Seo in Yandex. Promotion in Yandex Maps and Google Maps

microfinance company
bistrodengi.ru

In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits increased by 12,000. One of the most important indicators for any commercial site - conversion - doubled. This result, of course, justified all our bold expectations. We thank the site team for their professionalism, responsible approach and high results. We are ready to continue successful cooperation.

Car rental in Dubai
rentacardubai.ru

Website medical topics
mamoclam.ru

For more than two years of work, the site's specialists have achieved only positive results: they increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% for promoted queries. We consider this result worthy and recommend the website team to everyone who is looking for skilled and experienced search promotion specialists.

The website specialists have been working on our website for almost a year, since March 2018. For a year of work according to this scheme, it was possible to double the traffic to the site. The overall visibility of the site in search engines Yandex and Google: from 3% at the start of work to 28% in February 2019 - such a result cannot but rejoice and in fact proves that we turned to a professional and responsible company!

Online store of stun guns
shocker.ru

We have been cooperating with the site for more than a year and a half. During this period, the company's employees carried out a lot of diverse work, which gave a positive result. Overall search traffic has almost doubled. The number of queries in search engines has also grown significantly: more than four times. Google had 90 queries in August 2017, now there are 141. General visibility increased from 39 to 71 requests. We consider this to be a very successful result.

Network of auto component stores
amper.online

Since October 2018, we have been trusting the company to promote the website in search engines and are very pleased with the process and results. Optimizers have chosen a strategy that, even in a short period of time, helped our online store improve visibility in the search. The positions of our site from the start of optimization work have been growing steadily. Search traffic has grown significantly. A good pace was taken, and this was immediately reflected in the applications, there were significantly more of them!

Internet discounter
garden-mall.ru

We express our gratitude to all employees for the work on search promotion and optimization of our site. Thanks to the close-knit work on the site, it occupies a leading position in popular search engines. The site met all our expectations and completed the tasks in full accordance with the requirements. We look forward to fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!

We are very satisfied with the work of the manager - we receive detailed reports, consultations on all emerging issues, we see how quickly the tasks are completed. The result suits us. In just 2 months of website promotion, the audience has doubled (by 256%)! The site specialists managed to bring 63 targeted queries to the Yandex TOP-10, 28 targeted queries to the Google TOP-10, half of which are in the 1st place.

Online shoe store
shoes-ras.ru

Favorable cooperation with the company site has brought significant improvements to the site http://www.obuv-ras.ru/ - attendance and sales are growing every day. More than 28,000 views per month, bringing more than 75% of targeted queries to the TOP-10 Yandex and Google search engines. We hope that in the future such interaction will achieve even greater results!

car service
solis-auto.ru

Many thanks to the site company for the prompt withdrawal of our site solis-auto.ru to the leading positions of search engines. Having shown that they can be trusted, I set them a new task to promote another site.

Design and engineering company
merlin-project.com

The design and engineering company "Merlin-Project" expresses its deep gratitude to the specialists of the company website for the provision of services for the optimization and promotion of www.merlin-project.ru. An individual approach to clients, understanding the requirements and wishes of the customer, prompt problem solving and high efficiency make it possible to judge the high professionalism of the website team. The site team always responded promptly to our requests and completed the work on time. We consider the employees of the site to be professionals in the field search promotion and have full confidence in their experience.

Production company
tekarte.ru

Separately, I would like to emphasize the partnership qualities of the company for 8 years of joint work. Support and development of the site is carried out in a timely and competent manner, which removes a lot of complex tasks from our organization.

Hi all! In this article, I present to your attention a 100% working case for driving a site into the TOP 3 Yandex with virtually no material costs, i.e. almost free. In the light of the fight against spam and purchased links, it has recently become much more difficult to promote sites in Yandex, and in other PSs too. 100500+ articles have been written on this subject, everyone pours the same assumptions and statements from empty to empty. So to speak, one wrote - the rest were rewritten without thinking, and here you have public opinion on this matter. Is it so? Let's dispel this myth together and see how it really is.

A small preface, and then everything is brief with pictures and point by point. So, like many SEOs and webmasters, I have my own projects in addition to client projects, which also bring good income. In my case, this is income from affiliate programs. On one of these affiliate programs, I wrote 4 articles, sharpened them under different keys, and after a couple of months the whole business began to generate income. Naturally, I tracked the positions and sometimes looked at the competitors in the SERPs. And then at one fine moment a site appeared in the Yandex search results, which really got into first place. Those. moved me to the most "fat" queries.

I had an affiliate program to attract users to the InstaPlus service. Accordingly, the request registration in instaplus. Below, the picture shows the issuance of Yandex for this request. The service itself is in the first position, then this friend and then only me, although earlier I was in second place.

Yandex TOP-3

I can’t say that I don’t care and that, like, everyone earns as they can ... No, it puzzled and stressed me very much. Many people decide to make money on the Internet. To do this, they work tirelessly, compose useful texts, draw beautiful pictures, do everything, as indicated in the "Recommendations for creating sites" from Yandex. And someone decides to go “against everyone” and do everything in their own way at minimal cost and ignoring all the recommendations. And so, after some thought, I decided to analyze this site and see how he did it. After a more or less in-depth audit, I really went nuts! All common truths collapsed in a moment. I even began to respect the one who did it. It would be possible to quiet down and put forward commercial requests to the Yandex TOP in this way, but I consider it my duty to burn the topic to tell you how it all works. Let's go point by point.

Website promotion in Yandex TOP

Buying a domain name

Everything is simple here, you need to choose as close as possible to the request Domain name. As you can see, the friend did not bother for a long time, but simply added reg to the domain name of the service itself - instaplus-reg.me. Here he had to spend money. According to RU-CENTER, domain registration in the .ME zone costs 790 rubles.

Hosting and website development

At this stage, I may be mistaken in the prices, but I think that everything here is free. He created a free demo site based on a website builder simple-different.com/ru/. The maximum - it had to fork out for hosting, but there are a lot of options on how to do it for free. With the site itself, content and design, everything is simple. The most difficult thing is the registration form, 15 minutes to set up;). The rest is a matter of technology, a simple copy-paste of materials from the donor site, for those who are interested, here is the link - https://instaplus.freshdesk.com/support/home. This is the first violation of Yandex's commandments for webmasters - "Create sites with original content or service."

By internal optimization it's simple, minimal robots.txt and sitemap.xml. There is a 301 redirect from www to non-www. Double home page present, but apparently no one cares. Meta tags are filled, see the screenshot below.

How to promote a site in Yandex independently

In principle, everything is about creating a site. You can do it in 30 minutes.

External website promotion

I bought (rented), I can assume that for 9 pieces of excellent and inexpensive SEO links, see the screenshot.

How to promote a site in Yandex for free

The analysis of external links was carried out using the service. All links, such as "loves" Yandex, are placed in footers and sidebars (see screenshots)

Link from sidebar
Link from footer

And so on for all links. This is the second, malicious violation of the rules of Yandex - the use of SEO links. Read about SEO links and find out. what can happen for them by clicking on this link https://yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.html .

Outcome

As a result, in just a month this site is in the TOP-3 for queries: etc. Cool! People reached out to register on the service, they pay money to the service, and the service deducts referrals. Easy Money!

So, as I see, Yandex recommendations do not work at all. Nothing changes, and with the help of not tricky ways, it’s elementary to plug any HS into the TOP. It's a shame for other people who actually work. But even for this comrade, he was happy, really well done, he bent everyone 😉

If you want to promote your site in Runet, it is very important that it is present in Yandex on the first page for your target queries. But how to promote a site to the top 10 without extra costs and the risk of getting a “search ban”? Is it possible to do it on your own? Let's figure it out.

How to promote a page in Yandex: basic methods

1. Search engine optimization. This stage is important for promotion in any search engine. The essence of the action is to ensure that the site is not only convenient and works well, but also each page matches the search queries by which users will have to find it.
2. Adding a site to and directory. This step notifies Yandex about the appearance of a new site and helps to speed up the process of its indexing.
3. Contextual advertising. This is the simplest answer to the question of how to quickly promote a site in Yandex. You set up and pay for advertising, and visitors appear on your site almost immediately. Of course, any advertising costs money, but only in this way can your resource get visitors almost immediately after it appears on the Internet.
4. External links. Yandex search robots, in many respects, when evaluating a resource, are guided by citation, i.e. to those links that your site visitors share on different resources. It is believed that the high citation of the site is an indicator of its usefulness. On the other hand, search algorithms are constantly being improved, and Yandex is actively fighting the artificial increase in the link mass. Therefore, it is worth talking about the methods of obtaining links in particular detail.

Usually, all of these methods are used in combination. Moreover, at each stage it is very important to remember that the rules for website promotion in Yandex are strict. And any careless step, due to which search algorithms "suspect" your resource of abuse, can lead to punishments - temporary filters that will "lower" your site in the search results to almost zero, and often to a permanent "search ban". Practice shows that it is very difficult and not always possible to remove these filters later. Therefore, it is better to immediately work with the promotion very, very carefully.

Basic rules for promoting a site in Yandex: putting the site in order

The first thing you need to check is the quality of the selected hosting, as well as the site itself. The fact is that if the site or even individual pages are from time to time inaccessible to the search "bot", this will negatively affect its ranking. Yandex believes that if the site often does not work or many of its pages do not load when accessed, it means that the resource is of poor quality, and the first places for such a site do not shine.

The next step is optimization:

1. On the http://wordstat.yandex.ru service, select search queries suitable for your project. This is not difficult, and we will not dwell on this stage in detail.
2. From the list of selected queries, make the so-called. Those. categorize search queries different pages. Here you can use the numerous tips of SEO-masters or the usual logic. Search phrases should match the page as closely as possible. And you need to choose according to the principle - no more than one high-frequency (with a large number of requests per month), 1-2 mid-frequency ones (from the middle of the list), 2-3 low-frequency ones. However, this method is very variable. The most important thing here is expediency and your sense of proportion.
3. Based on this semantic core for each page. Good text content is one of the keys to the popularity of a resource. Articles should be interesting, useful, relevant and competent. Size matters too - too long texts difficult to perceive, too short carry little information.

Often there are situations when unscrupulous colleagues steal high-quality content and post it on their websites. In no case should this be done, since the identification of non-unique content automatically lowers the position of the site in Yandex search results.

Check "" - write unique and for each page, make sure that when generating the html code there is no duplication of pages (search engines perceive two identical pages at different addresses very negatively), close the internal part of the site for indexing (check the presence and correctness of the file robot.txt).

What parameters affect website promotion

Priority tasks for promotion include:

• timely correction of validation errors (errors in HTML code), code optimization. Find errors here http://validator.w3.org ;
• correct external and internal linking - linking pages with links;
• normal functioning of navigation;
• normal page depth is the number of levels that web pages contain. The best option is three levels or less, not counting the home page;
• correct map setup. Service: https://www.xml-sitemaps.com/ .

These are just the main parameters that should be given special attention. If the owner of the resource does not have the skills to create good content and high-quality development, it is better to turn to specialists - payment for the services of copywriters and webmasters will pay off over time, and the site will function well.

Contextual advertising Yandex

In order to promote the site to the top of Yandex, as well as quickly get the first visitors, it makes sense to turn to paid services advertising from Yandex. And here contextual advertising is considered the most popular and profitable option.

The most profitable option for contextual ads will be the choice of low-frequency queries for promotion, since they are cheaper, and the number of visitors for 10 such queries usually comes more than for one high-frequency one.

The technical side of the issue, in principle, is not at all complicated. And it is described in great detail in the Yandex help sections. It is also important to understand that this method is good as a help to get the first visitors or seasonal (associated with promotions, holidays, important events) increase in site traffic.

Such ads are practically not reflected in the positions in the search results. Although here, apparently, the unspoken rules for promoting a site in Yandex work. And if the site owner pays for Yandex services (uses advertising, pays for paid placement in some services, be it a catalog, Yandex.Market, etc.), then the likelihood of getting a search ban decreases. And ceteris paribus, such a site will rank a little higher than those that do not use these tools at all.

How to promote a site to the top Yandex links

The number of external links or, in other words, the citation of a site is a parameter that Yandex traditionally focuses on when determining the quality and usefulness of a project. If Google initially focused more on content analysis, then for Yandex, in the recent past, the citation index was in the first place. The idea was simple: if people link to a page, it means it's really interesting. It goes without saying that this feature has been very actively used to promote the site in Yandex.

Today, the "weight" of external links in search results has become significantly lower than, for example, 3 years ago. The algorithms of the search engine are improving, developers are trying to protect themselves from the cheating of the link mass, which not so long ago was very much abused by many promotion specialists. And, nevertheless, for Yandex, the presence of external links to the site is far from the last factor today.

External links to the site

1. natural links. They appear due to users quoting your materials on forums, social networks, and on a variety of projects.
2. Commercial Links. They are "eternal" and temporary. The difference between them is clear from the name: "eternal" links are paid once and are placed on permanent basis, temporary ones will stay on the page until you are ready to pay for their placement.

Of course, natural links are much more useful, their weight for Yandex is undeniable, and therefore the presence of this type of link mass is always only beneficial. With a purchased reference mass, everything is somewhat more complicated. Yandex is actively fighting this practice, and if a significant amount of purchased link mass is identified, punishments from the search engine may even follow. And yet this method still works and, with a competent approach, remains effective.

How to promote a site in Yandex for free: natural links

Honest user recommendations are the best means of promotion. At least from the point of view of the search engine: if a person voluntarily links to any resource, then it is really useful. There are several methods for obtaining such links:

Crowd marketing is advertising veiled as user recommendations posted in relevant topics and discussions. Many people make decisions based on public opinion. A major purchase, a trip on vacation - in such cases, they often turn to forums and answer services for advice.

A person is already interested in getting a product or service - it remains only to push him a little in the right direction. Crowd marketing increases not only the position of the site in the search results, but also the level of sales, if the resource is commercial. And the natural link mass serves as an excellent disguise for commercial links from exchanges.

To ensure that people go to the specified web address, and your links are not removed as spam, messages should be posted in appropriate places. The site should be focused on the desired region and relevant topics. Traditionally, the objects for posting messages are blogs, forums, social networks, response services.

Crowd marketing does not require cash costs but requires temporary. Proper placement of posts is a monotonous and time-consuming process: you need to look for platforms, invent new topics for discussion, write messages, etc. Nevertheless, no one has yet figured out how to promote the site to the top 10 faster and more efficiently. This job is a 100% return on investment of time and does not require funds, unless you hire third-party specialists to do it.

How to speed up the promotion of the site to the top - buy links

Not all resources can get enough natural links. For example, those that touch on topics that are inconvenient for public discussion. How to promote the site in the top 10 Yandex in this case? That's right, only at the expense of commercial links.

Specialized exchanges are traditionally considered the best place to buy temporary links: http://www.sape.ru, https://seopult.ru, etc. Here you can choose inexpensively a large number of sites for the link mass, while there is no need to control the honesty of the webmaster - the system does this for you.

Another traditional method is link exchange, when you and the owner of another resource place advertising links to each other. Yandex notices this kind of direct exchange very quickly, and it has not been useful for a long time. But if you have a lot of resources and / or friends, you can agree on a complex exchange “along the chain”, when some sites link to others, those to third ones .... And only through a certain chain does a backlink to your resource pass.

And the most expensive, but reliable and safe option is to buy "eternal" links. The price of such links, of course, is much higher than the payment for link mass on the exchange, but the placement is carried out on an ongoing basis, and Yandex considers such links to be natural if they are correctly located.

Be careful: Minusinsk filter

The most important limiter for site owners in buying link mass today is the Yandex Minusinsk filter. It is he, and not financial opportunities, that very often limits the volume of buying a link mass.

This filter finds sites with an unacceptable number of purchased hyperlinks (more than 500) and significantly lowers their position in the search results. At the first stage of its work, this filter identified and downgraded sites that bought thousands of links, now those who buy more than 500 links are already at risk, and some SEO masters recommend limiting themselves to 250 commercial links.

Moreover, the filter pays special attention to the following parameters:

1. Block placement of links outside the main content (like advertising)
2. High content in one place of anchor phrases.
3. A significant number of external links on the donor site.
4. Lack of clicks on the link (a marker that the link is not interesting to visitors of the donor site).

In order to still increase the volume of the link mass, but not risk falling under Minusinsk, many webmasters have become more active. With this option, you place your article on the topic of your site on someone else's resource, and in the text - one or two links to the pages you need. Such articles can be on sites for years (especially when posting articles for free on the site), or they can be deleted after a while (more often just when the link is paid for the lease period). But Minusinsk also cannot recognize them.

There are many more methods that can be listed in response to the question of how to promote a site in Yandex. Increasing the position in the search results is a laborious and multifaceted process with many nuances that cannot be contained in one article. But the above recommendations can be a powerful basis for optimization if applied correctly.

Do you have your own business?! Are you the owner of your company's corporate website?! You have a question: “How important is website promotion in Yandex to attract more customers in your industry? i-Media specialists unequivocally believe that website promotion in Yandex is one of the most important components for maintaining the correct advertising campaign your business. However, there are some important features this type of advertising.

Features of site promotion in Yandex

1. Website promotion in Yandex is an ongoing process.

No need to wait for an instant effect after the moment you start promoting your project. For low-frequency requests, a noticeable effect should appear in 1.5 - 2 months, for medium-frequency requests - after 3-4 months and for high-frequency requests - after 5-6 months. And if you want to move on high-frequency and very highly competitive requests, then the timing of the withdrawal of your project for such requests can be significantly longer than six months.

2. The results of site promotion in Yandex depend primarily on you.

Clients who believe that the result of their website promotion depends solely on the quality of the optimization company's work are deeply mistaken. The fact is that the algorithms of the Yandex search engine are very attentive to the architecture of your site, they track how unique the content on your site is, how often it is updated. In this regard, before you start promoting your site in the Yandex search engine, you must firmly decide for yourself that you are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.

3. Do not delay the terms of approval.

We are not saying that after a question has been received for approval from the optimization company, then you need to drop all your affairs and start considering the issue. We understand that you have a huge amount of work in the field of your business. However, within 1-3 days you still need to set aside a little of your precious time and answer questions regarding the promotion of your favorite site. After all, in the end, delaying the deadlines can cost you a pretty penny.

Contact the optimization company and discuss alternative ways to resolve the dispute. At the very least, i-Media specialists are always ready to enter into an open dialogue with the client and will make every effort to find alternative ways in case of problem situations at the stage of agreeing on the requirements for internal optimization or improvements to your site.

5. Do not ask SEOs to quickly increase the link budget.

An instant increase in the amount of link mass to your site can lead to sanctions from the Yandex search engine, and as a result, your site will be pessimized or even banned. SEO specialists in the field know how to properly and rationally work on external factors for promoting your site. At i-Media, working on external factors means not only the measured purchase of links to your project using Linkoteka, but also actively uses blogs, articles, reviews, eternal and natural links as tools for website promotion in Yandex, rationally distributing the budget provided to us your project. Therefore, you should not panic if a month after the start of the project you see a small increase in the link mass to your site. Time will pass and it will be sufficient. You just need to rely on the professionalism of site promotion specialists and wait a bit.

Your site receives an increase in thematic link mass, which is very positively perceived when promoting a site in Yandex. One such link according to quality characteristics can replace several of those that an optimization company will select for you on its sites. You perfectly understand that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in the work on the external factors of promoting your site will be very welcome.

7. Coordinate all planned changes on the site with optimizers.

Some improvements have a very negative impact on the results of promotion. In this regard, if you have any ideas for modifying your site, contact the SEO specialists who are engaged in its promotion and discuss your wishes for your site.

The above paragraphs briefly describe the main aspects of site optimization in Yandex. There are convincing arguments that the results are very much dependent on the desire of the client to develop his favorite site according to the requirements of SEO professionals.

Yandex- one of the generally recognized leaders of Runet. Therefore, website promotion in the top Yandex can be called a priority for many online projects that focus on Russian-speaking users. This is explained by the traditionally strong positions of Yandex among users. desktop computers and greater commercial commitment. However, with the advent of the latest search algorithms, promotion under Yandex is becoming increasingly difficult. Constantly new filters added, and getting to the top for many queries is very difficult. It seems that Yandex is indeed gradually leveling the importance of external links.

I think that this is not so, and the author of the site https://prodvizhenie.tv/ confirms this: modern Yandex links only give a start to the TOP, BUT! retention and promotion of the site provide precisely behavioral factors. That is, unique content and links can bring the site to the top, but if it turns out to be of no interest to users in terms of behavior, then nothing can drive it back to the TOP.

As before, in Yandex, you can promote sites with links, but in modern realities, this needs to be approached a little differently ... Today we will consider how to promote a site for free and paid in 2019 and what should be emphasized.

Yandex stated that those who remove purchased links will be encouraged, his site will be ranked qualitatively and the imposition of filters does not threaten him, but here are the statistics of how many site owners reacted to recommendations for removing purchased links:

And here is a graph of the visibility of sites in Yandex issuance after removing links. As you can see on the chart, after a couple of months after the withdrawal, positions began to fall.

There were also sharp drops in the positions of sites in the issuance of even for 50-100 positions, and in some cases the imposition of filters for the sharp removal of links. So think about whether to shoot or not. Personally, in my opinion, nothing needs to be done abruptly, first everything is necessary check incoming links to the site and bad ones are replaced with better ones and we are working on increasing the content with sharpening under low frequency requests, thereby diluting the re-optimized content available on the site and increasing the semantic core.

Natural site promotion links

The policy of search engines is built exclusively on natural promotion. The advice for webmasters today is: "Create useful sites for people and external links will appear by themselves." The very process of accounting for link popularity is based on the assumption that users link to the site on their own initiative, recommending only useful resources. What can not be said about a commercial link, because a recommendation for money cannot be considered honest. Therefore, search engines are so negative about purchased links - they interfere with objective ranking.

Actually filters for paid links Yandex imposes already more often, and takes them into account with different coefficients. In various situations, the weight of a commercial link can be considered in full force or with a lowering effect, or it can be completely zeroed. The main thing is that Yandex understands that this is a commercial link, which means that it must be taken into account in a special way.

That being said, note that not all commercial links are bad. For example, you have a site "for adults" and you cannot get links from good resources even for money. This means that the system that evaluates paid links allows you to evaluate two indicators:

1. The amount of money spent on contextual advertising- it is logical that if a huge budget was spent on advertising, then the owners are trying to make this site good in order to recoup their money;
2. When a site cannot get natural links, even a purchased link is a confirmation of quality.

The ranking system, in which paid links are taken into account at their own discretion, is able to sort resources in commercial topics well, which is what we see today in Yandex's search results. In general, ranking large, unique sites is easy. But how to deal with a lot of small and almost identical?

Let's draw an analogy from life - we have 10 boutiques in front of us. The assortment is the same and the prices are the same, but somehow you need to rank. The easiest way is to sort them depending on the money spent on advertising. When a site invests in development and regularly updates the content on the pages, it means that it works, and is not abandoned. Therefore, despite all its statements, Yandex cannot refuse to take into account link ranking.

That is why it will not work to promote only natural links, you should take both rental and eternal ones from the exchanges, but special attention should be paid to the quality of the sites and their reputation.

Search engines use purchased links with might and main. They stand up for naturalness, but in the TOP they give out resources promoted by commercial links. I think we have no choice - we have to accept the double rules of the game. In some cases, there is no need to jump above your head, just keep at the level of competitors and everyone will get their share of search traffic.

Despite all this, it is still necessary to try to get good links to your resource, trying to deceive Yandex and presenting commercial links as natural ones. After all, if in one day seo-links simply cease to be taken into account by search engines, even very high-quality commercial sites will fly out, and resources with a natural link mass will take their place. But this is unlikely to happen. After all, links are recommendations and without them nothing.

The main factors of natural site promotion:

• Quality content- if you have unique content, which is not on the Internet, users will soon refer to you themselves. Also, do not forget to pay attention to the internal optimization of materials and their sharpening for the necessary search queries;
• Quality web design- clumsy sites question the origin of a unique, high-quality site. The presence of a large number of errors in the validity of the code and the lack of adaptation to mobile devices can reduce traffic and the effect of promotion up to 30-40%;
• Linking and copyright protection- sometimes it's easier to rewrite and post your article without a link to the source. To complicate the process of plagiarism and make them link to you, try to organize competent linking of articles. Also install simple javascript script substituting a link to the source;
• Buttons social networks - links from social networks are taken into account by other algorithms, but when a lot of people refer to the material, this indicates its usefulness. Also this gives good traffic and helps to develop the brand among the masses. Be sure to read about it

I would like to talk about one efficient way getting safe links - crowd marketing. According to research, about 70% of users make decisions based on the reviews they read online. Before buying any product or going on vacation, many people look for reviews, recommendations in social networks, forums or answer services. This is a great opportunity to give them a little push to buy your product while improving your natural link mass.

Why Crowd Marketing Is Beneficial

Being, in fact, “word of mouth”, crowd marketing looks as natural as possible, assuming that links are placed only in relevant topics in discussions. And it doesn't have to be active links, some may be anchorless, closed nofollow tag or, simply text, which for Yandex is a sign of a “human” link, and not set for the sake of promotion.

Returning to the fact that consumers look for reviews before making a purchase, the value of crowd marketing for e-commerce is very high. In addition to a favorable SEO effect, it is easy to increase sales in this way. Below is a survey chart from the Western agency Nielsen, which shows what influences purchases.

The main thing you need to pay attention to in this method of site promotion is the complexity of the approach. The growth of the natural link mass will allow you to form an optimal link profile and disguise yours a little. You also get the ability to manage the reputation created online about your brand. Moreover, all these actions are cumulative. Gradually, users learn more about your site, which leads to increase sales conversion and increase user loyalty.

Content resources also give positive results with a similar approach. For example, due to the increased interest in the exchange rate, many trading sites quickly raised their positions on news queries and received a lot of additional traffic. Look at Smart-lab statistics. ru.

If at website promotion with links you see that for certain queries your articles are ahead of the topics on the forums, try to leave your mentions on these resources. At the same time, it is possible to achieve an increase in traffic even without much growth in positions, if links are placed in visited, thematic discussions. As a result, you get referral traffic (the same search traffic, but passing through other resources).

Such traffic is regarded by search engines as recommendation (referral), since by leaving a link to your site, the user recommends it for viewing. At the same time, it is very important that the share of direct and referral traffic from browser bookmarks or from the set in the address bar would also be quite high. And crowd marketing is designed specifically to get such transitions.

It must be understood that crowd marketing should reduce spam, not increase it. This means that your "inclusion in the discussion" should be extremely organic and look not like spam, but like an unobtrusive opinion expressed from the outside.

How to start promoting a site in the top Yandex? As you understand, we need to transfer information to the right hands. Unlike SEO and SMM, crowd marketing is designed only for users who are already focused on buying your product and need only a little push. To do this, it is enough to depict an expert user who has already successfully solved the problem under discussion.

Another question is where are the very places where such mentions could be left. It is important to find the right topic of discussion on a resource that is focused on your region. To begin with, identify forums, social networks, websites, information platforms where potential buyers are located with their money and doubts. You can use search operators for this.

In general, site promotion under Yandex using crowd of links, the process is quite laborious. You have to do manual work with many nuances or it is worth automating something. Sometimes in a day it is possible to leave only two or three worthy of mention in suitable places. The tricky part is finding a new discussion of what your site already has an article on and leaving a really useful link to it. The main thing is perseverance and hard work. Attendance of some forums is measured in hundreds of thousands unique visitors, therefore, even in competitive commercial topics, these sites are a preferred source of traffic compared to regular sites.

The advantage is that you do not need to pay for the links obtained by this method in monetary terms. The main resource is your precious time. If it is enough, you can search for sites yourself, come up with discussions and put down links. To monitor articles on interesting topics, you can use the Google Alerts tool.

It is very difficult to leave links to commercial pages of products or ordering any services. You can even say that this is almost impossible on a moderated resource with a new account. Before you start posting mentions in such a place, you first need to register. Otherwise, all your actions will definitely be classified as spam. Get ready for monotonous actions, it quickly gets boring ...

If your time is more expensive, look for performers to promote your site to the top of Yandex or pay attention to a specialized service for increasing the link mass, which I wrote about in this article. This service will save you from tedious work and provide very specific guarantees:

• If the link was removed by the moderator within a week, the performer is obliged to replace it with a similar one at his own expense;
• The customer can make changes to the references no later than seven working days before the start of work;
• The contractor must make every effort to ensure the confidentiality of the interests of the customer.

The realization that crowd marketing is a working tool, and its promotion is effective, gradually comes not only to me.

What else to pay attention to when moving to the TOP

Select key queries for which users will come to your site should be based on the subject of the resource. Unlike Google, which loves exact occurrences of keywords, Yandex gives results both with direct occurrence and randomly. Therefore, by optimizing the pages of your site for Yandex, you can more freely approach the choice of key queries.

I will give an example of the correct use of the query "blog promotion". Here's what I did to optimize this article. By the way, my blog this request in Yandex is already in the Top.

This is how I used keywords in the article and meta tags.

Also in the article, the main query was used in the amount of about 3-4 times in the exact occurrence and diluted + synonyms.

For the selection of key queries today, there are many free services. One of the most popular Yandex Wordstat. With it, you can determine the popularity of the search for a particular phrase. The higher this indicator, the more often users are interested in this information by entering this request.

To achieve your goal, you can choose a small number of keywords with the highest popularity (high-frequency keywords) or optimize landing pages for a large number, but which are much less popular (low-frequency keywords). As a rule, to achieve greater effect, experienced webmasters combine both methods, using about 40% of non-anchor links with dilution of the main key.

high frequency keywords provide a match with the most popular search queries users, but have a significant drawback - high level competition. It is very difficult to promote a site using such requests, it is better for a young project to take low-frequency and mid-range requests. Check out the article " How to promote a young blog?".

Why pay attention to the quality and volume of articles

High-quality content (content) of your resource is the best strategy for search engine optimization. Interesting, useful and competent articles will provide your resource with high positions. What is the optimal size of articles we can only guess, but I recommend the following parameters:

• for commercial sites, keep in the range from 2500 characters without spaces to 4500;
• for blogs, vary the volume of articles from 2700 and above, but not more than 15,000 characters, since such footcloths will be difficult to read (Example of this article -)))).

It is best to analyze the issue by looking at the size of the texts on sites in the TOP and apply to your project. I advise you to write texts on your own, because who, if not you, understands your field ... But there is not always time and opportunity to create good lyrics. In this case, they can be ordered. For example, it will cost 200 rubles for 1000 characters (and if you participate in bonus program, then the price will drop to 160 rubles). For this money you get a completely ready-to-publish text with an entry key phrases, which meets the requirements of search engines. Additionally, for 100 rubles, you can order layout for the site. It is convenient that SeoPult has the ability to completely transfer the content of the site to specialists. You just need to set a budget and control the result.

Working on website usability and navigation;

regularly update the content on the site;

we do not make a large depth of pages (no more than 3 levels).

Phew. I hope this material will be useful and will give a general idea of ​​promotion in search engines and help you choose the right methods promotion. Personally, I always use these tips when promoting my clients' projects, which gives a good result to the client, and I get a solid income. Well, I will end here, all the success and good luck !!!

Sincerely, Galiulin Ruslan.