High-quality search engine optimization yourself. Key points of internal promotion

Now I will show you the DIY SEO promotion method that I used to promote my website to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.

I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.

In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white safe methods - wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all the promotion =)

And the very first step is choosing the right keyword for your article.

Step #1 – Select key queries “per million”

I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself SEO promotion.” That's why I put this phrase in the title.

Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.

And our task is to select key queries that:

1. Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);
2. They have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have good prospects for “career growth” (more on this below).

Collecting a pool of such key queries is called compiling a semantic core. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.

The main tool for selecting keywords

Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our mind for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat. This is a free tool that will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.

As you can see in the screenshot above - this request has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.

We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add question words – “how”, “what”, “why”.

And here we already have a very wide field for activity. We take each key query that we like and insert it into quotation marks to check the exact frequency. As a result we get:

Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition among requests, we will use a service called “ Mutagen" It's paid, but you can do 10 free checks every day. And paid checks are very inexpensive - a few kopecks apiece.

The essence of this service in that it compares many different indicators of sites that are in first place in search results for a particular query, and draws a conclusion how easy or difficult it will be to “move” these sites.

For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.

This query shows competition of “more than 25”. This is the maximum level of competition that Mutagen shows. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.

If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?

Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.

Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.

Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even further, and received a competition level of only 4, and almost 200 net views.

This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.

Step #2 – Write armor-piercing articles

The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still not written.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Should I write it myself or hire a copywriter?

I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.

Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.

And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even different services to check the uniqueness of the text and show “95-100% uniqueness” of such texts - Yandex and Google have their own verification algorithms.

Non-unique content is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.

Should I write long articles or short ones?

One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you also need to write long articles:

1. Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.
2. The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.
3. Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
4. By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).
5. An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.

Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.

This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.

And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.

Step #3 - Quickly get to the TOP

Turnkey article optimization

After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:

1. In the H1 header;
2. In the SEO title, which is called “title”;
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. In the URL of your article;
6. In subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and what key query it wants to compete for. Now all that remains is to wait to see what verdict the search engines will make.

We speed up the publication of articles in the TOP

It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.

For example, here is my article in the TOP 5 7 minutes after publication:

To achieve the same result, here's what you need to do:

• Write and publish articles every day on certain time. If Yandex notices that new material appears on your site every day at 12 o’clock, then soon it will begin sending its special robot to your site at exactly 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.
• After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:

• Place links to your new material on all social networks where you can: VKontakte, Facebook, Twitter, Google+ and others.
• Send a newsletter to your subscriber base notifying you about new article(if you don’t have it yet, it’s time to start collecting)

Actually, this is where the main work of website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to a “thousandth” site, and then to a “ten-thousand” site. There would be a desire)

I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

See you later!

Yours Dmitry Novoselov

Everyone who has ever started creating their own website has thought about SEO promotion of the site in search engines such as Yandex, Google, etc. How does it all work, what knowledge is needed for SEO optimization of a website, what subtleties exist. Many people consider SEO website promotion a complex process that is impossible to understand, but it is not as difficult as it seems. Yes, at the very beginning you will not become a professional in website optimization, but you may well be able to get some pages into the top 10.

• Stage 3. Distribution of queries from the semantic core across landing pages
• Stage 4. Internal and external work of a SEO specialist
• Stage 5. Yandex and Google filters: reasons for overlap, signs, solution

In this article we will look in detail at how to promote a website and how to get it into the top 10. As soon as search engines appeared, there were immediately people who could adjust their position in organic results through their actions.

Stage 1. Terms

The terms presented in the table below are required to be studied. With their help, you can better understand how to carry out search engine optimization of a website.

General terms

Internal

passage; search robot; vital requests; wordstat; domain; host; organic results; affiliate; update; LF, HF, microLF; exact entry; key; relevance; request; Whois; traffic; frequency; behavioral factors; search engines; ranging

canonical page; mirror;
h1-h6; title; description; meta tags; semantic core;
admin; CNC; content; promoted page; usability; duplicate pages; CMS

link exchanges; doorway; cloaking;
PR/PageRank; tIC;
anchor;
donor;
acceptor;

List of articles that will help you understand in more detail the meaning of the terms from the table:

• Website promotion for priority requests, ranking in the top 10
• Using context and promotion together and separately
• Promotion to increase the company’s online sales. Industry restrictions

Stage 2. Compiling a semantic core

The semantic core is a list of queries for which the site is promoted in search engines. You can collect the semantic core in the following ways: free services, like wordstat.yandex, direct.yandex, metrica.yandex, adwoords.google, fastkeywordds.biz, megaindex.ru, tools, soovle, trends, google, Pastukhov database.

These online services require registration. It is worth dwelling in more detail on the methodology for compiling the semantic core.

At the very beginning, we compile a primary list of words and phrases related to the topic of the page being promoted. It can be:

1. variants of the name of a product, service, synonyms of these words, translation, transliteration;
2. abbreviated versions of words;
3. name options components goods or services;
4. Brands associated with the product or service (that you sell) or popular words;
5. buyer options and problems that your product or service solves;
6. all kinds of epithets characterizing a product or service.

Once the initial list is ready, we begin to expand it by adding queries that are associated with your product or service. The list has become wider, now you need to go even deeper into the topic and find narrower concepts related to your product or service.

The list is ready, it is large and not sorted. You need to “clean up” queries that you don’t need or those that have low frequency (frequency for the Yandex search engine can be checked in their free tool wordstat.yandex).

You can read more about the influence of keywords in document ranking and drawing up the correct semantic core in these articles:

Is it worth doing SEO optimization of a website for low-frequency queries: four arguments for

• SEO website setup yourself: step-by-step instructions
• How to choose the right queries for promotion in search. What can the old site do that the new site can’t?
• Why are the websites of some companies promoted for high-frequency queries, while others are promoted only for low-frequency queries?
• Promoting a young website for high-frequency and highly competitive queries

Stage 3. Distribution of queries from the semantic core

Once you have collected and sorted the semantic core, you can begin to select queries for which you will promote your pages. There are many online services on the Internet to make it easier to cluster queries by landing pages, but you can also do it manually.

1. Selecting a page for SEO optimization.
2. We evaluate the frequency of queries you collected that relate to the topic of the page you are promoting.
3. We select the most frequent queries from one or more, the main thing is not the number of promoted queries, but their frequency in the systems. We analyze the compatibility of requests, i.e. We evaluate their compatibility on one page. This can be done using competitor analysis. If the same pages are ranked for these queries, then great, the distribution is ready, but if not, then you need to either move the query to another cluster or create new page for request.

You can also read about the differences in promotion on topics such as: legal services, real estate, construction services, tourism, cars, online stores.

Stage 4. Optimization

Website optimization can be internal and external, both are important for promotion. Let's start with understanding the search engine. When ranking Internet documents, the system takes into account external and internal factors. External factors include links from other Internet resources; the higher the authority of the linker to you, the greater the weight of the link, and in the future your page will have more weight.

There are much more internal SEO factors of the site. These are texts, tags, pictures, internal links. Here are a few points that play a big role in ranking documents:

• full occurrence of the query in the text of the document, that is, “quote” without changing the word form;
• the weight of query keywords is the ratio of the number of times a word from a query is used to the total number of words on the page;
• the content of keywords in the title, they should be in the first positions;
• proximity of keywords to the top of the page;
• the presence of keywords from the request in the headings;
• the presence of keywords in text descriptions of pictures;
• in anchors internal links There should be an explanation of where this link leads.

And now more about internal optimization. Since you have already completed the initial stage of work for promotion by collecting a semantic core, you can begin to compile title, description, h1-h6. Title is the title that is displayed in search engines; it can also be viewed either in the page code or by hovering the mouse over the tab with the page.

When compiling the title, we pay attention to:

• numbers;
• dates;
• length. Shorter titles are better understood by systems;
• synonyms and variants;
• call to action (for example, “buy”, “order”);
• related keywords;
• questions.

Important rules for understanding the composition of headings for site optimization: the heading should be no more than 140 characters (this is the number that is displayed in search engines, the information after that simply will not be visible to users), the heading should contain the exact occurrence of the most frequent query for which you will promote the page, and this request should come at the beginning. In the title there is no dot at the end, and in general the dot is not used when composing the title; if you need to divide a passage, use a dash - “|”. Also, when composing headlines, conduct an analysis of the titles of competitors in the top 10, add those points that you do not have.

Composing descriptions is almost the same as composing headlines, the only differences are that descriptions are much longer, they use full sentences, sentences not only with exact occurrences of search queries, but also with adjectives describing a product, service, article, etc. d.

In h1-h6, the highest frequency query is most often used, which succinctly characterizes the information on the page.

Internal SEO optimization also includes texts. Internal search engine optimization website on your own is impossible without writing good texts. They should be easy to read, written in human language, unique, and contain accurate, inaccurate, and relevant occurrences of search queries. Yes, the text must contain both precise and relevant queries, but at the same time, the text must look natural, otherwise you are in danger of falling under the filter. An analysis of what queries, how many and where exactly should be placed can be carried out by viewing competitors from the top 10; the number of words in the text is determined in the same way.

We can talk about internal page optimization for a very long time, since it affects all external and internal components. The main points are the quality of the content, adjusting the html code and correcting errors in it, editing the design in terms of page loading speed in the user’s browser, “visibility” of the pages different browsers, compliance of the design style with the direction of the resource’s activity, improvement of usability: navigation is made as user-friendly as possible, organized general structure and principles of navigation for the entire resource, correct internal linking of pages: creating a cross-reference structure, with the help of this you can achieve visible results. The only thing that can be added here is that when doing internal SEO optimization of a website yourself, make convenient and high-quality pages for users.

For a beginner, external SEO optimization more difficult than internal. Here you need to consciously carry out optimization work; the site being promoted can easily fall under the filters of Yandex and Google systems. External SEO optimization: citation (number of backlinks and their quality), behavioral factors (time spent on the page, bounce rate and return rate, number of page views, click-through rate (CTR) in search results), external links.

Optimizing your site yourself by increasing the number of external links can increase your ranking in organic results. Links can be permanent or rented. They can be purchased on services such as sape, webeffector, rookee, gogetlinks, rotapost, feedsite, getgoodlinks. When purchasing links, you need to carefully analyze donors, check their indexing, the age of the resource, the quality of the content, and the number of links posted. You can read more about purchasing links for external SEO (CEO) promotion of a website yourself and their impact on ranking in the articles “Getting your optimized website to the top 10 pages using links” and “Promotion using link exchanges.”

Stage 5. Yandex and Google filters

Each search engine has its own filters with which it removes low-quality pages from the index.

Main filters of the Yandex search system:

Reasons for overlap

Signs

The “AGS” filter is its task of removing low-quality SEO optimized website pages from search results.

Almost complete SEO loss website traffic

Reset the TCI - remove some of the links aimed at search engine optimization of the site, but if all the pages are out of the index, you need to pay attention to independently eliminating all the reasons for applying a filter for search engine optimization

A sharp decline in rankings in search results and a drop in traffic

You can remove it by reducing the number or completely removing external links

Cheat behavioral factors

For independently boosting behavioral factors for site optimization

A sharp drop in positions and traffic of an optimized site, new pages are slowly entering the index

Stop manipulation completely. You will have to wait several months for the filter to be canceled

Affiliates - created to fight companies that make several sites and try to grab all the first places in the search results

Identifies by the same contact information, similar topics, data in whois, structure, IP, CMS

There is only one site left in the search results

To exit, you need to change all the data by which Yandex can identify affiliates

Adult content

Complete exclusion from search results for queries that do not relate to 18+ topics

Eliminate all factors that indicate adult content

Nepot filter. Yandex does not recognize its existence

SEO optimization - filter for exceeding it

For too many keywords

The filter will leave the pages in the index, but they will not receive high positions - there will be no traffic. A large number of keys, especially unnatural ones, should be avoided

Reduce occurrences of key phrases

Due to the use of teaser networks, which contain ads with so-called “shock content”

Decreases in search results

Link explosion

For the sharp increase in the number of external links

Losing positions

Remove most of the link mass

Baden Baden

For large or unformatted texts, overspam

Decline in traffic, sharp decline in rankings. A notification appears in Ya.Webmaster

Make quality content. You can write texts for the site yourself, for free

Basic filters of the Google search engine:

Reasons for overlap

Signs

Optimization, website promotion with a large number of links from low-quality resources. It also punishes invisible links and spammy structures in anchors. Be more careful when promoting website pages yourself

Decrease in rankings and traffic, new pages are indexed slowly

It makes no sense to promote a website in search engines without internal SEO optimization of the website. Search engines have gotten good at identifying sites for people and those made only to make money. The main attention is paid to the internal contents. This process was started back in 2010-2012, and over time these factors only intensified.

With a poor and ill-thought-out site structure, it is impossible to get to the top (and it doesn’t even make sense, since a low-quality site will not last long at the top). It is more correct and cheaper to first do internal site optimization than to spend a lot of money on promoting the site with links and .

In this article we will look at all the basic components of SEO optimization that any website (blog, online store, forum) needs.

Note

I provide a unique service: audit of internal website optimization.

SEO website optimization yourself - step-by-step instructions

1. One page - one request

One page of the site should clearly answer one request. This is one of the fundamental rules when creating a website. Each page of the site should not have a hundred keywords (queries), but only 1-2 queries per page (maybe a little more, but only thematic ones).

If you do not follow this requirement, then nothing good will come from it either for users or for the ranking of the site in search engines. It is impossible to promote one page of the site at once for many high-frequency and mid-range queries, because it is impossible to fully cover all the topics in one article, which means either the article will turn out to be too huge, or the topic will not be fully covered.

The ideal case, when exactly one website page should correspond to one request, is not easy to achieve. Most often in practice, they use one key phrase and a couple of clarifying phrases on the topic (usually these phrases are subheadings of the main article).

For example, the topic of the article is “how to choose a car.” It is logical to make subheadings inside the article:

• "what to look for when choosing a car"
• "common mistakes when choosing a car"
• "Is it worth checking something"
• "advice from experienced owners"

In this case, it is permissible to put several keywords on one page, since they are all topic-related and only clarify the main query.

When creating a site structure, a very important point is to create a semantic core. Thanks to him, the site will have articles that actually have traffic. SY also helps to structure the site into sections exactly as it is convenient for users. Unfortunately, newbie webmasters often ignore this point, and after a while they have to redo many sections and articles on the site.

For a better understanding and collection of keywords, I advise you to read the following articles:

The most unpleasant case is when there are two important requests, but there is only one page. It is sometimes impossible to combine them. For example, requests

• "website promotion"
• "website promotion"

Should I make one page for them or two different ones? There is no single recipe for solving such problems. We have to solve each case individually based on the subtlety of the request and analysis of the results.

2. Correct title

The title tag needs to be written correctly