The shipping method used is different from the one advertised. Self-collection of an order as a delivery method, or why do buyers not notice it? Specify the shipping method you are going to use

Learn about the main methods of organizing delivery for online stores:

1. Express delivery;
2. self-delivery of goods from the online store;
3. EMS/Russian mail in online stores;
4. transport companies.

Express delivery

In large cities, this is the most popular method and the most popular delivery service. This method It is characterized by high speed of delivery and the fact that buyers can look at the product before paying to check its condition.

The simplest scheme and easily implemented.

At the start, it is very problematic to hire your own couriers, so you should outsource delivery and use the services of third-party couriers if necessary. This will protect you from unnecessary expenses and there will be no such situations when the courier sits in the office. In the article about courier services for an online store, a comparative overview of courier services that can be entrusted with the delivery of orders is made.

On average, the cost of courier services is approximately 170-200 rubles. an order weighing up to one kilogram, the delivery of which is carried out within St. Petersburg or Moscow. The cost of delivery to St. Petersburg in Moscow time is on average approximately 250-300 rubles.

Let's take a look at the results:

• Price
• Speed
• Reliability

Cost: due to the high speed, such a service is not cheap (for an order weighing one kilogram in one city - from 150 rubles).

Speed: if you have your own couriers, you can send orders on the day you receive orders. Delivery of orders by third-party courier services is carried out the next day after its acceptance.

Reliability: the responsibility for the received cargo lies with your couriers and courier services (you should read the contract with them).

All self-respecting online stores should have courier delivery, regardless of the region where the work is carried out.

Self-delivery of goods from the online store

Self-delivery is more convenient because the buyer does not have to pay for the delivery of the order, and this is true for a small amount of the order. Moreover, buyers are not guided by couriers, who often arrive at unscheduled times.

In addition, at self-delivery points, you can place additional showcases with goods, thereby providing an opportunity for customers to buy other goods in your store.

If there is no office, then you should not be upset, now you can place goods on the basis of self-delivery centers of courier services or firms that were originally sharpened as self-delivery centers for online stores (for example, SamZaber).

A significant disadvantage of self-delivery is the higher percentage of unredeemed orders compared to the courier. Therefore, a few days after the confirmation of orders, it is worth reminding customers that the order is waiting for them. Then the buyer will either finally refuse, or come to pick it up.

Results:

• Price
• Speed
• Reliability
• Possibility of accepting cash upon receipt

Cost: For self-pickup, it may cost nothing if it is your own office. When using the services of third-party pickup centers, the issuance of the 1st order will cost an average of 40-90 rubles. depending on the centre.

Speed: determined low speed the fact that quite often buyers do not immediately arrive for placing an order, but only within a few days.

Reliability: Naturally, if self-collection is in your own office, then you are responsible for it. Responsibility for an order transferred according to documents also lies with third-party pickup centers, do not forget to read the contract.

MailEMS/Russia in online stores

It's no secret that in online stores, cash on delivery is one of the most popular types of delivery in Russia. Firstly, because it has the largest coverage of the territory. Secondly, because many potential buyers live in small towns.

The delivery procedure is as follows:

1. Packaging of goods;
2. Sending orders through Russian Post offices;
3. The order is sent to the recipients, we are waiting for it to arrive at its branch;
4. Upon receipt of the order, the receipt of money is expected.
5. The main disadvantages of cash on delivery delivery. Before opening delivery throughout Russia, you should think about the following:
6. In Russia, the average delivery time is ten days;
7. When shipping only in advance, there is a certain risk of freezing working capital at the time of delivery;

It will also take a lot of work to prevent cases where orders are not picked up. In such cases, you will spend ten days for delivery, a month is allowed for the order to be picked up, and in cases where it is not picked up, another ten days for the return of the goods. Do not forget that in such cases you will have to pay for shipping both there and back.

There may be additional costs for communication with buyers from the regions.

However, even if there are all the above disadvantages, working with the entire audience of Russia has its advantages. Since the discovery of this type of delivery, complications are possible that are associated with the fact that part of the Money travels around Russia in the form of orders, but over time (when buying orders), the situation begins to stabilize. In addition, the audience of potential buyers is very large.

The following tips will help you reduce the number of non-collections:

It is worth notifying buyers about the dispatch of goods;

It is also worth notifying them about the delivery of the order to their post office;

You always need to confirm by phone orders to the regions.

Results:

• Price
• Speed
• Reliability
• Possibility of accepting cash upon receipt

Cost: delivery at a fixed cost and depends on the region where the package is sent. We recommend 1st class.

Speed: depending on the region, the delivery time can be found on the Russian Post website. We recommend sending 1st class, which significantly reduces delivery times.

Reliability: according to statistics, the goods are rarely delivered to the final destination by the Russian Post. However, there may be violations of deadlines and appearance packages. The product may also be damaged. It is worth warning buyers that they should not redeem a purchase in case of a significant violation of the packaging.

By the way, it is more convenient to send parcels through branches that do not work with individuals, but only with individual entrepreneurs or legal entities.

Transport companies

For online stores, it is the most unclaimed delivery service.

We are talking about delivery with the help of companies such as PEK, Business Lines, etc. The advantage of these companies is fast delivery in comparison with the Russian Post and a large number offices in Russia (more than 1000 cities).

This type of delivery is perfect for:

• Prompt delivery to cities where the buyer can independently pick up orders from the warehouse of the transport company;
• Delivery of fairly large cargoes;

Buyers make orders, make an advance payment for them, and then you send the order to the city. Compared to Russian Post given type delivery has a smaller coverage (medium and large cities), but faster delivery, which is especially true for remote regions.

Some transport companies offer the possibility of paying for goods upon receipt, but we recommend using prepaid systems.

Transport companies:

• Business Line
• Results:
• Price
• Speed
• Reliability
• The possibility of accepting cash upon receipt in some companies is

Cost: the cost of delivery is comparable to the cost of sending using the Russian Post. It is more profitable to send oversized cargo by transport companies.

Speed: compared to the Russian Post, the speed is higher, but the coverage is smaller.

Reliability: higher reliability than the Russian Post due to shorter delivery times and more careful attitude to shipments.

What to choose as a result as a delivery for an online store?

We considered pickup, courier delivery, transport companies and the Russian Post. Now let's compare them by characteristics:

Speed:

• Pickup
• Express delivery
• Transport company
• Post office

It has already been noted that courier delivery is the most fast way order delivery to end customers. But the Russian Post has the maximum coverage on the territory of the Russian Federation.

Price:

• Pickup
• Express delivery
• Transport company
• Post office

The always high speed of delivery was characterized by high cost delivery. It's hard to compare here. different types, because each of these types performs its own tasks, the difference in the cost of which is large. The main thing is that there are many different payment options involved in online stores.

Reliability:

• Pickup
• Express delivery
• Transport company
• Post office

The most reliable is self-delivery using couriers or self-delivery. Everything by and large happens in front of your eyes and it is much easier to control. When sent to the regions, it becomes harder to control. Send a courier on a business trip for a thousand kilometers - you yourself understand that such a trip will not pay off the sale. Unless, of course, you sold not a composition household appliances with twenty wagons. Therefore, it is better for a young store not to get involved with the regions, but to focus on the city where it operates.

As you can see, in all categories there is no obvious winner. Therefore, we recommend that you always do not use only one delivery option, but combine them, thereby giving buyers the opportunity to choose. It is more convenient for someone to pay for prompt delivery by courier, and for someone it is better to drive up yourself so as not to overpay.

Choice of delivery at the start

When launching an online store, courier delivery (up to two days) must be present without fail + pickup is also desirable. Over time, it is worth trying to make a delivery test by Russian Post, both prepaid and cash on delivery. The results obtained can help you to finally determine the scheme of work with mail.

If you are distributing oversized goods or it is more convenient for you to work with transport companies, then it is worth evaluating the cost of such a service and choosing the appropriate service. On this site, you can be provided with assistance in automatically calculating the cost of delivery to various destinations.

In order not to make a mistake with the choice of delivery option, it is necessary to take into account the type of goods supplied. For example, you need to remember that delicate electronics and various little things do not like transportation by mail, since they can be damaged during shipment. That's why Cell phones, gadgets, electronics, computer spare parts are best delivered through a courier, and even better - to give it away. We must not forget that courier delivery is also an additional income. As a rule, the cost of a trip for a courier is several times lower than the payment for delivery, so offering courier services to a client is profitable.

If your product is not afraid of shocks (for example, clothes), then the most profitable delivery method is undoubtedly mail. With the help of post offices, you can easily send the goods without worrying about its safety. Finally, if your field of activity is something dimensional ( hot water boilers, gas stoves, furniture...) - your choice - specialized delivery services that have become widespread in Russia lately. As a rule, such services have convenient sites where you can track the progress of the delivery, because both you and your client will always be able to find out where the goods are. In addition, the cost of the services of these companies is quite profitable.

As we can see, all delivery options are good to a certain extent. Most stores prefer to combine benefits and practice different delivery options. As a rule, courier delivery is carried out in the city where the store is located. And in remote regions, the goods are sent by postal services.

Sellers on Aliexpress do not always send the goods with the delivery service that you chose when ordering. There may be several reasons for this. And I wrote about them in the article.

If the order indicated free shipping, then the dispute in this case should not be opened. Since the amount of delivery was zero rubles. And you will have to return zero rubles. That is, there is no subject for dispute. Even if the seller frankly deceived by writing free delivery by EMS or DHL, but in fact sent by the cheapest China post.

It was possible to return your money in one case: when your order included a paid delivery. And the seller sent the goods by another postal service. Often even without a track number, or very slow and less reliable than stated. Then it was just possible to return the entire cost that you paid for the delivery. Since the seller indicated incorrect information or scammed in an attempt to save money.

The shipping method used is different from the one advertised

Previously, for disputes for this reason, there was a separate item in the reasons for the dispute "Problems with logistics" if you choose item "Did you receive the item you ordered"-> "Yes". But after recent changes on the site, this item completely disappeared from the dispute. And now the form for the dispute looks like this:

In the tab "Problem Encountered" there is not a single item that would fit the logistical problems. Cause "The shipping method used differs from the one advertised" disappeared.

What reason to choose?

According to the rules of Aliexpress, you must always choose the exact reason for the dispute. But now, if the seller sent the goods by another delivery service, there is no suitable item. One of our readers turned to the support chat and consulted with the employees, what reason should he choose now. The answer was:

Lina: Hello! Welcome to AliExpress Support. My name is Lina. How can I help you?

Buyer: Hello. How can I make up the difference in shipping costs? The seller sent the goods not by the delivery service that I chose.

Lina: Please wait to receive the package. After receiving the parcel, you will be able to start a dispute and request compensation for the fact that the delivery method has been changed.

Buyer: What reason should I choose?

Lina: The reason is "Item does not match the description". I ask you to choose these reasons and then write your exact situation. and our team can watch and help you resolve your issue.

In this dialogue, the support service employee advised to simply select the first item from the reasons “The product does not match the description”, but at the same time, immediately, from the first words, write to the mediators that he wants compensation for the fact that the seller sent the goods by another delivery service.

• - In the desired refund amount, indicate the entire amount that you paid for the delivery of the goods.
• - As evidence, you can attach a snapshot of the order to the dispute, where the delivery method you have chosen is graphically highlighted. And a screen from a personal account, where the seller indicated the track and the site of another delivery service. As well as a screenshot of the tracking site, where the delivery service is determined.
• - You can write at the end what problems you got in connection with this change (the goods went for a long time, did not arrive on time, arrived damaged, etc.)

And most importantly, disputes on the delivery method can only be opened after the package has been received! And you made sure that everything is fine with the goods.

Have a question? Write it in the comments or contact the chat

"So simple!" prepared for you today is very entertaining, which will help you understand yourself and begin to understand your inner world.

Get a piece of paper and a pen ready. First, you will need to read the questions carefully and give written answers to them. Try to answer as quickly as possible.

Write or even draw the first thing that comes to your mind. If you answer them immediately and without hesitation, you will be able to establish contact with your subconscious.

Psychological test

Questions

1. You are walking with someone through the woods. Who is it?
2. You are walking in the forest and you see an animal. What is this animal?
3. What happens after you meet his eyes?
4. You go deeper into the forest and see a clearing in front of you. In front of you is the house of your dreams. Describe its size.
5. Is there a fence around it?
6. You enter the house and go to the dining room. Then you see the dining table. What is on it and around it?
7. You exit through back door and you see a glass or a cup lying right on the grass. What material is the container made of?
8. What will you do with her?
9. You go to the end of the clearing, in the middle of which stands the house. There is a reservoir there. What is this reservoir?
10. How are you going to cross the water to move on?

The answers to these questions demonstrate your values ​​and ideals.

Result

1. The person you are walking with is the most important person in your life.
2. The size of an imaginary animal is actually the size of your internal problems. The bigger the animal, the harder it is for you to live.
3. The way you react to an unexpected meeting in the forest is your most typical way of solving problems (aggressive, passive).
4. The size of your dream home is the size of your ambitions. If it's too big, you might high expectations from life.
5. The absence of a fence indicates that you are an open and internally free person. If it is, then you value personal space and expect the same from others.
6. If there is no food, flowers or people on or near the table, then you are most likely deeply unhappy.
7. The strength and durability of the material from which the container is made is how strong and strong you perceive your relationships in the family. Disposable plastic or paper cup? Glass?

   Most likely, you are anxious about the future of your family. If the container was metal or porcelain, then you have nothing to worry about.

8. Your act characterizes the attitude towards the person from question number 1.
9. The size of the pond is the size of your sexual appetite.
10. The more "wet" mode of transportation you choose, the more important sex is in your life.

This test can be repeated again and again with a difference of several days. So you can see how your emotional condition from day to day. Everyone needs to take this test. Recommend it to your friends!

We continue the series of articles about business for young mothers and fathers, and today we will talk about all-Russian competition young entrepreneurs called "My First Business". Like all recent endeavors, this project was formed at the end of 2017 and is now gaining momentum every day. A PR campaign is in full swing on TV, radio and other print media.

Organizers

• Ministry of Education and Science of the Russian Federation;
• Ministry of Communications of Russia;
• Agency for Strategic Initiatives;
• REU them. G.V. Plekhanov.

The project was implemented within the framework of the program. Informational support is provided by the Foundation for the Development of Internet Initiatives and the Foundation for the Promotion of the Development of Small Forms of Enterprises in the Scientific and Technical Spheres, although in fact the initiative was supported by other foundations and the media.

Target

According to the organizers the main objective project - promotion of business among young people. Despite the active development of Russia in recent years, as well as numerous small business support programs, unfortunately, our small business development indicators do not reach European, and even more so American ones, where more than 50% of the contribution to the country's GDP comes from small businesses .

We do not quite understand the principle of selection, because according to the organizers, participants must go through a certain "educational track" in one or more business areas under the guidance of "famous" bloggers. Directions include:

1. Internet projects;
2. blogs;
3. innovation;
4. DIY projects;
5. Music production.

Several logical questions arise:

1. Why were these areas chosen? Indeed, in Russia there are many interesting and unexplored areas, as well as only in which there is low competition or it is required to replace foreign analogues. And the organizers chose the direction "Blogs". Is this a creative project? One gets the impression that show jumping itself is still raw and only you have launched areas of activity in which the fund has connections.
2. Why do they evaluate the work and pass the educational track under the guidance of well-known bloggers? Are there few successful entrepreneurs in our country? Why go through some kind of competition or selection from a blogger? After all, a blogger is a rather controversial figure who earns money only by his posts on the Internet, the number of these posts, especially actively picking up the latest popular topics and discussing them in his blogs. A very controversial decision in our opinion.

By the way, you can choose the following bloggers - Nikolai Sobolev, Klava Koka, Masha Wei, Jan Topless and Wylsacom:

Participation

Program and timing

The timeline for 2017-2018 is quite tight, although realistic:

General rules

Everyone who is interested must register on the portal, fill out a questionnaire with personal data and subscribe to the Vkontakte community.

Again, a very controversial initiative of mandatory subscription to communities, one gets the impression that the organizers themselves want to make money on PR of their groups on social networks, and then monetize the project additionally.

The social group Vkontakte of the project My First Business - Captains, by the way, looks like this:

A little bit more than 500 thousand subscribers is already a very good result in just a few months of the group's life. We are also immediately greeted by a presentation video:

Everyone who wishes must register on the Kapitanu.ru website, moreover, registration is possible only through a personal Vkontakte profile. thus to all those who do not have a page in social network, you need to create such a profile and register from under it. after confirming the rights to the application, you get into your personal account and see:

The interface is quite intuitive, although it does not display correctly in Mac OS in Safari. Interestingly, as in the classics of the genre, additional points are awarded for inviting a friend. Everything bloggers love.

Exercise

Each blogger has his own tasks and they are presented in the form of a video interview and a question, for example:

Exercise 1: How to find an idea for an online business? Describe your idea. What would you like to sell in your online store? Why did you choose this direction?

Answer to task 1:

It is necessary to give a detailed answer with a size of 100 characters. Example: I would like to open an online pet store, and make it multi-brand with the most extensive product matrix. Selling both food and accessories for cats, dogs, birds, rodents and reptiles. Emphasis should be placed on the minimum margin, free delivery, a convenient personal account with order history and personal recommendations, a description of the client's pets. In your personal account, you could leave a request for an individual selection of therapeutic feed or other products by specialists, veterinarians or representatives of your favorite brands.

I would also like to pursue aggressive advertising strategies and launch it in all well-known media, Internet portals, Yandex market, Internet mockups, etc. At the same time, negotiate with manufacturers of goods from the assortment of the store for joint promotional PR campaigns. In addition, the site should have a system for auto-updating prices and product balances, the functionality of recommended products based on neural networks, similar products, products that have recently been viewed, the ability to buy in 1 click, the ability to put it on the "wish list".

This is just an example, and of course, all the main points are not disclosed here.

Tips:

• Describe your idea in as much detail as possible;
• Try to immediately present the numerical parameters of the project, forecasts of sales volumes, output, costs, profits, etc.;
• Indicate what is unique and distinctive features of the project;
• Tell why exactly you should succeed;
• Present "success stories" of competitors.

Task 2: Why will they buy from your online store? What are the benefits of your online store?

Answer to task 2: Describe the benefits as specifically as possible, trying to come up with a "zest". Example: Among the main advantages it will be possible to single out: free delivery, minimum margins, sale by the piece of any product, return of goods within a month, not two weeks, the ability to bring goods to choose from several types, sizes or colors, a unique individual selection of goods for the breed dog, its age and distinctive features of taste and character directly on the site using a special filter, adaptive site design, individual mailings with special offers, cumulative discount for regular customers, etc.

Tips:

• Reflect concrete facts, confirmation by statistics;
• Pay the attention of the organizers to foreign examples;
• Search the Internet for e-commerce know-how;
• pay attention to neural networks and BigData functionality from the Bitrix platform.

Task 3: Delivery to the client. Specify the shipping method you are going to use and justify your choice.

Answer to task 3: As a rule, delivery methods are the same for everyone, but you can also be creative, for example, specify delivery using quadcopters or multicopters. Such coffee delivery options already exist in Europe and America. Or: Delivery will be made by all possible ways, for example, by Russian Post, couriers, transport companies, through post offices, and self-delivery is also available.

The more different delivery methods, the more customers we can be interested in, because. each client has his own preferences, it is more convenient for someone to receive the courier personally, someone does not want to adapt and it is easier for them to call on their own or go to the post office at a convenient time, and someone makes an order on the Internet from other regions and they can only deliver using TK, Russian Post or other remote methods!

Tips:

• Specify several delivery methods and justify each;
• Use both standard approaches and creative ones, you should stand out from the crowd.

After completing these three tasks, the following notification is displayed: " You completed the main tasks! Congratulations! Now you are a participant in the drawing of 5000 backpacks and 5000 beauty boxes. If you want to apply for iPhone X, GoPro and a grant for education in one of the best universities in the country or financial support for a project, complete the practical task!

Task 4: Platform for your online store. Choose a platform for an online store (Wix.com\VK.com). Place in your online store or group the products you want to sell. Send me a link to the store.

Answer: Here the most interesting begins. We move from theory to practice and place a real store for testing.

After the link is sent, we receive the following message: "You have completed all the theoretical and practical tasks. The jury will select after November 14 those who receive latest iPhones and GoPro, as well as grants to develop the idea. Don't waste time - take daily steps to grow your business. "

Competition results

As a result, the winners will be able to receive various prizes, the list of such prizes is quite significant - from equipment to educational grants. Experts will select only about 2,000 best contestants, they will be invited to the regional educational so-called business camps from December 7 to 10, 2017, and from 16.11 - 05.12 students of the Faculty of Business "CAPTAIN" will organize preparation of schoolchildren for the camps. As expected, the details are published only in the Vkontakte community. Unlike the program

• kapitany.ru - the main site of the project, where you can and should register, read the terms and conditions. The domain is also recently registered, but already has significant traffic. The project is visited by several thousand people a day, and everything is prepared for promotion on the Internet. It is clear to the naked eye that both designers and marketers, as well as many other specialists, have worked seriously on the site. Here is some information:

P.s. The founder of the fund is Alexey Nechaev. A well-known entrepreneur and teacher in narrow circles. Graduated from Moscow State University. Lomonosov and immediately began to combine pedagogical and entrepreneurial activities. Currently, he is the founder and president of Faberlink (one of the top 100 largest perfumery and cosmetic companies in the world). Married, father of 5 children!

Good luck to everyone in business!

Some 5-7 years ago, this issue did not cause so many difficulties - there were few ways to deliver goods from online stores - the unchanged Russian Post, a couple of transport companies and courier services. Now on Russian market there are more than a hundred firms that carry everything from postcards to cars. They promise to deliver the goods to the customer even on December 31st in the evening. Which of them delivers goods, and which is trouble for business, can be difficult to figure out. This article will help you.

There are only four main types for organizing delivery in an online store in Russia. It:

Delivery by Russian Post

Due to the speed of delivery, the Russian Post is called the "turtle", but its logo is still present in many online stores. Because she has low prices and she delivers parcels even to villages with a population of 200 people, which means she remains the most popular way delivery of goods in Russia.

The disadvantage of this method is speed, but even here technology does not stand still - postal employees do a lot of things to automate processes and serve customers faster.

In June 2016, Russian Post developed a special service for delivery from online stores - https://otpravka.pochta.ru. While the service works only in Moscow. It allows:

1. Automate the preparation of documents for parcels.
2. Using your API (program code) to integrate services into your website.
3. On the site, show the buyer the current cost of postal delivery from the online store.

To start using the service, you need to register on the site and submit an application. After verification, the service will be connected to your store. You will not need to fill out stacks of supporting documents at the post office. All that is needed is to print the completed form, stick it on the parcel and take it to the office. In addition, the site has a function to call a courier online, so you don’t have to leave the office at all and keep busy.

Pickup delivery

The method of delivery of goods by self-delivery is good because the buyer does not need to wait for couriers, who often do not arrive at the time agreed upon.

There are two ways to organize pickup delivery:

• issue goods at your warehouse or office;
• use the pickup point of one of the delivery services or TC (transport company). The cost of one parcel in such companies varies from 50 to 100 rubles.

How to organize self-delivery for an online store on your own:step by step algorithm

Pickup from your office is suitable if you sell goods that need to be tested before buying - clothes, shoes, household appliances.

Step 1 - choose a room. Choose a warehouse or office in the central part of the city, in passing place, for example, in mall to make it convenient for customers to pick up goods. For starters, a room of 20-30 square meters is enough for you.

Step 2 - set up a pickup point. For this, 30 thousand rubles is enough. You will spend them on a computer with the Internet, a cash register, shelves for storing goods, furniture for an employee, a sign at the entrance.

Step 3 - make a showcase with goods. If you have organized delivery from an online store through your pickup point, offer accessories for the goods and thereby increase the average bill.

According to statistics, self-pickup delivery is chosen when buying inexpensive goods, when it makes no sense to pay for courier delivery. So that your profit does not fall, offer something else to the main product. To do this, install a showcase with accessories in the office.

Step 4 - Hire an honest employee. For the issuance of goods, hire a person with good performance. The fact is that the salary of an operator for issuing orders usually does not exceed 30 thousand rubles, even for large cities. Therefore, if an employee turns out to be dishonest, he will be tempted to steal goods that are worth more than his salary.

Step 5 - Claim your own pickup point. Write about it on the website, on advertising booklets, on business cards. On the site, explain to customers what self-delivery of goods in an online store means and what are its advantages. Take photos of the signage and display case with goods that you can buy on the spot. This will increase customer confidence and set you apart from your competitors.

Understanding what self-pickup in an online store is and what its “pitfalls” are comes with experience. Thus, store owners note that when choosing this type of delivery, many buyers do not pick up the goods.

If you have your own pickup point, organize a system for calling customers or sending SMS with a reminder that you need to pick up an order. If you are using a pickup service from a third party delivery service, make sure they notify the customer themselves.

Courier delivery

How courier delivery is carried out in online stores today is known to almost all residents of large cities who have ever bought something via the Internet. By choosing this method, you save the buyer's time, because the courier comes to the client's home or work, having previously agreed on the time of the visit.

In addition, almost all types of courier delivery provide for testing the goods before payment - trying on clothes, checking the operation of equipment, etc.

An online store can carry out courier delivery in two ways: hire your own courier or use the services of a courier service.

Advantages of your courier delivery

1. The method of delivery of goods from the online store by your own courier is more flexible compared to the services of third-party courier services. The courier adapts to your customer, and not to the schedule of the company where he works. If necessary, he will deliver the goods after hours or change the route to pick up the order that you received at 19.00, but want to deliver to the customer on the same day.
2. If the client transfers payment for the order through a courier, then you receive the money immediately, and do not wait a few days for the courier company to transfer it to you.
3. By hiring your own courier, you work with one trusted person. If you find “your” employee and work together, you don’t have to worry about the safety of the parcels and delivery times. When contacting a courier service, couriers may change, and with them the attitude to work will change, which depends on the individual.
4. Your courier knows your product well, unlike a courier service employee. At the very least, you can train him so that he can answer simple customer questions and help him understand the product. He is the face of your store, your advertising and your additional tool sales.

It is worth thinking about how to organize your delivery service when you are able to support it and when you have a flow of orders from 5-10 per day. It is better for aspiring entrepreneurs to outsource this process.

Advantages of a courier company for an online store

1. You pay for the services of a courier only when you need it, and do not keep a person on staff who leaves for orders from time to time.
2. Organization of delivery from the online store to other cities is possible only with the help of courier services. They have enough resources to quickly and inexpensively transport your product to another region.
3. It is easier to cope with peak loads, for example, before the New Year. Courier companies usually have a large staff and you can use these additional resources if necessary.
4. If the parcel is lost or damaged due to the fault of the courier, the courier service is responsible for this. If the goods are damaged due to the fault of your courier, you will most likely incur losses.
5. Express delivery can be ordered from a courier company if, for example, the client needs to receive the goods in two hours. If there is one full-time courier who this moment busy with other orders, you will not be able to provide such a service.
6. You can read about how courier delivery is outsourced in reviews, there are a lot of them on the Internet. From the reviews it is easy to determine the strengths and weak sides companies, and then choose the one that suits you. When organizing your delivery service, you do not know what kind of difficulties you will encounter.

The cost of a courier delivery service in the city is 200-250 rubles per parcel. Speed ​​- from several hours to several days. As a rule, courier services have different rates - the more deliveries you make, the cheaper each of them is.

The organization of a delivery service for an online store necessarily implies delivery by courier, regardless of the region in which you are located and what you are selling.

Delivery by transport companies

The services of transport companies for online stores are relevant when you need to send goods to another city. This is convenient for bulky and expensive goods if you do not trust the Russian Post to transport them. The essence of this method is as follows:

1. The buyer makes an advance payment for the goods.
2. You send the goods to the warehouse of the transport company or order courier delivery to the door (it depends on the wishes of the client).
3. The recipient picks up the goods and, if necessary, pays the rest of the payment.

If you choose which is better, the post office or the transport company, then the second option has more advantages: the speed is higher, the attitude towards parcels is more careful, there are more conveniences for the recipient and the sender. However, transport companies have more high prices and branches of the shopping center you have chosen will not be in all cities.

So, how to arrange delivery and how to send goods from the online store? A self-respecting store implements several ways to deliver goods:

By courier - for those who need it faster and who are nearby.

Pickup - for those who do not want to overpay and buy goods for a small amount.

By Russian Post - to places where couriers do not work.

Transport company - for those who are not satisfied with the terms of mail.

To make it easier for you to choose the best delivery methods for Russia and the CIS, we have prepared a selection of 15 delivery services with reviews and descriptions.

Delivery options and delivery services in Russia and CIS

http://boxberry.ru is the market leader with offices in 333 Russian cities. More than one and a half thousand online stores use the services of the company for the delivery of goods "Boxberry".

The store owner needs to register on the site and send orders for delivery through Personal Area. Each client is provided with a personal manager. You can bring orders to the Boxberry warehouse or call a courier who will pick up the goods. The advantage of this method of delivery of goods is the ability to track the location of the parcel on the site and an online calculator with a cost calculation.

Review of Boxberry on the Internet

http://www.edostavka.ru is one of the best delivery services for goods from online stores, known as CDEK, on ​​the market since 2000. There are 450 distribution points in 90 cities of Russia. CDEK transports goods from abroad, including from China, offers an express delivery service on the same day.

For owners of online stores who have concluded an agreement, CDEK gives discounts from 3 to 10%, prints invoices, calls recipients to clarify the delivery time, works on weekends and after 18.00, and provides many other additional services.

Review of CDEK on the Internet

http://www.shop-logistics.ru - "Shop-Logistics" delivery service organizes delivery for online stores in 5,000 cities of Russia. According to the administration, 95% of parcels are delivered without problems. Cash on delivery payments from buyers are transferred in 1-3 days.

You can install an online calculator from Shop-logistics on your website. With it, users will calculate the exact price themselves. Shipping cost - from 50 rubles per parcel. Most of the points of issue of orders are equipped with fitting rooms for those who buy clothes.

Review of Shop-logistics on the Internet

http://www.topdelivery.ru is a Russian mail and parcel delivery network. Delivery is carried out by courier or to the point of self-delivery. Terms for Moscow and St. Petersburg - 1 day. "Top-Delivery" operates in 1800 settlements of Russia, has more than 200 pickup points.

According to the employees, the Topdelivery company copes even with the New Year's peak of work. Calls recipients and sends messages to them, makes it possible to make partial return, allows you to test the product for 15 minutes before paying.

Review of Topdelivery on the Internet

http://post.reworker.ru - the Reworker company is engaged not only in the delivery of goods for online stores. It also provides services for order processing, storage, and labeling of parcels. Works with the Russian Post and the most common courier services - Boxberry, CDEK, DPD and others. All you need is to conclude an agreement, connect the system to your store and leave applications. Couriers will pick up the goods from you and on the same day send through the desired delivery service.

The cost of delivery from online stores to Reworker is from 24 rubles. Sends goods from Moscow and St. Petersburg. Simplifies the complex work with the Russian Post - prepares and packs parcels, takes care of paperwork, provides a minimum commission when sending cash on delivery from a client.

Review of Reworker on the Internet

http://getparcel.ru is a reactive delivery service to online stores (as they call themselves), which delivers goods within the Moscow Ring Road in three hours. Unfortunately, they do not go further than the Moscow Ring Road. Delivery service "GetParcel" cooperates with forty partners or 1600 couriers in Moscow. Couriers undergo special training, each has a cash register and a terminal for paying by cards.

The Getparcel service has its own API for installing a widget on the site if you have a large online store, and a Personal Account for sending orders if sales volumes are still small.

http://allegro-plus.rf is a courier service that specializes in the delivery of correspondence and parcels in Moscow. It also works with online stores, offers discounts to regular customers. "Allegro-Plus" picks up shipments from your warehouse for free, packs the parcels and calls the recipients to coordinate the delivery time with them.

The Allegro-plus.rf courier service concludes an agreement with online stores. Each client is assigned a manager who will tell you how to organize delivery to the buyer through the Personal Account, how to print accompanying documents and maintain your address book.

Review of Allegro-plus on the Internet

http://www.latella-post.ru - a courier service founded in 2007, delivers goods from online stores in Moscow, Russia and abroad. The Latella delivery service has 90 branches in Russia, as well as representative offices in Ukraine, Belarus, Kazakhstan, and Kyrgyzstan.

The service has a fleet of 50 vehicles at its disposal, and it books about 3,000 flights per month for the delivery of goods. Among the shortcomings of the Latella delivery service is the work of couriers only on weekdays and during working hours from 9 to 18.

http://www.doklienta.ru is a transport company that works with cash on delivery. TC "Doclienta" delivers goods weighing up to 10 tons, picks up goods from the supplier, transfers cash on delivery, allows you to try on clothes, assemble furniture and check household appliances before paying.

The terms of delivery of goods from the online store are clearly shown, there is an online calculator for calculating the cost of delivery in Moscow, to any city in Russia or the CIS. The prices of the Doklienta.ru company depend on the number of deliveries per month and the weight of the parcel. On average, the delivery of one parcel up to a kilogram costs 25 rubles /

Review of Doklienta on the Internet

http://courier-fakel.ru - Fakel courier service has been operating since 2011, delivering goods in Moscow and Russia. Delivery by courier to your home or to a self-delivery service in Moscow is possible. Works without delay - undertakes to return the cost of delivery if the courier is more than an hour late.

Fakel allocates a personal manager to each online store, returns money from cash on delivery within three days, can store your goods in its warehouse, and allows you to monitor the status of your order online.

https://www.hermesrussia.ru - the company for the delivery of goods from the Hermes online store has been on the market for over forty years. Offers delivery across Russia with German precision. The head office of the company is located in Hamburg. In Russia, there are about 600 distribution points in 155 cities.

The Hermes delivery service notifies recipients of the arrival of the goods by phone or SMS, arranges insurance for all goods, and coordinates the express return of goods back to the online store. Estimated delivery time in Moscow and the region - 1-2 days.

Review of Hermesrussia on the Internet

http://www.dimex.ws - delivery service for online stores, operating since 1998. Delivers cargo to more than 9,000 cities in Russia and the CIS. There is the option of delivery of goods the next morning (express) and delivery of groupage cargo, as well as packaging of goods with several degrees of protection.

Courier service "Dymex" provides Additional services: delivery after hours, change of recipient address, delivery with attachment description, declared value, delivery by a certain time.

http://www.ecp-logistic.ru is a courier delivery method via Russian Post or own pickup points. "ECP-Logistic" operates in Moscow and regions. They pick up shipments from your warehouse for free, change the address or full name of the recipient for free, help install their API in the online store, provide a Personal Account with everything you need.

The delivery service "ESP-Logistic" gives a 10% discount on delivery from online stores in the first month of service, does not increase the price of services if you need to deliver the goods on the weekend. The maximum weight of the shipment is 15 kg.

Review of Ecp-logistic on the Internet

http://index-express.ru - professional delivery of goods and correspondence. For online stores, IndexExpress offers the organization of delivery of goods to self-delivery points in Moscow (9 pickup points) and St. Petersburg (24 pickup points). On request, he can pick up the goods from your supplier and store it in his warehouse.

Courier service "Index-express" sends messages to recipients at all stages of delivery. Offers a convenient tariff with a fixed cost of 250 rubles, regardless of the number of deliveries.

http://cse.ru - the transport company "CourierService Express" started its work in 1997. Today, more than 150 branches of the courier service operate throughout Russia. There are more than 170 people in the state.

For online stores, KSE offers convenient delivery options in Russia, storage and packaging of goods, well-established customer service and 10,000 square meters of warehouse space.

How to organize delivery in an online store - tips

1. If the average amount of a check in your store is 1000 rubles, be sure to make the delivery self-delivery. The client is unlikely to want to pay another 250-300 for delivery by courier at a price of 1000 rubles.

2. When concluding a contract for courier or transport services for an online store, read it carefully. What will happen if the courier loses the parcel or does not meet the deadline, whether the manager calls the recipients or sends them SMS, when he transfers money for the goods to you, what if the buyer does not pick up the order - these and other conditions should be clearly spelled out.

3. Make the store available for express delivery on the same day or within a few hours. According to the survey, 36% of potential buyers do not place an order due to long delivery times. Don't lose these customers.

4. Basically, customers are ready to pick up orders in the evening, after work. Peak time - 19.00-22.00. Keep this in mind when planning your courier or pickup schedule.

Choice of the best delivery companies: check list

Experienced online store owners advise choosing a courier service that:

• It has many branches in Moscow and St. Petersburg. According to statistics, 70-90% of buyers of online stores are Muscovites and residents of the northern capital.
• Withstands peak New Year load. Many companies disrupt the delivery of goods from an online store on holidays and deal a blow to the profits and reputation of the owners.
• Can pick up parcels after 19.00, and not in the middle of the working day. This is convenient for you and is necessary so that you can give the courier all the orders that have accumulated during the day.
• It has its own API (code for posting on the site) so that you manage the organization of the delivery of the online store from the admin panel. This is especially true for large trading platforms.
• Free returns of parcels that the buyer did not pick up. Not later than one week and indicating the reason for the return.

When choosing a courier service, of course, you need to focus on reviews. But do not be surprised if you see a lot of negative reviews for the best delivery services for online stores in Russia. Remember that good things are rarely written about, because it goes without saying. But about the unsuccessful experience of cooperation they talk willingly and through all channels.

Fast delivery and happy customers!