Developing a selling landing page: is it possible to learn from scratch and how to find a job. Training Landing Page Landing page student work
Creating a one-page website for a specialist is a matter of one day or even a matter of hours. But creating such a site is not a problem, the question is: will it be useful? Will the project also benefit clients? Courses on creating landing pages will teach you not just how to design and launch, but how to make a one-page website effective and profitable. Professional development of a landing page opens up wide opportunities for a specialist.
The benefits of the ability to create landing pages
- if the business is not thriving, the Internet does not bring new applications and potential customers;
- there was an urgent need to attract new customers;
- standard advertising techniques do not work, the money invested does not pay for itself;
- It is important to support the entry of a new product or marketing campaign into the market.
How can a simple one-page website help solve these issues? First, you need to understand what a one-page website is. As the name suggests, it is a resource with one or more pages. As the definition says: “Landing page is a resource through which a visitor learns about a product or service, leaves his data, and a request.” The purpose of such a page is to turn a simple visitor into a client of the company, i.e. ensure maximum conversion. But how to do this is already a complex and multi-stage task, which experts help solve computer courses"PC Lesson".
The landing page itself does not bring success; it informs and creates conditions for making a purchase or ordering a service. The purpose of the landing page is to offer and interest the visitor so that he leaves a request, reserves a place, subscribes to the mailing list, takes part in the promotion, becomes interested in the price list, that is, does something that will bring him into the hospitable embrace of the main Internet site, where there is already a catalog and shop, and consultations. An effective landing page is the first step in successful business, the opportunity to take your sales and orders to a new level.
Courses "PC Lesson" - an advantageous offer for your success!
Creating one-pagers is not only about the ability to create a landing page. It must be correctly formed taking into account the concept of Internet marketing. This will require the knowledge and skills of practicing specialists who can not only teach, but also have practical skills in developing a landing page.
Training with tutors "PC Lesson" is:
- High efficiency of courses. You will get real results immediately, without even waiting for the end of training. From the first lessons you will be able to start creating your own landing page, which brings profit;
- Convenient and accessible training. If you are a busy working person and do not have time to attend a training class and spend a lot of time on it, our training center will help you learn how to create high-quality landing pages without any problems. We offer a wide selection of training forms, taking into account the wishes and requests of our clients;
- Individual approach. To take into account the needs of each client, we make sure to find out what the purpose of the training is, what he wants to promote using a one-page website, how much time a person can devote to lessons, we take into account his initial training and pay attention to other important factors;
- Wide range of lesson forms. For maximum efficiency and comfort of our clients, we offer a variety of lesson options: individual lessons at home or office, group, corporate for those who live in Moscow and remote for other regions.
- Emphasis on practical training. To make knowledge power, and the created landing page an inexhaustible source of profit, we devote a lot of time to practical exercises. Thanks to this approach, our graduates are already practicing specialists.
We look forward to seeing you at our courses. By visiting the PC Lesson training center, you can be sure that you can study with pleasure and get the maximum benefit. And the result will not keep you waiting!
Well: "Creation and Landing promotion Page" . Interesting and useful material from a professional. The reviews are only positive. We recommend studying the material. There is no water, everything is explained by accessible and in clear language and arranged on shelves. Sent the material Webwith comment:
Hello. I recommend watching the course. Beginners will find it especially useful. The author is good, the goal is to educate, not to collect more money. The information is really useful, I recommend it! Everything is accessible, understandable, without water. Personally, I liked it (even though I have such skills).
Material may be removed at the request of the copyright holder!
Course Description:
After completing this course, you will learn how to create a one-page website yourself, post it on the Internet, and configure it advertising campaigns and sell goods or services online. This course is practical guide, with which you will learn how to create landing pages yourself and master useful tools and services.
Within the framework of the “Creation and Promotion of Landing Page” program, the following topics are discussed in detail:
- Landing page layout: creation of various website blocks, order forms, quick links, design adaptation, fancybox connection;
- programming the client part: implementing a database, creating and connecting an engine, working with an order form, monitoring advertising campaigns;
- programming the administrative panel: layout, setting up authorization, displaying statistical data, working with orders;
- website placement on the Internet: teaser, contextual, banner advertising, setting up Yandex-Direct, domain and hosting registration.
- You will also receive pleasant bonuses: you will learn how to connect an online consultant, SMS notifications, and automate Yandex-Direct management.
Training program:
Section 1: Landing page layout:
Lecture 1.1 Preparing for landing page layout
Lecture 1.2 Layout of the menu block
Lecture 1.3 Layout of the website header block
Lecture 1.4 Block layout our advantages
Lecture 1.5 Block layout work order
Lecture 1.6 Block layout efficiency
Lecture 1.7 Layout of the portfolio block
Lecture 1.8 Block layout guarantee
Lecture 1.9 Layout of the website footer block
Lecture 1.10 Creating an order form
Lecture 1.11 Connecting fancybox
Lecture 1.12 Creating quick links
Lecture 1.13 Creating block animation
Lecture 1.14 Layout of the checkout page
Lecture 1.15 Adaptation of design for different resolutions
Lecture 1.16 Cross-browser compatibility
Section 2: Client Programming:
Lecture 2.1 Creating a website database
Lecture 2.2 Creating an engine
Lecture 2.3 Connecting the engine
Lecture 2.4 Processing the order form
Lecture 2.5 Tracking advertising companies
Lecture 2.6 Split testing
Section 3: Admin Panel Programming:
Lecture 3.1 Layout of the administrative panel
Lecture 3.2 Setting up authorization
Lecture 3.3 Statistics output
Lecture 3.4 Outputting orders
Lecture 3.5 Adding orders
Lecture 3.6 Editing orders
Lecture 3.7 Deleting orders
Lecture 3.8 Generating statistics
Lecture 3.9 Statistics of advertising companies
Section 4: Website placement on the Internet:
Lecture 4.1 The procedure for posting a website on the Internet
Lecture 4.2 Domain registration
Lecture 4.3 Hosting registration
Lecture 4.4 Installing a website on hosting
Section 5: Website Promotion:
Lecture 5.1 Contest advertising in Yandex Direct
Lecture 5.2 Contextual advertising in google adwords
Lecture 5.3 Teaser advertising
Lecture 5.4 Banner advertising
Lecture 5.5 Advertising on social networks
Lecture 5.6 Active advertising
Lecture 5.7 Setting up Yandex Direct
Lecture 5.8 First sales and summing up
Section 6: Bonuses:
Lecture 6.1 Connecting an online consultant
Lecture 6.2 Connecting SMS notifications
Lecture 6.3 Automating Yandex Direct management
Large organizations and small companies use the Internet as their main sales platform. With a competent approach to solving business problems, each product or service needs a landing page. Today, specialists in the development of selling landing pages are in demand and have a stable income.
What is Landing Page?
A one-page website that encourages visitors to take a quick action is called a Landing Page. In Russia, the first landing pages appeared in 2012. They talked about the product and encouraged people to buy.
A year later, the entire Russian segment of the Internet was full of one-page pages and caused only irritation among potential buyers. Landing page predicted imminent death.
However, in 2015, landing pages appeared, when filling them, they began to think first of all about the client: what he wants and how the product or service will help solve his problem. A new round of popularity for selling landing pages has begun.
What does a landing page consist of?
The landing page is divided into two screens. The first one is visible when you open it, and the second one if you scroll down the page.
“Visual presentation is primary. The text is secondary,” says designer Andrei Nasonov.
People don’t have time to read, so when they open a website, they should immediately see a selling picture and a headline that encourages them to scroll down and read the text that covers the potential buyer’s objections and encourages them to take a certain action.
Why do you need a landing page?
Landing Page in the classic version is a selling page. It is needed for a detailed story about a product or service. After visiting a one-page site, a person must perform one of the actions - order or go to the main site, i.e. take a quick action.
Landing helps solve many problems
Landing page and website - what's the difference?
As a rule, a landing page is immutable, i.e. static page. It is created for the sole purpose of telling in detail about one product or service. The website is information content for everything that the company offers.
Marketing research shows that conversion from a one-page website is much higher than from a website page with the same products.
What you need to know to create a Landing Page
A static page can be created in 2 hours, but the developer needs to complete the following steps:
- determine the target audience;
- write a selling text;
- think over the design;
- create a landing page;
- post on the domain.
In fact, if the Landing Page is the work of one person, then he must understand marketing, copywriting, design and programming. However, today there are platforms on which you can create a page to suit your needs.
Platforms
Landing Page helps solve important business problems. The popularity of sales pages is justified and the market reacts accordingly: there are many tools that make it easier to create a landing page. One of them is platforms.
No programming skills are required to work on the platform.
The constructors have a test period and extended functionality, for example, auto funnels. There are also filling tips.
What should be on the landing page: correct structure
A well-crafted landing page encourages the visitor to take only one action with a single product or service. Landing structure:
- Company `s logo;
- selling headline;
- unique selling proposition;
- detailed description of the product or service;
- advantages;
- contacts;
- form with a call to action.
In addition to the main elements, there may be additional information– photos and videos, as well as customer reviews.
This is what the correct landing page structure looks like
How to write text for a landing page that sells
Text plays a key role in buyer decision making. A person skims through the information, and if it doesn’t interest him in the first 6 seconds, he leaves the page. The content exchange eTXT.ru told how to write a selling text:
- Incorrect headings and subheadings reduce conversion to zero. They must be clear.
- An energetic and natural writing style creates mood and atmosphere on the page.
- The lyrics are inappropriate. From the first words, the reader should understand the purpose of the text.
- People believe only facts - data about a product or company.
By keeping these important aspects in mind from the text, you can get the maximum benefit.
An example of a good landing page
A good landing page does not sell a product, but talks about the benefits for the buyer when purchasing products. Conversion is the main indicator of the performance of a landing page.
An example of a good landing page
How to make a landing page yourself from scratch: checklist for creation
There are many tools for creating a landing page. They allow you to create your own landing page to suit your needs. For this purpose, shareware platforms are used. The most popular today are Tilda and WordPress.
On Tilda
A simple, intuitive interface and convenient control panel have made Tilda a popular designer. The checklist for creating a website consists of the following steps:
- studying the list of templates;
- building a page in the block library;
- adding a menu, logo, images, text;
- domain connection.
A collection of key templates on Tilda is available to create one free website. With a monthly payment of 500 rubles. for the page opens full list features and domain as a gift. Having paid 1000 rubles. per month, you can create 5 websites and export the source code.
“With Tilda, you can start quickly, but when updating the site you will reach a dead end,” notes Site-Builders.ru editor Sergei Gavrilov.
How to create a landing page on Tilda is described here:
On WordPress
Most websites on the web are built on WordPress. Its Information system(CMS) allows you to make changes to the site at any time.
Algorithm for creating a selling landing page:
- download WordPress;
- install the plugins necessary to solve problems on the page;
- select a template;
- host.
WordPress is distributed as a free engine. Most of the plugins are also freely available. You only have to pay for the domain and hosting.
How to create a Landing Page on WordPress is explained in this video:
Landing page development training: online courses
Despite the simplicity of working with website builders, in order to create a high-quality website, you will have to work hard. Training courses in one-page development can make the task easier. Our editors analyzed the proposals and found out that the shortest course promises to tell the basic principles in 14 minutes, and after 90 minutes you will become the owner of your own page.
A more in-depth study of the topic lasts a month. After completing the program, a certificate or certificate is issued. Basic knowledge:
- basic principles of Landing Page;
- familiarization with designers or one platform;
- creating a website from scratch - from the stage of understanding the goal to layout;
- training to work in Google Analytics and Yandex.Metrica.
The cost depends on the amount of information provided and ranges from 2,200 to 11,900 rubles.
Is it possible to get training for free?
There is a lot of free material on the Internet on creating sales pages. There are educational articles on the official websites of designers. You can learn about the stages of creation, functional elements and design principles.
Many teachers give basic knowledge for free in order to attract interest in paid training. The video material is freely available on YouTube.
After paid or self-study, you can create pages for personal use and make money on landing pages.
How to make money on landing: vacancies
Companies with a large range of products and services hire a landing page specialist. Main responsibilities:
- development and modification of existing websites;
- working with the designer;
- layout;
- audit and analysis of landing pages.
A freelancer or self-employed citizen independently searches for customers. The specialist responds to assigned tasks on freelance exchanges or advertises for the provision of services.
When looking for a classic job or in negotiations with a client, a resume and portfolio play an important role.
How to write a resume correctly
hh.ru specialists review a lot of resumes every day and give advice to applicants on how to write them correctly. Your chances of getting an order or getting a job will increase if your resume includes:
- There is a photo and contacts.
- The desired salary is indicated.
- Work experience presented.
- The “education” column is filled in.
- Key skills have not been forgotten, for example, which construction equipment a specialist can use.
- The “about me” section lists personal qualities that will help in your work.
It will be a plus if you attach a portfolio with the most interesting works to your resume.
How much income does landing page development generate?
The income of a landing page developer depends on the capabilities of the specialist. Working for a large company permanent basis, on average in Russia you can earn 25,000 rubles. per month, follows from an analysis of recruiting agencies.
A one-time order on the freelance exchange costs from 1000 rubles. when creating a simple business card website and reaches 30,000 rubles. when creating and maintaining a landing page.
Landing Page creation is in demand and brings constant income to developers. Training is inexpensive, and basic knowledge can be obtained for free. The growing demand for a beautifully designed page with a product or service will not leave you without work.
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