Why do we lose and how to avoid losses? White hat SEO: instructions for nice guys Step #3 - Quickly get to the TOP.

The author of the world bestseller “The Richest Man in Babylon,” Clayson George, revealed the secrets that anyone who wants to realize their most ambitious plans needs to know. They are the key to success and wealth. According to the author, and it is difficult for us to disagree with him, it is money that is the measure of a person’s success.

There are people who constantly stay late at work, wanting to complete a project ahead of schedule. Of course, hard work is commendable, but often passion goes beyond the scope of adequate activity. In some cases, this is due to the character of the person.

Did you know that peace and quiet are essential for mental health? Learn some useful rules for maintaining health and managing emotions.

How to regain peace of mind? 10 simple methods

Whoever the person is modern society, no matter what benefits he possesses, sooner or later he has to face the main problem of our society - stress. A person’s physical health directly depends on their mental state. In addition to depression and depression, stress also provokes more serious problems. To avoid diseases, you need to pay special attention to your emotional state and promptly put your nervous system in order.

Why are we afraid to refuse? How to overcome your fear?

“No” is such a short word, but for some reason instead of it we still more often say phrases such as: “maybe”, “I’ll think about it”, “perhaps”, “maybe you’re right”, “yes”... Anything, but not cherished and so simple - “no”. Why?

All the habits that we introduce into our lives, consciously or not, sometimes change and control it to a greater extent than we ourselves. That is why many researchers and scientists conduct all kinds of experiments, observing different habits of different people in order to understand which of these habits are “correct” and will change life for the better, and which ones are better to get rid of. Every person wants to improve themselves, and this article can help you with this.

Some of us, when we lose something valuable, say: “God gave, God took away.” Others complain about fate, that there are unknown forces that have been taken away and which we cannot influence. They regret the loss. Others blame only themselves for inattention and lack of foresight. In any case, we all know that losing is unpleasant. Without even saying what exactly, but losing what belonged to us is always sad. Well, isn't it sad when dear mobile phone accidentally drop it into a village toilet? Fate? Or inattention?

The phenomenon when a person puts everything off until later is called procrastination. This is not some rare disease, but a fairly common tendency to put off until the next day what you don’t want to do now. This attitude may be quite weakly expressed in some people, while for others it greatly interferes with their lives. Salvation is possible only for a person who is able to set the right priorities and not neglect secondary responsibilities.

There are six so-called “productivity killers”, and it is better to familiarize yourself with them in advance so as not to become victims of them and not to stop at the achieved level.

Hello, dear readers of the blog site. Today I want to talk about those ways and methods of website promotion that can be used in the case of a commercial or information project. Well, let’s look at what you need to pay attention to and what can affect the success of this process.

There are actually not so many ways and methods of promotion, but choosing what will be best suited for your case is not so easy. Eat free ways, and there are also paid ones, and they are very expensive.

But by paying money you will not at all get a guarantee that your methods will bring you success. Here, preliminary optimization for promotion and promotion is very important, which we will discuss in detail at the very end of the article. Well, let's go.

Which method to choose - SEO promotion or context

The purpose of this article is to understand whether it is really so important to do SEO or whether it will be possible to use any other methods and methods of promotion. I would also like to understand what the difference will be in this case and whether there are worthy alternative ways to attract targeted visitors to your website.

But, firstly, the relevance of different methods of promotion should be considered separately for commercial and non-commercial projects. Essentially, in both cases main task facing site owners will be to attract as much as possible more target visitors (how to find out and evaluate), but commercial projects have alternative way in the form or Google Adwords, but owners of non-profit (information) projects can only rely on SEO, because they will have no other method to break out of the circle of oblivion.

Let's first see how necessary SEO is for commercial projects (offices providing various services, etc.), because they really have at their disposal worthy alternative in the form of Yandex Direct and Google Adwords. These tools belong to Yandex and the Google search engine, and at the same time they are also their main source of income (up to 90 percent of total treasury revenues).

Consequently, search engines are vitally interested in the owners of commercial projects choosing their services over SEO promotion services, and they strive to ensure that the thought of SEO arises in the minds of businessmen as rarely as possible. Let's compare the possibilities of promotion and methods of attracting visitors to the site by placing contextual advertising ads.

I’ll say in advance that everything here is far from clear and the butting is very serious - search engines are trying their best to mess up SEO optimizers, but they won’t hurt themselves either (they can cancel purchased links, but in this case the results will become too irrelevant), and SEO experts are collectively looking for ways to quietly bypass the machinations of evil search engines.

If we generalize the task of merchants by , then they need to solve only one problem - to get to the search queries they need (it is described here and how it can be used).

Moreover, you can get to this first page two main ways:

1. take a long time, but often very effective SEO promotion m (if you have a decent SEO office)
2. an alternative way is to start spending your budget on contextual advertising in Yandex and Google, and almost immediately get your first visitors and clients

So how? Do you still think that search engine promotion is for you the only way? Not at all. You can do without it and lure visitors only purely by placing contextual advertising ads. You don’t even have to carry out internal optimization, but just work on it so that clients don’t run away from your project like scalded ones.

The only main thing is that this enterprise should be profitable. But this method still has the right to life and it has a number of advantages compared to the context, and in the end, no one bothers to combine systematic promotion to the Top search results with the placement of the context.

When you move to the Top for your request, you can stop placing contextual ads on this topic, saving your budget. But it will be possible to leave the context anyway, thereby increasing the number of sales and not taking into account expenses.

There is also an opportunity for online stores, which can also significantly increase sales. In addition, the so-called (brand promotion and attracting visitors from social networks, forums and other social media) is also becoming widespread.

Honest pros and cons of SEO, context and SMO

Each method has its pros and cons. Let's start with the same SEO, which has a lot of ambiguity:

1. This method has a fairly long-lasting effect. Those. at the initial stage, you should invest well in the promotion method (site optimization, buying links, usability development), but over time, when your efforts reach their climax, you will be able to rest on your laurels and enjoy being in the Top search results.
2. Most likely, this method will help you get a much larger flow of visitors than could be done by placing contextual advertising. But it’s not a fact that this will be your entire target audience.
3. One of the biggest disadvantages of this method of website promotion is that it is very, and often “very, very” for a long time. When promoting according to low frequency and mid frequency requests, this can be 1-2 months, and for a highly competitive high frequency one - from six months to a year (or more), depending on the age of the site being promoted. Are you ready to wait that long?

If you are willing to wait that long, then at the same time prepare to be completely disappointed with the results of this method. Despite any guarantees of SEO firms (some of them even include guarantees in the contract), no one will cannot guarantee results.

If the case goes to court, then you will inevitably lose, because your unsuccessful position in the Top will be interpreted as the action of an independent third party (Yandex or Google) that has nothing to do with the contract.

SEO specialists will tell you that we tried, but, alas, the insidious search changed and nothing worked out for us. There are no guarantees in SEO and you will have to accept this or give up this method attracting visitors for good.

4. In addition, search engine promotion can be very expensive, depending on the degree of competition in your topic. Links cost money, and you may need a lot of them. But even if you are ready to spend huge budgets on linking and paying for the office, in some areas it may turn out to be SEO shamanism almost hopeless(plastic windows and similar super-mega-duper competitive topics) - failure will inevitably await you.

Well, the last thing that can be attributed to the disadvantages of SEO promotion is the always present risk of falling under sanctions from outside search engines. Using methods and methods of promotion, you are essentially deceiving them and spamming them, if you look at it honestly and talk about it frankly.

Search algorithms are constantly changing, and for things that were not punished until recently and that allowed sites to be promoted to the Top, they are now punished and various sanctions are applied (), getting out of which is not always easy and quick.

In general, in promoting under Yandex and Google, everything is not as smooth as it might seem at first glance. But despite this, according to some estimates, this market even exceeds the contextual advertising market in capitalization, which means that the methods and methods of website promotion work and, for the most part, work well.

But let's now turn our attention to the advantages and disadvantages of ways to attract the target audience through contextual advertising in Direct or Adwords:

1. The main advantage of this method is quick returns, because immediately after posting your ads you will receive visitors and calls.
2. You can also very clearly manage and regulate your expenses through the settings of the advertising company
3. Attracting visitors through contextual advertising too can be very expensive, depending on the competition in your topic
4. If you ineptly set up an advertising campaign and show some carelessness, you can “inevitably” waste your entire considerable budget without getting the desired result when using this method of promotion

Those. It turns out that contextual advertising is a very good, but by no means an unambiguous alternative to SEO promotion. But recently, many commercial companies are looking closely at various methods of promotion in in social networks and other media.

Therefore, let's try to consider the pros and cons of this alternative to link promotion. So what can this give us? SMO:

1. Breaking the traditional description of the pros and cons of this or that method of promotion, I’ll start with the cons. When using social media promotion, you will have to have an employee who will literally live on social networks and forums. Otherwise, it is simply impossible to earn the trust of network users and keep your finger on the pulse.
2. There are quite a few on social media high level trust in the materials and links posted there. Visitors who come to your site from social networks will be more favorably disposed towards you than visitors who come from Yandex and Google search results.
3. High conversion rate from social traffic with competent work to find the best ways to promote and promote the brand.

In principle, if the owner of a commercial website wants methods of promotion and promotion to be effective, then, probably, you should not get hung up on any one of them, but start promoting on all fronts at the same time, i.e. use everything available methods to achieve the best results (the easiest option is to install buttons and a block for each page of the site).

Ways to promote and promote our sites

Let's now turn our attention to information projects, like a website. The fact that my project is non-profit does not mean that I do not make money from it. Not at all. I once even described a couple of dozen ways to allow), for example, all on the same, on or on the sale of links in exchanges of “eternal” links:

1. MiraLinks described
2. GoGetLinks— read about the nuances of working with GGL
3. GetGoodLinks— description of the possibility of purchasing links from pages with PR (high static weight)

My project website is non-commercial for the simple reason that I do not sell anything or offer services, and therefore the search queries for which it should be promoted will be informational (read about the nuances of promotion for such queries in an interview with the author), which imposes a very strong restrictions on the methods used to promote it.

Agree that attracting visitors using contextual advertising ads is not a promising method in this case, especially if the main type of income for a non-profit project may be showing Yandex or Google contextual advertising ads and receiving payment for it. It turns out like that old joke: they stole a box of vodka and sold it, but drank the money away.

In general, in this regard for non-commercial sites SEO promotion is possible, but the methods should be different from the promotion of commercial projects. But nevertheless, we still have a number of tools for this:

1. Internal optimization and licking of texts (namely licking, not spamming) coupled with thoughtful internal linking from the texts of articles to other articles with well-thought-out ones, including those selected in. Read more about this in the article, and publications may often not allow you to do this. Lick your titles and, if possible, snippets, and also try to experiment with increasing the convenience and attractiveness of navigation.)? If your project is periodically unavailable for some time, search sanctions will follow immediately.
2. Do you know ? Although, I pulled some words from the wrong opera. However, the inability to type quickly will “inevitably” entail difficulties in promotion, because unique content is typed with pens, or rather with fingers, preferably ten at a time.
3. Well, are you implementing it? If not, then it’s in vain, because numerous errors in the texts greatly undermine the behavioral characteristics of your project.
If you are all these technical problems decided that progress would be, if not inevitable, then at least not complicated by unnecessary difficulties.

Now I will show you the DIY SEO promotion method that I used to promote my website to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.

I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.

In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white safe methods - wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all the promotion =)

And the very first step is choosing the right keyword for your article.

Step #1 – Select key queries “per million”

I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself SEO promotion.” That's why I put this phrase in the title.

Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.

And our task is to select key queries that:

1. Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);
2. They have low competition (otherwise it will be almost impossible for you to break into the TOP);
3. They have good prospects for “career growth” (more on this below).

Collecting a pool of such key queries is called compiling semantic core. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.

The main tool for selecting keywords

Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our mind for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat. This is a free tool that will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.

As you can see in the screenshot above - this request has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.

We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add question words – “how”, “what”, “why”.

And here we already have a very wide field for activity. We take each key query that we like and insert it into quotation marks to check the exact frequency. As a result we get:

Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition among requests, we will use a service called “ Mutagen" It's paid, but you can do 10 free checks every day. And paid checks are very inexpensive - a few kopecks apiece.

The essence of this service in that it compares many different indicators of sites that are in first place in search results for a particular query, and draws a conclusion how easy or difficult it will be to “move” these sites.

For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.

This query shows competition of “more than 25”. This is the maximum level of competition that Mutagen shows. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.

If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?

Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.

Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.

Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even further, and received a competition level of only 4, and almost 200 net views.

This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.

Step #2 – Write armor-piercing articles

The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still not written.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Should I write it myself or hire a copywriter?

I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.

Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.

And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even different services to check the uniqueness of the text and show “95-100% uniqueness” of such texts - Yandex and Google have their own verification algorithms.

Non-unique content is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.

Should I write long articles or short ones?

One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you also need to write long articles:

1. Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.
2. The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.
3. Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
4. By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).
5. An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.

Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.

This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.

And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.

Step #3 - Quickly get to the TOP

Turnkey article optimization

After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:

1. In the H1 header;
2. In the SEO title, which is called “title”;
3. At the very beginning of the article (preferably in the first sentence);
4. In the alt tag and in image captions;
5. In the URL of your article;
6. In subheading H2;
7. In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and what key query it wants to compete for. Now all that remains is to wait to see what verdict the search engines will make.

We speed up the publication of articles in the TOP

It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.

To achieve the same result, here's what you need to do:

• Write and publish articles every day on certain time. If Yandex notices that new material appears on your site every day at 12 o’clock, then soon it will begin sending its special robot to your site at exactly 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.
• After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:

• Place links to your new material on all social networks where you can: VKontakte, Facebook, Twitter, Google+ and others.
• Send a newsletter to your subscriber base notifying you about new article(if you don’t have it yet, it’s time to start collecting)

Actually, this is where the main work of website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to a “thousandth” site, and then to a “ten-thousand” site. There would be a desire)

I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

See you later!

Yours Dmitry Novoselov

Search engines have already defeated the dark side and deceptive promotion methods no longer work: link spam and doorways are a thing of the past. Now there is only Jedi white SEO and not so Jedi gray. Today we talk about the first one.

White hat search engine optimization – what is it?

These are legal, good and search engine-approved promotion methods. It is based on the ideology that is propagated by Yandex and Google - the top should contain useful, relevant and convenient content. White-hat promotion methods involve working on the site itself and nothing more. If you do everything according to the rules, you will not be able to influence external ranking factors. Let's see what search engines mean by and figure out honest, good and beautiful optimization methods for smart people.

What does white hat SEO consist of?

Quality content

It is very important. The search engine wants the top results to consist of resources that are relevant and useful to the user, so the optimizer is obliged to ensure that the site contains high-quality and detailed texts, diagrams and tables. And all this should be optimized (but without spam keywords).

Let's take a site with plastic windows as an example (don't laugh). A white hat SEO contractor will definitely analyze competitors and place the most useful content on the page: he will create a separate page for each service, type of window and group of queries. He will make sure that the density of keys in the text is optimal, and that the materials themselves are unique and meet quality criteria.

Was:

A website with three pages: home, contacts and “about the company”. On the main page there is a small description of services and a telephone number.

Became:

The optimizer created a separate landing page for each group of queries, service and type of product. On each of them he placed a good one. high-quality text describing all technical characteristics products, company operation scheme, prices and telephone numbers. The texts have headings of different levels with occurrences of keywords, lists, everything is divided into paragraphs and cleared of spam.

This is roughly how you need to work with content according to search engines: provide maximum information in a convenient format. If the site has all this, Yandex and Google will give it a plus in the magazine - you still need to earn an A.

Internal optimization

This includes everything related to the site itself: checking the HTML code, linking pages, selecting URLs, internal links, server response codes, setting up the robots.txt file and a bunch of other things. The principle here is simple: the easier it is for a search robot to rummage around a site, the higher it rates it.

• Fill out title and description correctly. Their content must match the content of the page.
• Think over the structure of the site.
• Follow the recommendations for posting images and videos: change the file name in accordance with its content, fill in the title and alt, and so on.
• Allow search robot access to CSS files and JavaScript.
• Post important and useful content on home page. Otherwise, the robot will think that it is difficult for users to reach it.
• Set the “nofollow” attribute to advertising links.
• Check the site for broken links.
• Optimize page loading speed.
• Make easy navigation for users.
• Check the resource for correct display in popular browsers.
• Switch to HTTPS protocol.

The list is not complete, but it gives an idea of ​​the scope of work.

Yandex has A 20-page guide to creating websites and a small list of examples of what not to do. For example:

• You can't steal or duplicate content (surprise).
• You cannot be useless to the user (not provide any original content).
• Do not harm users (post malicious code or programs).
• You cannot push ads aggressively (place pop-up windows that cannot be closed).
• You cannot deceive search engines and users (provide different content to robots and people, redirect to another site, and so on).
• You cannot cheat anything (place SEO links, re-optimize text, simulate visits, and so on).

These are basic principles; everything is described in detail in the manual. Good example Yandex also leads. In his opinion, the site should contain original and valuable content, really useful links, and so on. In general, you need to think about the user 24 hours a day, seven days a week and develop a website based on this: optimize design, navigation, content and everything else.

Let's summarize

In fact, the principles of search engines are the instructions for white hat SEO. They want your site to be useful, original and user-friendly. This is what you need internal optimization, and the PS does not like manipulations with external factors.

High quality link profile

Another attribute of white-hat SEO is the most natural link profile. If a good thematic site refers to ours with plastic windows, that’s good - the PS will think that the resource was useful to users and will add weight to the link. And if the external link is on some garbage directory, then the search engine will at least throw it in spam and will not take it into account when ranking. To summarize: all links must be natural and placed on good, high-quality resources.

I repeat: for search engines, optimizing a website means making it convenient and useful for the user. If the resource content is relevant search query, everything is fine with the trust of search engines, it is convenient for the user to work with it and people are talking about it, then everything will be fine. The resource will take its rightful place in organic search results and may even receive its share of traffic. White methods are safe, but their effectiveness and speed are low. But that’s why they’re white: they’re fluffy and don’t bite.

White hat SEO is a method of promotion that is correct and approved by search engines. The main idea is that the site should be of high quality and polished to a shine, and the rest will follow (how is another question). According to the logic of Yandex and Google, they simply use good resources, and then recommend them, and from this links appear and improve behavioral factors. And it is for this reason that PSs do not like manipulations with external optimization and classify such methods as “gray”. But even if the optimizer has enough cunning to competently purchase links, he cannot survive without white hat SEO - only sites that are liked by search engines make it to the top: they offer users useful content, convenience, fast loading and clean code. And this is absolutely fair, because otherwise the entire issue will be trashed.