.

There is an opinion that the first group of indicators (removed in the search results) is more important. But from the point of view of common sense, priority should still be given to indirect parameters measured directly on the site. Otherwise, search engines will be one of the last to know about the emergence of new sites that are extremely interesting to users, because their visibility in search engines is zero, which means that neither CTR nor LastClick can be calculated for them. But by analyzing the internal metrics of “public opinion”, search engines can very quickly draw a conclusion about the importance of a given resource for users.

Therefore, by optimizing user behavior on your site, you improve how search engines view it. I would like to draw your attention to the fact that (every site owner should strive for this), and do not cheat. You can only boost it in a natural way, for example, by publishing “stunning” posts on your blog that will bring both traffic and improve behavioral ones. Is this a scam? Yes, after all, you were pursuing a selfish goal. Will she be punished for it? No, they would rather be praised. But today we will talk a little about a different method.

What is the essence of the PF optimization method without cheating?

Increasing user behavior on a website in any way other than natural (improving usability, navigation, adding interesting materials or services) is always a somewhat risky undertaking. Search engines, having at their disposal a picture of the entire Internet, can very easily notice deviations in the behavior of your users from the behavior of those who visit other sites on your topic. Will they be punished or not? Don't know.

However, there is a way to optimize user behavior on the site that is different from cheating, and at the same time does not require expensive investments in improving usability (although one does not interfere with the other). It allows increase the “average temperature” in the hospital. Look, the search traffic to your site is generated from visitors who clicked on . Do you understand their differences at least in general terms? If not, then follow the link provided.

So, you probably understand that the worst behavioral characteristics will be shown by users who came to you with HF requests, because they themselves did not really know what they wanted to see in response to their request (for example, “TV”). Those who came through a search query will have, on average, more interest in your site and higher behavioral rates. But, a priori, the nicest visitors are those who entered low frequency (expanded) or ultra low frequency queries into the search.

Do you see what I'm getting at? Behavioral improvement, in essence, is attracting (and not cheating) users to the site who really want to read your articles or want to surf it, but will not be “decoys”. It is clear that there will be many such interested users throughout the Internet, but how to find them and direct them in the right direction? Here's the question.

The general opinion of search engines about your site is made up of a combination of all parameters, including average indicators of user behavior on the site. If all your search traffic consists of high and low frequencies, then there will be many “bounces” (departures immediately after entering), and the average time and number of pages viewed will be, on the contrary, small. What to do? Well, that's right, requests. By the way, according to statistics, eighty percent of search engine visitors enter queries from the long tail.

The long tail of low-frequency queries (completeness) is generally a remarkable thing from all sides (read about its significance in articles about and about that). Low-frequency requests, present in large quantities, improve the overall picture of user behavior on your site and on top of that, they are much more convertible (selling) than HF or MF. But there is one thing that ruins all the good intentions of site owners - collecting a long tail is quite difficult from a technical standpoint.

Here we come, as they say, to today’s post. A hero appears on the scene who will resolve the situation described above in favor of the site owner, without particularly puzzling him with anything, except perhaps by spending some additional amount of money. But for the owner of a commercial website, spending money on promotion and attracting the target audience is a normal working moment. The main thing here is that the investment is not in vain. Actually, this is exactly what we will try to figure out below.

How does behavioral optimization work in Rookee?

Our hero today is familiar to many of you. These are the same “straight hands” that I mentioned in the title of the article. That is, an automatic website promotion service Rookee, which reads exactly like “hands”. Of course, first of all, “hands” is a link aggregator (purchases permanent and temporary links according to the strategy you choose), but you can activate it in its settings ( optimization behavioral factors ).

True, connecting OPF only makes sense if you have . This is necessary so that Yandex receives timely information about your wonderful and constantly improving behavioral factors (it, of course, can collect something through alternative channels, but this way you guarantee its 100% awareness).

In addition, you should give the Rookee service access to the information collected by Metrica or Analytics. This is necessary for a reason, but for everything to work like a clock. See for yourself.

It is to select the necessary low frequency queries (promising ones), as well as to monitor the situation with the behavior of users clicking on them, that you will need access to your site’s statistics. Low-frequency requests from the long tail, by the way, not all are taken, namely those that:

We are already close to the Top and you can throw them there “in one movement”
They are not very competitive, so as not to complicate the implementation of the first point
Already now they are being followed by users (to your site or to the sites of other users added to the Rookee system) who “behave well”

Those. OPF allows you to promote the most effective queries from the long tail to the Top. Well, like any request from the long tail, they have good conversion properties, which will help increase sales and, in the eyes of search engines, begin to look like a paradise for users (good depth of transitions and a long time on the site). In fact, this is all very similar to traffic promotion.

These are the most selected queries (usually there are several hundred of them) "hands" will begin to advance by placing links from resources on similar topics. The words of selected low-frequency queries will be used as anchors (text of links), which in turn will expand your resource and its visibility in search engine results, which again is “buzz”.

By the way, OPF does not live by links alone. “Hands” are actively used to attract interested users (especially in the first months, when links placed on the necessary low-frequency queries have not yet produced an effect - SEO, as you understand, has some inertia) use RTB (relatively new technology in the online advertising industry, which is a real-time auction of advertisements).

Using statistics services connected to the Rookee system (Metrika or Analytics installed on your website), the OPF module carries out visitors coming through them. Based on this data, the system makes a decision:

About the removal from promotion of unpromising low-frequency queries that, for one reason or another, stubbornly do not make it to the Top. Why bother in vain and waste your budget, especially since the long tail on any topic turns out to be huge and you can always find an alternative.
About removing from promotion low-frequency queries that, after getting to the Top, did not serve to improve the behavioral factors of your site. To do this, they compare the PF (time on site, browsing depth and bounce rate) of users coming from a specific channel or request, and if their behavior is better than the average PF for the site, then these are the same users. If not, then such channels and requests are eliminated.
About collecting and adding a new block of low-frequency queries when the system sees that the desired level of average user behavior on your site has not yet been reached. Optimal behavioral factors are calculated for each site individually based on data on the behavioral indicators of resources on the same topics that are successfully promoted in search engines for similar requests.

By the way, exactly this function is one of key features OPF in the Rookee service: what would take you several working days (or weeks), the service does quickly and regularly. Automation of the process, and that's it.

But the meticulous reader probably already has a question looming in his head: what did the “hands” choose to optimize the PF? For hundreds of requests this will be quite tedious and expensive. I hasten to assure you that the system cares about your peace of mind, so all additional requests are selected based on the content that already exists on your site (for example, subheadings can be used as a source of these additional low frequencies).

If you don’t have a sufficient amount of unique and useful content on your website (and you probably haven’t read my article about that), then you simply don’t need buying links and PF optimization. You'll just waste your money. You can only promote sites, and they are primarily text for search. No texts, no website, no promotion.

What is the cost of the issue and what results should be expected from optimization?

Actually, after we have generally understood the methods used to optimize behavioral factors, it is worth saying a few words about pricing. Price for OPF service directly depends on the number of pages of your site in the index. When new pages are indexed, it will change, but not more often than once every three months, and after agreement with you. Not quite clear? Then let's be a little more detailed.

(optimization of behavioral factors) in Rookee the following are formed:

Based on the competitiveness of your topic and region of promotion. It is clear that depending on the topic, the cost of attracting visitors can vary significantly.
Based on the size (number of pages) of the site. If a site has several pages, then you can’t think of many low-frequency queries for it.
Depending on site traffic. After all, the more visitors you have, the more high-quality traffic you will have to attract so that positive changes in user behavior become noticeable to Yandex against the general background. How many users will it take to improve the behavioral characteristics of your site to the level of competitors in search? Here you need to understand that search engines do not take into account the quantity of traffic, but its quality. Rookee brings exactly those users who will improve the average indicators of time on the site, bounce rates and browsing depth. That is, exactly those indicators that search engines take into account when determining site positions.

By the way, it turns out that optimization of the PF of a young site in “hands” will be quite cheap, because you don’t need to attract so many people to your site “ good users"so that the changes become noticeable to Yandex (through your installed Metrics). Such a small number of users is both easier and cheaper to find. In general, some incentive is obtained for owners of young projects who have Money at first not so much.

In addition, young sites with still a fairly low or almost zero level of traffic, after connecting to the OPF services, will also receive significant increase in attendance(as much as twice as much, judging by the data provided by the Rookee service several months after the launch of this module).

At the same time, traffic increases due to real visitors (who will perform conversion actions), who came either from a search for a low-frequency query from the long tail (non-core semantic core, collected by hand), or those who came from RTB. In general, live visitors (a by-product of Pf optimization) who are highly likely to convert into buyers.

What is noteworthy is that positions in the main semantic core of the site are also growing. Positions on average improve by 20 points in Yandex and 10 points in Google within the first month. And this is very decent.

Let's summarize

Probably, for many it has already become an obvious fact that complex promotion is now in charge, because there is no ranking factor that would pull a site to the Top if it completely fails on all other fronts. Previously, links were such a factor, but now they are just one of many promotion tools. It is necessary and internal optimization engage in (content, navigation, design), and improve behavioral skills, and don’t forget about links. Literally every little thing is important now.

To summarize the previous paragraph, the maximum result is obtained by combining the optimization of behavioral factors with link promotion and text optimization. Regarding PF. It is better to optimize them (by attracting exactly the traffic that shows good behavioral patterns), rather than to inflate them (by clicking on search results, visiting sites by robots or people for certain tasks).

The optimization proposed in Rookee will have a good effect not only on the PF, but also on the overall conversion of the site and its SEO. It comes down to the selection and promotion of promising NPs, attracting targeted traffic from RTB and adjusting the first two components based on the actual results for a specific site, taken from the data collected by Metrica or Analytics. Similar work it is very difficult to do manually, so the automation offered by the service is worth the money you pay for it.

Thanks to the use of RTB, the effect of PF optimization occurs almost immediately, and reaches its maximum after six months, when all links purchased on LF are fully taken into account and these same queries jump to the Top. This effect promises to be long-lasting, because positions in the Top will be supported not only by links, but also by good PF. Plus you get an additional stream of targeted visitors who can. Well, the improvement in positions for all promoted queries (the main core) is also worth mentioning.

Essentially, in OPF, for the lowest possible price, you get a natural improvement in behavioral factors, growth in positions and an increase in targeted traffic. There are no complete analogues of the service; basically, everyone offers just boosting behavioral factors, which cannot give such results. IMHO.

Therefore, I recommend that you familiarize yourself with the system from your own experience. OPF (PF optimization) in the Rookee service and draw your own conclusions. I hope you will share them in the comments.

Good luck to you! See you soon on the pages of the blog site

How can you improve behavioral factors in search results?

Factors that affect CTR are:

Having an interesting title. It must simultaneously attract the reader, encouraging him to go to this page of the site, and at the same time contain keywords. Accordingly, in order to increase behavioral factors on the site, look at the title you have written from the point of view of a simple user. Would YOU like to click on such a link?
Constantly working on snippets, looking for methods to influence their content.
CNC settings. They should highlight keywords that are present in Page URL site. Some experts are confident that this method helps improve behavioral factors by about five percent.

There is an opinion that search engines take into account such user actions as returning back to search engine results after going to a specific resource page. Perhaps, in combination with other indicators, this indicates that a certain site is uninteresting to the visitor. So, some time after constant user returns to search results, this resource will be demoted to the TOP. However, we should not forget that all behavioral factors are taken into account as a whole.

Such actions by a site visitor can be provoked by the fact that this resource is optimized for a specific request, for example, by purchasing links. However, the essence of the required question (request) on the landing page of the resource was not disclosed or was not disclosed sufficiently. It is important that the search query accurately responds to the content on the site page to which it leads the user, that is, it is as targeted as possible. Otherwise, as a result of the PF analysis, such a site at some point will still be kicked out of the TOP of search results due to requests that do not correspond to the content of the site page to which they brought the visitor.

In simple terms: Improving the behavioral factors on your website starts with taking a deep dive into the page. does it match the request? Will the user find what they are looking for?

How do search engines analyze user behavior and what do they pay attention to?

Naturally, search engines Yandex and Google can take from their personal search results all the information they need regarding the behavioral factor of visitors. However, on custom projects their capabilities are somewhat limited. But their search bots successfully cope with this task, so we have no choice but to guess how they manage to do this.

So, how do search engines analyze user behavior on a particular resource?

Metrica counters provided by Yandex have quite extensive and useful functionality. In addition, they are free, which is very pleasing and attractive. I wonder why Yandex is so generous? Perhaps because when installing counters on any site, Yandex has the ability to receive the information it needs to rank this site based on user behavioral factors? Well, the statement is quite justified!

Also, continuing the logical chain of thoughts, we can come to the conclusion that some applications are possible best browsers, like the Bar (Elements) for Mazila from Yandex, the Google panel, Opera and Chrome, as well as the Alexa toolbar can collect data on how visitors who use these applications on sites behave.

There are also various free services(in large quantities), which are represented by attendance counters, and free of charge. But why are they doing this? What benefit will they have if someone installs these counters on their resource? Perhaps a backlink? However, it looks too simple, so there is probably more to it. It's no secret that if one Internet player has what another needs, then they will definitely find a common language. So let's move on...

There is a hypothesis that for a fee, liveinternet (LI) counters leak data on resource traffic to Yandex Rambler Top 100. If we take into account that Rambler currently uses the Yandex engine for search, then we can quite assume that they closely cooperate in the field of accounting behavioral factors of users when ranking. How to improve behavioral factors on the site? Delete all counters! Joke.

Of course, a lot more can be invented and substantiated, but this is also enough to understand that the behavior of users on any site for Yandex and Google, to a certain extent, cannot be a secret.

Not all Internet users are Yandex members who receive monetary rewards for rating a specific resource on many parameters. Since they are not paid for this, Yandex needs to decide for itself how to understand the actions of visitors, using all its power and the unique logic of programmer thought. Moreover, the same user behavior in different cases can be interpreted in different ways - what is good in one case, can be bad in another.

What behavioral factor can be taken into account by search engines?

Probably, such factors simply cannot be counted. But the most noteworthy characteristic is the number of failure rates. The bounce rate is the ratio of sessions with unit depth when the entry point is similar to the exit point. Everything is simple here: if you want to observe an increase in behavioral factors, do everything to prevent the user from abandoning the page.
Perhaps the PF is also affected by session time, that is, the time that the user spends on a certain resource. It is counted until the browser is closed or until pages are opened for more than half an hour.
The depth of attendance should also be taken into account. The depth of traffic depends on the number of pages viewed by the user in one visit.
Also, search engines may take into account the volume of traffic, as well as its sources for a particular resource. Thus, the robot will record an improvement in behavioral factors on the site if visitors come to a certain resource not only from search results, but also from social networks, bookmarks in the browser.

There are no questions regarding the last point, but the first three seem ambiguous. Thus, the duration of a user session, for example, in an online store for delivery of pizza to order, can be quite short, and the bounce rate will be close to 100%. That is, the user entered the site page and immediately left, since the phone number by which you can order pizza is written on the first page. The visitor saw it, wrote it down and immediately left to make a call. However, the store website is well-promoted, has many visitors and is ranked well in Yandex.

Let's take as an example news portal or blog. As a rule, such a resource is of little interest to the visitor, so the site has a high percentage of failures, which can deprive him large quantity traffic from search engine results.

Therefore, we can assume that for an online store selling pizza with delivery, a low bounce rate will be regarded by search engines as a bad behavioral factor, since users who want to order pizza spend a very long time looking for the right one. phone number Online. In this case, the position of this site will be slightly lower in search engine results. However, it is unlikely that such a decision will be made based on the characteristics of only one indicator. The totality of all factors must be taken into account.

Therefore, improving the behavioral factors of an online store website or food delivery should begin with an analysis of the resource itself: is the phone visible, is there a description under the picture, are all the terms of purchase indicated on the page, and so on. Just imagine that you are a buyer and look at your site through their eyes.

In modern search engine promotion has increased significantly. Now search engines carefully evaluate the satisfaction of their users when they visit recommended sites from the search results. Therefore, optimization of these factors is an important element of successful SEO promotion.

How behavioral factors are optimized in Runet

It’s good if a specialist deals with the issues of optimizing behavioral factors (BF). He knows perfectly well what and how should be located and work on the site in order to satisfy the needs of visitors.

It’s another matter if the site owner does not use the specialist’s capabilities for some reason. But PF plans to optimize its resource. In this case, there is an option automated system OPF.

Cheating behavioral factors

Until the summer of 2014, all options for such optimization were implemented in the following ways:

Automatic option. A regular botnet is connected and smart robots come to the promoted site. Thus, they seem to show the search engine that they are interested in the resource (there are transitions to pages).

But as practice has shown, such “parsley” is very easy to see through by search engines. They can clearly see from which IPs and what behavioral parameters these fake “visitors” are coming from. And therefore their actions on the site do not count.

Manual option. In this case, people walk instead of robots. For a fee, they regularly visit the sites indicated to them according to a certain pattern. For example, knowing the address of the site being promoted, they come from the search results and perform a series of actions - they sit on the page for several minutes, click on internal links, wander through the pages of the resource.

It seems like this option is not bad. But even here, search engines are able to spot the trick. For example, the IPs of performers who go to websites of different topics from one computer are quickly scorched. This usually doesn’t happen in life - real people have a narrow range of interests. But looking for narrowly targeted thematic pseudo-visitors is expensive.

A unique way to improve PF

In the spring (April) of this year, another option for optimizing behavioral factors appeared. And it is based on a completely different way of receiving visitors. This time it’s really thematic, not far-fetched.

This method was invented by the well-known SEO aggregator Rookee on the RuNet. This system carries out a number of activities to improve behavioral factors (bounce rate, time spent on the site, repeat visits, etc.).

The most important thing is that these activities do not contradict the rules of search engines. That is, on the one hand, it is impossible to get under the filter for cheating the PF on them. On the other hand, according to statistics from experiments conducted in Rookee, the ranking of sites in search results is improved due to the optimization of the factors themselves.

And one more important point that owners who are not well versed in SEO will appreciate - to launch this system you only need to press one button. 🙂

So, what did the automated system offer its users?

Optimization of behavioral factors “Hands”

Definition of the OPF system

The task of the OPF service in the Rookee SEO aggregator is to obtain a thematic audience for relevant low frequency queries. It is these queries that have the best behavioral indicators, since they are more relevant in topic than mid- or high-frequency queries.

To receive such requests, the Rookee service uses web analytics of the site being promoted. Access is given to the web analytics system installed on the resource (Yandex Metrica, Google Analytics), from where the necessary keywords are selected.

The principle for selecting requests is as follows:

suitable search phrases are in the top 10 in the region chosen for promotion;
the selected keywords have a fairly low level of competition (according to Rookee data);
These search queries have good behavioral indicators (according to web analytics).

By the way, this technology uses the capabilities of the well-known long tail principle. Here, too, the smallest search phrases are used in everyday life, for which the conversion can be the highest.

How the OPF system works

As soon as the OPF service is ordered and the only button has already been pressed, the Rookee service starts the following procedure:

The system looks at the provided analytics. At this stage, its task is to analyze the site’s content and behavioral assessment of its visitors.
A semantic core is formed, which will include selected search queries based on web analytics data (according to the assessment of the behavioral characteristics of phrases).
Rookee performs its main job - website promotion based on requests received semantic core. This happens by placing links from resources on similar topics.

After behavioral optimization has been launched, Rookee performs a periodic function of monitoring conversions for queries. Depending on the data received, the system optimizes its selected list of queries:

the strategy for promoting those queries that are not yet working is being replaced;
dummy phrases that do not provide transitions from the search (but are in the top) are removed;
New search queries are added according to connected web analytics data.

As a result, it is fully implemented in 2-4 months, depending on the data of the site being promoted.

Which sites can receive OPF service from Rookee?

To enable this strategy, the site must meet the following conditions:

the number of indexed pages in Yandex and Google must be at least 50;
the website being promoted must have a connected analytics system (Metrica, Analytics);
the content of the site must not violate the requirements of the laws of the Russian Federation.

Price issue

The cost of this service is calculated individually using its own special formula. The price depends on the characteristics of the site, its subject matter, and other factors.

To find out, you just need to activate this service. The cost will be determined immediately and will be shown to you on the screen:

Please note that the quoted price is the final price for the entire package of work to optimize behavioral factors. That is, over time, the number of requests may increase, but you will no longer need to pay for new transitions found.

Conclusions on the OPF service

The promotion service by enhancing behavioral factors has already been running for six months. In my opinion, it can be used to promote your website for the following reasons:

The service does not use the option of boosting behavioral factors through “left” transitions. This means you won’t be able to get a wolf ticket from Yandex.
Thanks to well-chosen queries, you can significantly expand your anchor list. All this happens automatically - the site owner does not need to do anything.
Due to the strengthening of behavioral factors, not only the site’s position in search results increases. His trust increases (increasing the link mass).
Pressed a button and got the result - a great option for busy people. Of course, a link buying specialist would do better. But also more expensive.

And one last thing. Certainly, this method involves the same automated purchase of links. But it differs from the options offered by other SEO aggregators. After all, due to correctly selected low-frequency queries, good anchors are formed.

This gives a significant increase in the likelihood of following links to the promoted site, which results in increased positions. after all, Yandex and Google only take into account those links that people click on. And no other way.

And one more thing - this method only works for those sites that contain truly useful content. Otherwise, when you follow links, the PF will only worsen.

Sincerely, Your Maxim Dovzhenko

Reading time: 5 min

Hello, friends!

This article will be one of the most important for promoting your site.

In it we will look at behavioral factors, find out their main indicators, and also consider working methods for increasing them.

This material is very useful after the article about, since there is no point in attracting people if they do not improve the behavioral factor of our site. Everything needs to work in synergy. Therefore, everything needs to be worked out in a comprehensive manner.

You will learn how to improve behavioral factors in this material. In what follows I will often use the generally accepted abbreviation this concept- PF.

If we give a simple definition to behavioral factors, then this is a set of indicators that evaluate a site based on the behavior of visitors on it. That is, how the visitor behaves on the site. Where he looks, where he clicks, how many pages he views, whether he returns to the site and others.

It is on the basis of these indicators, which we will consider further, that search engines form a general opinion about our site.

On this moment- This is a fundamental factor in the evaluation of a site by search engines. But the assessment proceeds, as it were, at the second level of nesting. First, the visitor evaluates the site, and then, based on the visitor’s behavior, search engines form their opinion and increase or decrease your site’s ranking.

After all, who but ordinary people can evaluate the usefulness of a resource to the maximum? Search engines, unfortunately, cannot yet do this themselves fully. Of course, they evaluate some indicators themselves, such as the number of referring domains to the site. But it is still impossible to independently assess the quality of the content itself and the site as a whole. After all, there must be an understanding of whether the content provides an answer to the visitor’s question and how well it does it?

And to understand all this, the visitor’s behavior on the resource is assessed. Many indicators are assessed, to which we now turn.

But first, I suggest you look at all the material in the video below.

Indicators of behavioral factors

As is the case with SEO optimization, behavioral factors are divided into 2 categories:

Internal;
External.

Internal indicators include all indicators of visitor behavior within the site. To external ones - the site’s performance in search results. Let's take a closer look at each group, because each group has more than one indicator.

Domestic

As usual, everything is in the form of a checklist. I will only describe the main factors that, in my opinion, greatly influence promotion. All indicators are very closely related to each other.

Time spent on the site - this indicator describes the usefulness of the resource based on the time spent by the visitor on it. A bad website cannot detain users for a long time;
View depth or number of views - the number of pages that a visitor viewed when visiting the site. If everything is done correctly, the user will want to view it again and again, which means that the site is useful and interesting;
Bounce rate is a metric that describes the usefulness of a resource based on the minimum amount of time spent on an article. There is a set minimum time limit. For Yandex this is 15 seconds. If the visit lasts less than this value, then this is a clear sign that the content does not answer the user’s question. After all, what can you read in 15 seconds? Even the minimum amount of 1500-2000 characters cannot be studied in such a time;

Therefore, if the bounce rate for some pages is more than 15-20%, then it is worth analyzing them. This means that the user either does not receive an answer to his question or sees something completely different from what he wanted. For example, I wanted to see some step-by-step algorithm actions, and he was shown the usual story.

The bounce rate for each visit can be analyzed using the web viewer in the Yandex metrics counter. Using this function, you can understand why visitors close the page and take measures to improve it. If you still don’t have this functionality, then be sure to read the article about. There I talked about everything in the text, and also recorded 2 detailed video lessons.

Return rate - many people underestimate this factor, although it is one of the most important. If a visitor returns to your site after the first visit, then behavioral factors add a “plus” to their treasury.

These are perhaps the most basic factors that I work only in combination. To improve them to the maximum extent, you need to constantly analyze people’s visits and develop content. We will consider the main points and their improvement after discussing external PFs.

External

As mentioned above, external behavioral - user behavior on the search results page. That is, the visitor entered a certain request into Yandex and is given a response from sites that supposedly should answer his question. And here external behavioral factors come into play.

The main and, perhaps, the only indicator I would highlight is CTR in the search results.

CTR in search results is the click-through rate of your website on the search page. A visitor is presented with many sites when searching for an answer to a query. As a rule, eyes always immediately turn their attention to the first sites, since it is logical that they have a complete, detailed answer.

But, if our site is, for example, in the 7th position for a certain request and the visitor immediately clicks on it, and not on the first resources, then we will get an increase. But this is quite difficult to achieve. How? Again, further.

I will also highlight one more factor that can simultaneously be attributed to both external and internal.

We are talking about an indicator called return to search results. That is, does the user return to the search page to look for an answer to his question after visiting our site.

Agree, if the user received a clear, comprehensive answer to his question, then with a high degree of probability he will no longer search for other sites. I can’t say for sure what the “plus” will be if the search for an answer ends with our site. But if there is a return to the search results, then this is a sure signal that our page is either not fully responsive search query, or does not answer him at all.

So, now I’ll tell you about working tricks on how to improve the behavior of visitors on the site in all respects.

How to improve behavioral factors?

As such, there are no ways to improve each factor separately. Therefore, you need to approach everything comprehensively, which I keep talking about.

Focusing only on each method separately, we will not achieve the desired effect and bad indicators will overlap the good ones.

And in general, there are no ways to improve it. There are no secret tricks that will make visitors behave better on the site. Many people think that by putting similar posts at the end of materials, they will achieve more clicks and so on.

But in essence, improving the PF is only possible by improving the site itself. His concepts in general. There are no secret tricks.

Regarding improving internal factors, remember 3 things:

Content;
Usability;
Design.

Let's look at each point in more detail.

By content I mean many factors:

The answer to the question and its completeness - at first glance, the visitor should understand whether he will receive an answer to his question. To do this, write clear headings and write from the first lines what the visitor will learn. Also open the topic completely if necessary and possible;
Readability - that is, so that it is convenient to perceive. Its structure is responsible for this. There will be a separate article about this, in which we will look at how to properly format content;
Usefulness and interestingness - the more useful and interesting the content, the more time the visitor will spend studying it. Here it is very important to make points to capture attention. The more of them, the more attention to your content and the longer the visit time. To do this, use images, videos, tables, surveys, and so on.

Usability - ease of use of the site. Its structure (location of all elements) and, of course, design are responsible for this. There will also be detailed materials about these elements. Here I will only say that the design should not distract from the content. A website is, first and foremost, content. So don’t make it into something colorful and flashing.

We've sorted out the internal factors. It all comes down to making the site as useful and convenient as possible.

To improve external behavioral factors, you need to work hard on drafting the snippet, since it is the snippet that is responsible for the clickability of the site in the search results.

Snippet is short description specific page or the site as a whole in search results.

The more competently and attractively we compose it, the more clicks there will be. But this snippet must actually display the contents of the page so that the visitor does not immediately close it.

Here are the basic rules for how to create a snippet:

Heading - consists of the main keyword with possible increases for attractiveness or tail from a lower frequency request;

For example, if I promote a page for the request “Image optimization”, I can add the phrase “for the site” and then I will get a lower low-frequency request. This page will be visible on more queries and gives a more complete understanding of the article itself. After all, image optimization is a flexible concept.

Description is that piece of text that appears under the title. It should display the contents of the page as accurately and fully as possible - this is an ideal description. A text fragment is usually taken from the corresponding field that we fill in when adding a page. It can also be taken from the text on the page itself and this point needs to be worked with;
Keyword in the page URL - this parameter does not determine the clickability of the site as much as the previous 2, but by using this point, you can also improve the search conversion rates;
Favicon - of course there should be one. And the better it is, the greater the effect.

So, by doing all the above steps, you can significantly improve behavioral factors on the site. There is no need to focus on all sorts of fresh and popular posts in each block of the site. They will have no effect. Yes, no one denies that you will get some additional page views thanks to this functionality, but the main purpose of these gadgets lies a little deeper, which I will talk about in future articles.

So, friends! The following conclusion can be drawn from all of the above.

To improve behavioral factors, we make the site as useful and convenient for people as possible, and then no bounce rates or low time spent on the site will be scary.

In conclusion, another interesting video on behavioral.

This is where I will end this material. If I suddenly forgot something, please correct me. Anything can happen.

Also write your observations and opinions. Let's discuss this interesting topic in website promotion on the Internet.

I'll wrap it up here. See you.

Best regards, Konstantin Khmelev!

Optimization of behavioral factors (PF) from one of the leading automated promotion services Rookee.ru - this is reality.

The solution of Rookee specialists is not a trivial increase in PF software, not attracting students and high school students who provide transitions to your site for a small fee.

This is a modern technology for attracting targeted visitors to your website who are interested in receiving information on your website. They will come to review the information and purchase goods and services offered on your resource.

As a pleasant side effect, behavioral factors will also noticeably improve and this will not go unnoticed by Yandex and Google.

It should be especially noted that actions to optimize behavioral factors from the Rookee.ru service do not violate any rules and regulations of search engines. There is no reason to worry that as a result of such promotion, your site may be suspected of manipulating the results and be subject to sanctions by search engines.

How Behavioral Factors Affect Website Positions

Good indicators of behavioral factors are one of the main points on which you have to spend time and money for the successful development and promotion of any website.

All these efforts take a lot of time and require serious knowledge and skills.

To speed up this process and obtain quick and high-quality results, ROOKEE service specialists have developed a service that allows you to automate an important and labor-intensive process - OPF or Behavioral Factors Optimization.

The technology for implementing OPF (Optimization of Behavioral Factors) is to attract users to the promoted site who are interested in the information on your site.

For this ROOKEE service identifies pages on your site that have good traffic and good Behavioral Factors. Also, these pages should be in the TOP10 or close to them. Thus, the system determines a block of requests for promotion and the pages corresponding to them.

This completes the first stage of work.

Then the Rookee OPF system begins to promote these pages in search engines. This happens by purchasing high-quality topical links from reliable trust sites.

After two weeks of operation, the system analyzes the results obtained. Some requests are removed from the promotion block as unpromising; for others, the promotion method is replaced, and new pages and requests are additionally connected.

First results

In the first month of operation, more than two hundred customers ordered the service for optimizing behavioral factors in the ROOKEE service, sites participating in a variety of topics.

More than one hundred thousand requests were selected for all promoted sites.
During the month of operation, the average increase in traffic for promoted queries increased by 20%, and both Yandex and Google responded positively.

It should be taken into account that optimization of behavioral factors does not produce results immediately, but after certain time. This process is not easy and requires an integrated approach, so the effect is delayed.

Promotion results after 2 months

Two months after the start of the provision of the OPF (behavioral factor optimization) service, more than 300 sites were connected to the service, of which more than two hundred were promoted for two months. More than half of them improved their scores on behavioral factors.

80% of sites increased traffic
68% increased their Browsing Depth
60% increased the time visitors spent on the site
58% increased “Return visit time”
50% reduced bounce rate

The improvement of these indicators led to an increase in positions in search results. As a result, the number of targeted visitors increased and conversion increased significantly.

The natural growth of traffic with high rates of behavioral factors does not cause a negative reaction from search engines, even for those sites that had very low traffic.

Specialists of the rookee.ru service noticed that projects promoted using the OPF system (optimization of behavioral factors) show higher rates of growth in positions in search engines than other sites.

Two main conclusions can be drawn from this conclusion.

Search engines do place a lot of importance on Behavioral Factors, and improving these metrics is a must.
Connect your projects to promotion in the system automated promotion rookee.ru using the “Optimization of Behavioral Factors” system.

I wish you successful promotion, high positions, good behavioral factors and high conversion.