What is a network of contacts in linkedin. What is important to know about LinkedIn in order to use the resource effectively? Further overview of the job search opportunity

LinkedIn is not your typical social network. It was not created for entertainment and communication with friends, there is no place for funny pictures and discussion of frivolous statuses. This is a resource that is used in professional activities, for business development. With its help, you will become part of a multi-million audience aimed at finding new partners, employees, and customers. A well-filled LinkedIn profile is an online business card in the largest professional social network in the world.

Registration and creation of a personal page

Where to start the path to professional success? Of course, from the page registration. This can be done through the browser version or using the LinkedIn app for Android or iOS. Let's go to home page resource - linkedin.com, click "Join". The standard registration form opens:

In general, the registration procedure is the same as in other social networks. Just follow the prompts and fill in all fields with accurate and up-to-date information. It will be possible to reduce the registration time if you log in through Facebook. Then your first name, last name and email address will be filled in automatically. You just have to think about the password.

Once you've figured out how to sign up for LinkedIn, install the LinkedIn app on your smartphone to keep in touch with your contacts. Where to look for it? Go to Play market or App Store and enter the name of the application in the search bar.

How to fill out a profile so that it is effective?

The search algorithm on LinkedIn is designed so that profiles with the highest performance indicator appear first in the search results. What does it mean? In the top are those accounts that provide detailed information about professional qualities. This indicator is clearly demonstrated by the “Profile Efficiency” scale:

What does creating an effective LinkedIn profile involve? Everything is very simple if you follow simple advice regarding filling:

1. A professional headline is something that a profile cannot do without. But just listing your profession name is not enough. LinkedIn will automatically fill in this information even without your participation. It is important for you to include all your specializations in the title. Can be a list using the delimiter (|). This will allow recruiters to immediately see information about your qualifications, without a long study of the page.
2. Indicate your real name, fully write down the last name and patronymic. This is a business, not an entertainment environment, so nicknames and comic variations of the name are out of place here. Also decide on the language of filling. If you work in a Russian- and Ukrainian-speaking environment, give preference to Cyrillic, because transliteration makes many of our surnames difficult to read. This can also lead to difficulty finding your accounts on other social networks. It is not always possible to correctly reproduce in Russian surnames written in English letters.
3. Create a simple and short profile link. It should not exceed 30 characters, be easy to remember and compact. Also, make sure the link is clean and free of unnecessary numbers and symbols. You can edit it in the lower right corner of the profile page:

All information posted in the profile should answer the question “How can I be useful for the company?”. It is not enough to simply list a list of past jobs and talents. Emphasis should be placed on work experience. For example, if you were in sales, then a comment in the style of "worked as a sales assistant" will not give a complete picture of your activities. Write - "I know how to work with cold and hot sales." So a potential employer, when studying your page, will immediately be able to note how you will be useful to him.

Profile Pictures

The choice of a photo for a profile, his "face" deserves special attention. A high-quality portrait of 400x400 pixels is what you need. From the photo, page visitors form the first impression of you. No need to choose an image with cats or a photo in the country by the fire as an avatar. This is allowed on other social networks, but not on LinkedIn. The avatar should show you the way you are. Everyday life, but at the same time have a representative appearance.

You can also choose a background image (cover) relevant to your activity (for example, a company logo). It must be of high quality and not exceed 4 megabytes in size (important for download speed). The recommended image size is 1584x396 pixels.

Premium Accounts

LinkedIn users can now test the premium version of the site for free to see if they need additional features. For whom is this relevant? For those who are active on LinkedIn and strive to achieve their goals quickly and efficiently.

Examples of filling out a profile

Let's take my page as an example. I use it to build business connections, so I regularly update the content and monitor the effectiveness of the social network.

I keep all the basic data up to date, periodically updating the photo - this is how the page looks alive for LinkedIn contacts. When I finish working on the next project, I add it to the appropriate block. If I get a new skill, I indicate it and immediately ask for confirmation from my contacts.

And here is an example of not the most successful profile filling:

Why are contacts important?

An effective page is one that has professional LinkedIn contacts. The minimum indicator is 50 contacts. They are needed not only to keep in touch with the right people, but also to increase the visibility of your profile.

Building a network of contacts

How to start building your network of contacts? The first way is to use the search bar:

By opening the advanced settings, you can set certain search options:

This will help you find the people you are interested in. For example, you can enter the names of previous jobs to connect with old colleagues and add them to your network of contacts. Through the search, you can also find your customers, contractors and other people with whom you have worked or are working in this moment. You will have an additional channel of communication with them. Also, LinkedIn itself will tell you potential contacts in the "People you may know" section.

The second way to search for contacts is to import from Email. Enter your email address in the special field to get all available contacts. People who do not yet have a profile on this social network will receive an invitation to join it.

Contact levels

Have you noticed that the numbers 1, 2, 3 are displayed next to the names of some users? These are the levels.

1. Level 1 contacts are people you have personally contacted or whose invitation you have accepted. You can exchange private messages with them.
2. Level 2 contacts are your acquaintances from other networks, friends of friends. You can contact them or send InMail.
3. Level 3 contacts are friends of friends of your friends. If their profile is not limited by privacy settings, they can be contacted immediately. In other cases - InMail to help.

Separately, people who are with you in one or more thematic groups are designated. In the search results next to their profile, the "Group" icon will be displayed. This is useful in that you can immediately understand what you have in common with this person, as well as write a personal message without the need to establish direct contact.

What is the difference between the "Connect" and "Send InMail" buttons?

“Make contact” is an analogue of a friend request. You send an application, a person receives it, accepts it, after which his profile information becomes available to you. InMail is a paid private messaging option on LinkedIn for premium accounts. You will be able to contact the person even without being asked to be added to your contact list.

Thematic groups based on professional interests

Job search on LinkedIn is possible not only through targeted research of available vacancies (more on this later), but also through thematic groups. It is important to track their activity in order to improve the efficiency of using your profile.

Groups are sorted by professional interests, help to expand the network of contacts, get useful information, improve the image on the network. What is special about them? Here you can participate in discussions and comment on posts, which will affect your activity indicator. You will also increase your chances of being noticed by an employer or potential partner.

It is not necessary to search for an interesting group on your own. In the "Groups" section, LinkedIn will automatically select for you a list of interesting communities that matches the data specified in the profile. It's great, right?

Tracked content settings

You yourself can edit the content displayed in your news feed. If you no longer wish to receive information about updates certain pages users or companies, simply exclude them from your watch list. If you find a low-quality post, you can also hide it and it will disappear from your feed. And if you find content that violates the rules of the site, feel free to click on "Complain about the publication."

Validation of skills - why is it important and why validate the skills of other participants?

How to validate skills on LinkedIn and why is it needed? Everything is simple. The more such confirmations you receive, the more trust your profile will inspire. This is a win-win feature. Users validate your skills, and you can validate them in return. Interact with acquaintances, colleagues, customers or managers.

In the profile, it is important to indicate and demonstrate your awards and achievements. If you have completed any courses or trainings, do not forget to mention this. Do you speak foreign languages? Specify the level. Do you have a certificate confirming your knowledge? Great, show it off!

Secrets to Using Your LinkedIn Profile Effectively

Having studied various tips for improving the effectiveness of your LinkedIn profile, I will outline the main ones for you:

- use the option to create publications available in the news feed - this is additional opportunity demonstrate their professional qualities and knowledge. Your articles can be read and shared by all network members (depending on privacy settings). Also, when shared, your content will be visible outside of LinkedIn;

- establish self-censorship - avoid mentioning in the profile of what you would not talk about in person;

- update your profile regularly - get more offers of cooperation;

- Do you have a blog or website? Place a LinkedIn button there so readers can share your posts.

Job search via LinkedIn. How to request and provide recommendations?

The list of available vacancies is displayed in the "Jobs" menu.

It is generated automatically based on the information posted in your profile. You can also enter the position or company you are interested in in the search bar, specify the desired geolocation.

LinkedIn recommendations will help you find a job. This is a detailed review of your work. Therefore, it is not only possible, but also necessary to request them from authoritative representatives of the industry you are interested in. Having 5-10 such responses, you significantly increase your chances to interest recruiters.

Profile Protection

All new accounts are public. This means that they can be viewed by all network members. Are you against such openness? In the privacy settings, you can set a certain level of privacy. You can hide the list of websites or the current position, as well as exclude some pages from the list of those who have access to the information posted on your page. You can protect your account from being hacked using complex password and two-step login confirmation.

"Privacy Mode" is a special feature on LinkedIn. Usually, when they view another member's page, they will also be able to see your name and professional title. By setting the private mode, you will be displayed in the list of visitors - "LinkedIn Member":

And when you click on your profile, the following message will appear:

Creation of pages for companies

On LinkedIn, companies can also create their own official pages. But they are not meant for communication or branding. Moreover, excessive self-promotion can cause the profile to be deleted. Why? Because such pages on LinkedIn should not be created for marketing purposes, but for information. These pages display the number of employees, the direction of the company, news and vacancies. For example:

What is the point for other users? Visitors to the page can analyze the above information, considering the company as an employer, partner or client.

Advertising on LinkedIn

— set targeting parameters – location, company, position, education, age, gender, etc.;

- choice of tariff - the minimum budget for the day is $ 10, you can pay using a card or an advertising coupon.

Have you already realized that the LinkedIn social network is not your usual VKontakte, Facebook and Instagram, created for entertainment? People come here to look for new business contacts, exchange experience, and make their brand known. Therefore, advertising on LinkedIn is more aimed at promoting B2B services.

Liked the article? Add friends - https://www.linkedin.com/in/bogutskiy/ to collaborate and share useful information within the largest professional social network LinkedIn.

Let's take an example of what LinkedIn is for.

Maxim - developer software. His one-year contract for work in the Czech Republic is ending and he is looking for an interesting job abroad, preferably in the USA. On the advice of acquaintances, Maxim registered on the LinkedIn social network - this is where American companies often look for employees. Filled out a profile, found contacts of former colleagues and classmates. Having free time, he actively participated in groups and discussions, gave advice and shared experience. Within two months, I received three offers from employers to take part in the competition for a vacancy. Found a temporary remote work in a project with good pay. Continues to look at other options offered online. The portal allows you to save on the services of recruiting agencies and directly contact employers.

LinkedIn - what is it

This social network is intended for professional communication, not for entertainment. This is what distinguishes it from other social networks such as Facebook, Odnoklassniki, VKontakte. Here you can establish business relationships with colleagues, find vacancies. In it, it is convenient for HR managers to find specialists to attract, and for users to keep abreast of news related to professional issues. Business pages of companies, with articles and news, thematic communication, joint solution of complex issues - all these are the options for using this portal.

How LinkedIn Works

To access the service you need the Internet and a computer. You can also enter from mobile devices- for convenience, special applications have been developed for Android or iOS. They are downloaded for free from the App Store or Google Play.

Registration

To start using, you need to go to the site and register - create an account.

It is worth considering that this is professional communication and opportunities.

Therefore, it is desirable to provide complete information that may be of interest to employers. And the automated search for interesting vacancies and social circle offered by the service works based on this data. There is also such a thing as “profile efficiency”. It is measured in percentages from 1 to 100. The higher they are, the earlier the profile will be shown in search results.

To score the maximum, you need to fill in all the proposed fields:

• a photo;
• place of residence;
• education;
• current and two previous positions of work;
• skills and qualifications;
• interests;
• common data;
• contacts.

There is an option "View more", which opens additional lines for filling. A profile is a resume - it contains all the required information.

Contacts

Please note that during the registration process, you are asked to provide your email address and password. The step can be skipped. But if you specify this data, then the social network will count all personal contacts from the mail and send them an offer to register. This can happen both immediately and after a while. Moreover, the mailing will be periodically repeated to those recipients who are not registered in the network. Such mailings can be equated with spam and cause complaints.

However, on the other hand, this is one of the secrets of how to effectively use LinkedIn to establish contacts and increase your authority. If you specify your work email when creating a profile, this will allow you to communicate with partners or invite them to it. If the specified mail contains only personal contacts, or access was opened by inattention, then everything can be fixed. Mail changes in the account and settings section. You can cancel the distribution of invitations if you go to the already sent messages and select the "revoke" option for each of the contacts.

How do I search LinkedIn for contacts that are important to my profile status? In this network, it will not be possible to invite as a friend a person whose profiles have been seen or found according to some criteria. You need to know his email. This is a kind of protection against the importunity of unfamiliar participants.

Groups

Create groups, join them, communicate with members - such an opportunity is also provided on LinkedIn. Groups can be both open and closed (participation only after administrator permission). In them you can consult with people on various issues, help others, applying your experience, learn something new and useful. Thus, you can both get help from more experienced colleagues, and draw attention to your knowledge, interest potential employers.

If you would like to find a job in the USA, consider the geography of the group. The desired country must be specified in the filter.

Job Search

It is for this that many people register in this network - the search for a good job or part-time job. The service itself will select and offer available vacancies, according to the data specified in the profile. Just go to the "Vacancies" section located at the top of the page. If nothing interesting was found, you can set your own search according to certain criteria. In order not to miss new interesting options, set up email alerts.

Having become interested in the employer, you can go to his page, read about the company, see the list of employees. Some of them may be familiar, which will allow you to learn more about the potential place and team.

Be careful when looking for a new job if the current employer is also registered on the portal. Changes in the status of the profile, activity and tracking of other firms and vacancies will be visible to everyone. The option can be disabled in the "Privacy and Settings" section.

Recommendations work well at attracting the attention of employers. These are the reviews and characteristics that colleagues and acquaintances give. You can start receiving them on your own - by writing a recommendation to the one with whom you worked. In response, you can get feedback about yourself.

The same is true with the skills that are indicated during registration. The more they are confirmed by other people, the more attractive the profile for the recruiter.

To get your approval and validation, start grading others.

If you want to expand your opportunities, get in touch with people who have 500 or more connections in this network. Such participants are called LIONs (LinkedIn Open Networkers). Their acquaintances are a whole world of business connections and unique opportunities.

You can draw attention to yourself:

• publishing useful and interesting information at least once every few days;
• adding your skills, showing growth;
• actively participating in group discussions to get into the list of the five most active of the week;
• by liking and sharing the posts of others;
• organizing your group.

Paid account

The network offers extended functionality when purchasing a paid account on the portal.

Its capabilities:

• you can see who viewed the profile;
• advanced search filters;
• saving member profiles in folders;
• adding notes and additional contact information to saved profiles;
• more detailed information about other users.

The cost of premium access is several tens of dollars or euros per month (from 24.95 USD). For an average person, this amount can be high, and the functions offered are not so important. But companies, recruiters, hiring agents will appreciate them in full. It will be more convenient and easier to find the right candidate among dozens of others.

LinkedIn for Business

The social network is used not only individuals. Enterprises can also register in it and create their own page. In some ways, it resembles business pages on Facebook. But the goal is not to find customers and advertise the brand. Information about the company is indicated here: employees, news, vacancies and requirements for candidates. unnecessarily frequent update pages may result in blocking or removal from the portal.

1. It is unrealistic to spend time on entertainment - no personal photos and information, advertising and spam.
2. The filter system allows you to find candidates with the desired parameters. You can view them, select them as favorites, see activities and recommendations from other participants.
3. The probability that the data indicated in the account is true is much higher than in a regular resume or other social networks. This is explained simply - the system tries to find contacts at the specified place of work and study. And the facts are confirmed by real people. It is hard for professionals to deceive this service.

Knowing how to use LinkedIn increases your chances of finding interesting job offers, partners, and colleagues to connect with. This social network, unlike others, will not take time for extraneous activities: viewing photos, ads, cats and other time-consuming content.

There are several dozen large international social networks general purpose, hundreds of regional ones, and possibly thousands of almost unknown ones. But besides them, there are also specialized ones, one of which is LinkedIn. In this article, I will tell you what LinkedIn.com is and what it is for.

What is this LinkedIn network

LinkedIn is a social network that is positioned as a place where it is easy to find and maintain business contacts. Simply put, this is a site where specialists from different fields add each other as “friends”, communicate face-to-face and in groups.

As of 2016, the LinkedIn.com website interface has been translated into 23 languages, including Russian. Relatively recent data indicate that over 400 million user accounts are registered on the Linkedin service, however, how many of them are active is not reported.

In the summer of 2016, the LinkedIn project changed ownership. Microsoft has agreed with former management firms about the transfer of the site under the control of the software giant. The deal amounted to 26 billion, 200 million dollars. This is one of the largest acquisitions of Microsoft in the history of the corporation. I hope you understand that this is LinkedIn, now let's analyze the use of a social network.

Who uses the social network LinkedIn

The service represents 150 business sectors in 200 countries of the World. However, the majority of users (almost 50%) are people who live and work in the United States. Thus, it can be assumed that almost every professional American has an account in this service.

The percentage of users from Europe (including Russia) is 25% or about 100 million people. In third place is India with just over 2% or 10 million users.

Features of the LinkedIn social network

What does LinkedIn mean for online business? The functionality of the social network was created to serve users who are interested in finding and / or maintaining working contacts and communication on professional topics. LinkedIn provides a simple interface for inviting (importing contacts, so to speak) people from other services, such as an email contact book, social media friend lists, and so on. It is also interesting that many Runet users do not yet know what LinkedIn.com is.

LinkedIn users can complete profiles. It is possible to indicate in them: contact information, information about education and places of work, skills, etc. This is necessary so that other users of the service can find a person and, for example, hunt (invite to a job interview).

The site has the ability to publish materials (as in the Facebook or Twitter feed / microblog), exchange messages, communicate in interest groups, etc.

Who needs LinkedIn and why

The LinkedIn social network is a service for those who are used to separating work and personal life. It can be used to have convenient tool to communicate with employees, colleagues and / or business partners, while not embarrassing them with posts that are not related to work (as it would be if work contacts were present in the Facebook or VKontakte friend feed).

In addition, it is known that LinkedIn.com is a site that can help you find an interesting and well-paid job or new business partners.

LinkedIn is a popular social network useful for expanding and establishing professional contacts. It has registered over 100 million users(50% US residents), which represent 150 different business areas from over 200 countries.

The number of Linkedin users is 100 million, which is ten times less than Facebook's audience of 1 billion. However, when you look at the quality level of users for business contacts and networking, the opposite is observed here. The quality of the audience of the Linked network is much higher than the social one Facebook networks, which makes it possible for the "network for business contacts" to place expensive Google ads.

It should also be noted that the business network was previously mainly focused on IT specialists, and due to this, IT specialists should be the first interested in using this network.

Why is this Linkedin network needed, features

LinkedIn gives registered users extensive opportunities to create and establish business contacts, for business communications.

Contacts are established for a variety of purposes:

• it is a representation of oneself through existing contacts and their expansion;
• search for highly qualified employees;
• search and finding business partners;
• you can search for contacts of companies and groups (or create groups);
• post a vacancy (for example, to search for a job).

Additional features include the ability to place additional information about future conferences, business trips and favorite books.

The principle of operation of the Linkedin business network is as follows: all users, adding their good friend, include him in the very first level of their contacts. Friends, partners or close acquaintances are added to the first level. Recent acquaintances or potential partners are added to the second sublevel and so on.

How to use this network

For a more accurate and faster result on a social network, it is highly recommended filling in all registration fields, however, registration is also possible when filling out the form with minimal information about yourself.

http://ru.linkedin.com

For a registered user, LinkedIn offers find and invite friends, acquaintances, colleagues, classmates in this network. You can only enter the first and last name of the desired person.

The network has an excellent search capability, the function establishing new contacts and ease of keeping in touch with friends.

Nevertheless, the main function of a business social network is the possibility of realizing career and professional opportunities for users. Large quantity network services is designed to search for people and further work with them, to receive a variety of feedback and recommendations.

Here is an overview of the job search opportunity:

This page is for this Job search” in the Job tab.

It is difficult to find a person who is not registered in any social network. Of course, today it is one of the most important components of constant communication with friends, acquaintances, comrades of interest. However, for the most part, all this concerns social life, but what about professional? After all, it is equally important to be aware of what is happening in your professional field, communicate with colleagues, share knowledge and experience, build up For someone it will be a real discovery that there is a network created specifically for these purposes. It's called LinkedIn. In Russia, few people know about it yet, but those who know do not quite understand how it can be useful. Therefore, in this article we will fill this gap and tell LinkedIn how to use it and why.

Why do you need LinkedIn?

Tell me, what are you doing to find your old friend or former classmate? Obviously, go to your account in one of the social networks - in Odnoklassniki, VKontakte or Facebook. What do you think recruiters do in America (and many already in Europe) in order to find a good professional for a vacancy that has opened in the company? No, they don't go to job sites, but go straight to LinkedIn. Why? Because they know - there they can find the one they need, having received about him detailed information and recommendations that guarantee the professionalism of the candidate. Do you want the work itself to look for you, and not you for it? Then you need a professional LinkedIn network - don't waste time and register soon!

LinkedIn Code of Conduct

How does it work this resource? Its meaning is to make professional connections, gain experience and share knowledge with colleagues and, of course, find a job. But not everything is so simple. Let's go in order.

Create and complete a profile

The first thing you do is register and fill out your online profile. This is similar to a resume, but more detailed and useful. Try to fill it as completely as possible (not 20-30%, but 100%). What information should be provided? To get started, it would be nice to enter the following information:

1. Full name and the name of your specialization/profession.

4. something like a cover letter. List your aspirations and goals here. Write what you like about your profession and what development plans you have.

5. Contacts. And the more there are, the better. This and mobile connection, and emails, and Skype.

6. Awards, certificates, tests and more. If you have any of these, don't forget to write about it.

All of this information must be filled out carefully and thoughtfully, because what is a LinkedIn profile? This is your professional face, which means you need to treat it accordingly.

Professional activity: first steps

Filling out your resume profile does not end your work, but only begins. Now you need to get the first contacts. Add your friends, colleagues. One day, one of them can help you meet the right person. Join professional interest groups, the maximum number is 50 (it is better to use the entire maximum allowed). What to do in groups? Gain new knowledge, follow developments and news in your field of activity, acquire new useful contacts.

By the way, about skills. Go to the pages of your colleagues and put confirmation of their skills, they will answer you the same. This will make them more significant, because they were confirmed by other people.

Building professional connections and communication

Now you need to actively increase your contacts and make yourself known. What is LinkedIn? This is the place to find a professional. Recruiters post interesting vacancies here, as well as independently search for candidates by viewing groups and evaluating participants. That is why it is very important to be active - do not neglect to participate in discussions, give advice and answer questions on the forums (of course, if you know the answer for sure). This will make you stand out. Believe me, soon you will start receiving job offers that you will not have time to dismiss (or maybe you will find the job of your dreams this way).

In addition, add executives and managers of companies that you are interested in, recruiters and specialists working in your professional field to your contacts. The more connections you have, the faster they will grow, the more chances there will be to find interesting offers and develop your career.

Contacts: careful selection

However, be selective in your contacts - add people who connect you with professional and business interests, colleagues and just useful people. But a neighbor on the landing, for example, or a friend from a vacation in Turkey, should not be added. This can sometimes work against you. If you already have someone you don't like on your professional connections list, it will be useful for you to know how to delete a contact on LinkedIn. To do this is simple: in the "Network" menu, select " The address book", in the "Contacts" tab, find the "Delete contacts" link, select the people you want to delete, then click on the corresponding button. Those users who have been excluded from your contact list will receive notifications about this.

LinkedIn is an important step in your professional journey

Even if you are not currently looking for a job, update your information regularly. professional experience acquired skills, keep in touch. One day, when you want to change jobs, it will not be difficult to do this.

In Russia, this resource is not yet very popular. Few people know what LinkedIn is. Reviews about this professional network are mixed, and all because people do not understand its importance and benefits for their professional development. However, there is no doubt that there is a benefit. Just think - today it has more than 200 million registered users, of which about half are in America. The network is popular in Europe and even in India. Therefore, if you plan to build a career abroad in the future, registering with LinkedIn is a must - and the sooner the better.

Deleting a LinkedIn account: instructions

Although this professional social network is very useful, there may be reasons why you want to delete your account. Well, this is everyone's business and right. If you have made such a decision, then read how to leave LinkedIn. Here is a step by step guide:

1. Go to your profile and click on the button with your name located in the upper right corner.

2. It will open in which you need to select the "Settings" item. Under the "Account" tab, you will see the item "Delete account".

3. Click on it and select the reason why you want to leave the network.

4. Confirm the information about account by clicking "Account Verification".

5. On the next page, perform the final action - click "Delete account". It will be closed within 72 hours.

That's how easy it is to delete your profile in a professional network, let alone open and fill out. If you already have a large network of contacts, and you were an active user, a member of groups, then think twice before saying goodbye to LinkedIn. Reviews of many professionals and recruiters say that sooner or later this resource can be very useful for everyone. Therefore, if you have not yet felt the usefulness of the network, do not give up its capabilities. Surely a case will turn up when she will help you move up the career ladder or make useful acquaintances.

Based on everything we have said, what is LinkedIn in a nutshell? This is VKontakte, only not for friendly, but for professional communication and growth.